AI SEO Weekly
What are Topic Clusters in SEO?
By @ValeIzzo86 & @CyberAndy
What is a Topic Cluster in SEO?
What is a Topic Cluster in SEO?
It is a
collection of content related to a main topic.
It is used to answer all the questions users have about a specific topic area in your niche.
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Each topic cluster is built around a
pillar content or pillar page
.
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What is a pillar page?
What is a pillar page?
It is a hub for a particular topic.
Pillar pages are usually broad and link to multiple topic cluster pages.
Topic clusters structure
Terakeet.com
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4 Benefits of creating topic clusters
4 Benefits of creating topic clusters
More organized content
Improved SEO
Increased content production speed
More comprehensive content
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Why topic clusters matter to SEO
Why topic clusters matter to SEO
1. They provide search engines
more context about your content
2. Topic clusters
improve your internal linking
3. They showcase your breadth of coverage
and increase your authority on a topic
4. Topic clusters
improve the user experience
by anticipating a searcher's next steps and providing the right content at the right time
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