AI SEO Weekly

By @ValeIzzo86, @JasonBarnard @CyberAndy By @ValeIzzo86, @JasonBarnard @CyberAndy

Ready to discover the big news?

@jasonmbarnard noticed this showing up for multiple podcasts today. Podcast knowledge panels near???

[{"selector":"#anim-5589f9ff-8dbb-49ef-b8f2-cb5e3d05e876","keyframes":{"transform":["scale(0)","scale(1)"]},"delay":500,"direction":"normal","duration":1401,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-112c17c6-7240-4b7e-8933-a663f9f29d4f","keyframes":[{"offset":0,"transform":"translate3d(0, -456.10204%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -128.255893648%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -43.603355024%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -16.374063236%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -7.115191823999999%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] by @MattArtzAnthro See the Tweet

Jason Barnad The Brand SERP Guy talks about podcast knowledge panel

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Podcast Knowledge Panel live on Google!

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When did it happen?

[{"selector":"#anim-102dd4f3-8ea1-4507-9033-ed12594c0035","keyframes":{"transform":["scale(0)","scale(1)"]},"delay":500,"direction":"normal","duration":1401,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] Thick Brush Stroke

What does it look like?

[{"selector":"#anim-0c71430b-6876-4c9d-8e98-8173f5bef41e","keyframes":{"transform":["scale(0)","scale(1)"]},"delay":500,"direction":"normal","duration":1401,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] Thick Brush Stroke

Which is the key to get a Podcast Knowledge Panel?

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RSS is the key

[{"selector":"#anim-6f27e741-b729-4f79-b111-ee9d72858829","keyframes":{"transform":["scale(0)","scale(1)"]},"delay":500,"direction":"normal","duration":1401,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] Thick Brush Stroke

How can you get one?

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Create an entity home using structured data

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Make sure the RSS adhere to Google’s rules

[{"selector":"#anim-437626e4-fa0e-42af-9349-1d51eede6a5b","keyframes":{"transform":["scale(0)","scale(1)"]},"delay":500,"direction":"normal","duration":1401,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] 1. 2. 3 . Learn More

Example of podcast with postcast knowledge panel

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Having an entity home makes the difference

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If you have an entity home Google can reconcile all the information

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Where is the description coming from?

[{"selector":"#anim-5b034828-d22e-40f1-be6e-117275afed42","keyframes":{"transform":["scale(0)","scale(1)"]},"delay":500,"direction":"normal","duration":1401,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] Thick Brush Stroke

[{"selector":"#anim-cb851dd9-832a-4784-85fb-a02f191901d1","keyframes":{"transform":["scale(0)","scale(1)"]},"delay":500,"direction":"normal","duration":1401,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] Thick Brush Stroke

AI SEO Weekly

Podcast Knowledge Panels live on Google

Ready to discover the big news?

@jasonmbarnard noticed this showing up for multiple podcasts today. Podcast knowledge panels near???

12th October 2021

Jason Barnad The Brand SERP Guy talks about podcast knowledge panel

Jason Barnad The Brand SERP Guy talks about podcast knowledge panel

Podcast Knowledge Panel live on Google!

Podcast Knowledge Panel live on Google!

When did it happen?

What does it look like?

Which is the key to get a Podcast Knowledge Panel?

RSS is the key

How can you get one?

Create an entity home using structured data

Make sure the RSS adhere to Google’s rules

Create an entity home (using structured data) for the Podcast so that Google can reconcile all the information

It is not immediate

Example of podcast with postcast knowledge panel

Having an entity home makes the difference

If you have an entity home Google can reconcile all the information

Where is the description coming from?