1. Who is WordLift for?
WordLift is for all bloggers, journalists, and content marketers publishing and fighting for readers’ attention on the web.
WordLift democratizes the field, bringing to the hands of all web content creators the technology that web publisher giants such as Google, Facebook and the BBC are using to organize and monetize their content.
WordLift helps you create richer and more engaging content, optimizes it for all search engines and efficiently organizes your content creation process, allowing you to reach and speak directly to your tribe.
2. Why shall I use WordLift?
Organizing web content around an internal vocabulary rather than traditional web pages helps both users and machines finding and accessing it, improving navigation, content re-use, content repurposing, and search engine rankings.
WordLift organizes content, reducing the complexity of content management and content marketing operations, letting bloggers and site owners focus on stories and communities.
WordLift enriches your content with contextual information, links, and media, from custom vocabularies and/or the wealth of open data available on the web, bringing your user experience to a new level of engagement.
WordLift connects content with cross-media discovery and recommendations widgets, increasing content quality, exposure, trustworthiness and readership engagement.
WordLift optimizes content, complementing the offer of plug-ins such as SEO Ultimate or Yoast, automatically adding schema.org markups to your text, allowing all search engines to properly index your pages and deliver more traffic to your site.
3. How does it work?
WordLift works in subsequent stages.
- The first step provides a full-text analysis and suggests concepts and relationships found in open vocabularies (such as DBpedia, Wikidata, GeoNames, etc) to help writers classify and enrich their content and structure it for search engines like Google, according to schema.org vocabulary.
- Writers can then create new entities, to complement the ones suggested automatically, and to be published as part of a proprietary vocabulary, acting both as a reference and a search magnet for their readers, according to the editorial plans.
- WordLift also assists writers suggesting links, media and providing a set of powerful visualization widgets to connect and recommend alternative content, to boost readers’ engagement.
- Finally, WordLift provides means to record all these relationships in a graph database allowing search queries like “find all contents related to concept_y and relevant for target_z”.
To know more about how WordLift works, please watch the step by step video tutorials.
4. What are the languages supported by WordLift?
WordLift currently supports the following languages: English, 中文 (Chinese), Español (Spanish), Русский (Russian), Português (Portuguese), Français (French), Deutsch (German), Italiano (Italian), Nederlands (Dutch), Svenska (Swedish) and Dansk (Danish).
5. Is there a free-trial?
Right now we do not offer a free trial but your monthly subscription comes with a 14-day 100% money back guarantee. If after two weeks you are not happy with WordLift, contact us and we will refund you right away, no questions asked.
We do offer free additional months though, with the purchase of our 6-month or 12-month packages. Check it out!
6. Who owns the structured metadata created with WordLift?
You do! We believe content creators should retain the commercial value of their content and all the data they create and exploit it through new business models based on content syndication, data-as-a-service and a stronger relationship with their audience.You can open your datasets to the public, attaching to it a free or a commercial licence. Otherwise, use your data to feed chat boxes such as Facebook Messenger or Telegram, providing live feed updates on your activity and/or automatic customer service in real time.
7. What happens if I stop using WordLift?
- If you stop paying for your subscription, but keep the plugin on your site, all the entities, metadata and pages you created with wordlift will still be available on your site – you won’t be able to update it any longer, but they will still work just fine as they were at the moment you removed the key. The data you’ve created belongs to you and you can always request to us a data dump that is available in various machine-readable formats.
- If you deactivate the plugin instead, the vocabulary (metadata, entity and pages) will disappear from your dashboard, but everything you created is stored in your website Database in WordPress, and you will be able to download it, transfer it or re-activate it again anytime from the plugin menu.
- Turning off WordLift on our side, it would be like turning off all the keys and un-publish all the linked data you’ve created, not the plug-in itself, so it will be like #1 – you could get the data back from us and re-publish it as linked data on your own infrastructure.
- WordLift’s technology is entirely open source: it takes development skills, infrastructure and some wisdom to nicely bring all the pieces together without our support.
- Your vocabulary (article metadata and entities) are published as linked data and you can always request a data dump in any of the following formats: RDF/XML, Turtle, N3, JSON-LD.
8. I already have another WordPress SEO Plugin. Are SEO plugins compatible with WordLift?
Yes 🙂. WordLift has been tested with the most popular SEO plugins for WordPress: SEO Yoast, All in One SEO Pack and SEO Ultimate.
WordLift works on what is called Semantic SEO and complements the functionalities of SEO plugins. WordLift helps you create the metadata that search engines need to understand the relationship between concepts, how they work together and what each entity represents for you and your audience. Each new page created with WordLift can be further optimized with the help of a SEO plugin for WordPress (our compatibility tests cover SEO Yoast, All in One SEO Pack and SEO Ultimate). As a matter of fact we aslo joined forces with SEO Ultimate to offer both our users a 360° SEO coverage.
9. Can you tell me more about WordLift’s SEO benefits?
WordLift allows you to add a layer of metadata to your content, which provides several SEO benefits:
- Schema markup added to all your content will ensure Google will properly index and unquestionably understand the content of your article;
- Internal linking based on semantic concepts more than anchor texts will increase the SEO value of your pages;
- A properly curated vocabulary will act as search magnet on higher traffic queries to be then connected to your blog posts and your pages;
- Connecting your content semantically has a terrific effect on engagement metrics as well and good engagement metrics are of course an important signal for Google as well. Thanks to the contextual info added to your content and the connections between pages and posts that can be made through the 5 visualization widgets available, you will enjoy double digit growth for all your usability metrics.
10. Why and how should I customize the url of the entity pages created in my vocabulary?
When selecting or creating new entities with WordLift, you are actively building your internal vocabulary, adding pages to your website. When you first built your website, you chose a pattern for the url of the pages you were going to add, such as www.domain.com/name-of-the-page or www.domain.com/seo-keyword/name-of-the-page.
The same applies with all the pages created with WordLift inside your vocabulary.
- By default WordLift will add the word “vocabulary” between your root domain and the name of the page: www.domain.com/vocabulary/name-of-the-entity-page.
- You can delete the word vocabulary if you want the new entity page to be inside your root domain folder: www.domain.com/name-of-the-entity-page.
- Or you can replace vocabulary with another keyword (or keywords) of your choice, for SEO or branding reason: www.domain.com/seo-keyword/name-of-the-entity-page.
Find more Q&A in our Wiki.