GOOGLE'S MUM MULTIMODAL SEARCH

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Google is introducing new multimodal capabilities thanks to Google MUM. Google Multitask Unified Model (MUM) is a giant transformer-based AI model trained with images-and-text that revolutionizes how Google Search and Google Lens work.

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MUM IMPACTS ON THE SEARCH EXPERIENCE OF GOOGLE LENS AND GOOGLE SEARCH

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Support for "point-and-ask" scenarios on Google Lens

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TADA 🎉 I can find socks using the image of a pattern that a friend is wearing!

Google Lens is becoming central in Google's ecosystem thanks to the ability of MUM to turn photos into shoppable items. Google Shopping Graph now includes over 24 billions items .

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Find products in stock via Google My Business

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1. "Things to know": a list of recommendations, how tos and tips to help users explore a given topic. 2. "Refine this search" and "Broaden this ."

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THINGS TO KNOW

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WHAT ARE THE IMPLICATIONS?

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Explore new topics

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Structured Data and Google Merchant Center

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WHAT TO DO TO PREPARE?

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GOOGLE'S MUM MULTIMODAL SEARCH

AI SEO Weekly

Google is introducing new multimodal capabilities thanks to Google MUM. Google Multitask Unified Model (MUM) is a giant transformer-based AI model trained with images-and-text that revolutionizes how Google Search and Google Lens work.

Google is introducing new multimodal capabilities thanks to Google MUM. Google Multitask Unified Model (MUM) is a giant transformer-based AI model trained with images-and-text that revolutionizes how Google Search and Google Lens work.

WHAT IS GOOGLE MUM

MUM IMPACTS ON THE SEARCH EXPERIENCE OF GOOGLE LENS AND GOOGLE SEARCH

Support for "point-and-ask" scenarios on Google Lens

Support for "point-and-ask" scenarios on Google Lens

Phygital search, I run queries with both images and text

Phygital search, I run queries with both images and text

Support for "point-and-ask" scenarios on Google Lens

TADA 🎉 I can find socks using the image of a pattern that a friend is wearing!

Google Lens is becoming central in Google's ecosystem thanks to the ability of MUM to turn photos into shoppable items. Google Shopping Graph now includes over 24 billions items .

Google Lens is becoming central in Google's ecosystem thanks to the ability of MUM to turn photos into shoppable items. Google Shopping Graph now includes over 24 billions items .

GOOGLE SHOPPING GRAPH

Find products in stock via Google My Business

1. "Things to know": a list of recommendations, how tos and tips to help users explore a given topic. 2. "Refine this search" and "Broaden this ."

1. "Things to know": a list of recommendations, how tos and tips to help users explore a given topic. 2. "Refine this search" and "Broaden this ."

OTHER MUM POWERED SEARCH FEATURES

OTHER MUM POWERED SEARCH FEATURES

THINGS TO KNOW

THINGS TO KNOW

WHAT ARE THE IMPLICATIONS?

WHAT ARE THE IMPLICATIONS?

Explore new topics

Structured Data and Google Merchant Center

WHAT TO DO TO PREPARE?

WHAT TO DO TO PREPARE?

1. Improve quality and scale of the media content, 2. Integrate schema markup (to help MUM connect both images and videos with other assets), 3. Work on your knowledge graph.

Yes, Let’s Talk About It

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