Structured data is a strategic advantage in Modern SEO as it helps search engines and software applications in general to reliably analyze, identify, and extract information. As the use of structured data on the Web continues to grow (as documented in this year’s edition of the Web Almanac), we are quickly realizing that the benefits of structuring information extend beyond helping search engines and can also be useful in analyzing Web metrics.

Topics covered:
During this session, Andrea Volpini, co-founder and CEO of WordLift, show how to extract structured data from web pages and blend it, in Microsoft Power BI, with traffic from Google Analytics. Andrea also share how semantic annotations can further help us gain insights into web analytics.

About Andrea:
Andrea, CEO of WordLift, is a visionary entrepreneur, now focusing on semantic web and artificial intelligence. Co-founder of Insideout10 and Redlink Andrea has 25 years of world-class experience in online strategies and web publishing. Nowadays, he provides tools and consulting services to global brands that need to grow online.

Organized by in partnership with WordLift.

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