CREATING A SEO-FRIENDLY WEB STORY

By Andrea Volpini     |   December 30, 2020

MY 7 SEO TIPS FOR

MY WEB STORY WENT VIRAL ON GOOGLE DISCOVER AND IN A FEW DAYS TRAFFIC WENT UP BY 504%.

– CYBERANDY

Here is all I learned and my best practices for creating a successful Web Story.

SEO TIPS

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CREATE A WEB STORY FOR YOUR TOP RANKING ARTICLES

A Web Story is a short, piece of content that uses slideshow-like content to tease an article.

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USE JUMP-LINKS

Link each and every slide with the corresponding section of the article you are teasing.

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JUMP LINK

Jump links (also called anchor links or bookmarks) are a special kind of internal links that direct users to a specific section of a page. Jump links are an easy and yet effective way to serve the users’ a very specific information need.

LEARN MORE

ADD NUMBERS TO EACH STEP

We want to add numbers 1-2-3-4-5-6 to each step of our Story to help users understand the position and increase the content scannability.

3

COVER ONE TOPIC W/ MULTIPLE ANGLES

Imagine the traffic on Google Discover to be organized around user interests. While it is vital to tap into an exact knowledge domain, we want to feed Google News AI/ML with content that brings various perspectives on the given topic.

4

USE VIDEOS AND ANIMATIONS

Link each and every slide with the corresponding section of the article you are teasing.

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1. ARTICLE

2. SITEMAP

3. WEB STORY LANDING

4. LINK STORIES

Add direct links to the Web Story from its related article

Add a link to the Web Story landing page

Add links from one story to another.

LET GOOGLE  INDEX YOUR STORY

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Google's automated systems carefully select content based on expertise, authoritativeness, and trustworthiness (E-A-T)

BE AUTHENTIC

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