CREATING A SEO-FRIENDLY WEB STORY
By Andrea Volpini | December 30, 2020
MY 7 SEO TIPS FOR
MY WEB STORY WENT VIRAL ON GOOGLE DISCOVER AND IN A FEW DAYS TRAFFIC WENT UP BY 504%.
“
– CYBERANDY
Here is all I learned and my best practices for creating a successful Web Story.
SEO TIPS
3
CREATE A WEB STORY FOR YOUR TOP RANKING ARTICLES
A Web Story is a short, piece of content that uses slideshow-like content to tease an article.
1
USE JUMP-LINKS
Link each and every slide with the corresponding section of the article you are teasing.
2
ADD NUMBERS TO EACH STEP
We want to add numbers 1-2-3-4-5-6 to each step of our Story to help users understand the position and increase the content scannability.
3
COVER ONE TOPIC W/ MULTIPLE ANGLES
Imagine the traffic on Google Discover to be organized around user interests. While it is vital to tap into an exact knowledge domain, we want to feed Google News AI/ML with content that brings various perspectives on the given topic.
4
USE VIDEOS AND ANIMATIONS
Link each and every slide with the corresponding section of the article you are teasing.
5
1. ARTICLE
2. SITEMAP
3. WEB STORY LANDING
4. LINK STORIES
Add direct links to the Web Story from its related article
Add a link to the Web Story landing page
Add links from one story to another.
LET GOOGLE INDEX YOUR STORY
6
Google's automated systems carefully select content based on expertise, authoritativeness, and trustworthiness (E-A-T)
BE AUTHENTIC
7