AI SEO Weekly

What are Topic Clusters in SEO? 

By @ValeIzzo86 & @CyberAndy

What is a Topic Cluster in SEO?

What is a Topic Cluster in SEO?

It is a collection of content related to a main topic.  It is used to answer all the questions users have about a specific topic area in your niche.

Each topic cluster is built around a pillar content or pillar page.

What is a pillar page?

What is a pillar page?

It is a hub for a particular topic.  Pillar pages are usually broad and link to multiple topic cluster pages.

Topic clusters structure

Terakeet.com

4 Benefits of creating topic clusters

4 Benefits of creating topic clusters

More organized content

Improved SEO

Increased content production speed 

More comprehensive content

Why topic clusters matter to SEO

Why topic clusters matter to SEO

1. They provide search engines more context about your content

2. Topic clusters improve your internal linking

3. They showcase your breadth of coverage and increase your authority on a topic

4. Topic clusters improve the user experience by anticipating a searcher's next steps and providing the right content at the right time

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