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Service is a pretty vague concept, right? If you’re in business, you are providing some sort of service. Even if you are in e-commerce, maybe you are providing some kind of service. You want to tell Google and Bing as much information as possible about what you offer. You don’t necessarily want more traffic, but traffic with the right intent. And if search engines understand profoundly what service you’re offering, it will put you in front of precisely the people looking for that service.

The first thing you want to do to implement the service markup is to edit the Entity type. Go to the complete list of entity types and look for Service.

When we add service, we just need to scroll down at the end of our content and fill in the necessary information in the new modal that has appeared. Watch this video to know exactly how to use each field.

 

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This schema markup is helping Google to understand better what is the right intent to bring users to our website. And we want to get this right because we are not just in the business of getting traffic; we are getting in the business of getting traffic that converts. This is the core of the type of SEO that WordLift allows you to do. I hope I have convinced you that you need to add the service markup to your website if you are in business. And the best way to do it is with WordLift.

 

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