In this episode of Weekly SEO by BoostRoas, Valentina Izzo, Marketing Content Manager at WordLift, talks about E-commerce SEO and how to build a Product Knowledge Graph from the Google Merchant Feed.

Table of contents: 

  1. E-commerce SEO context: how Google is facing competition with Amazon and the Covid-19 pandemic.
  2. This is where you want to be: Google Shopping Graph.
  3. What is structured data and Product Knowledge Graph.
  4. Why they are essential for your e-commerce SEO strategy.
  5. How you can build a Product Knowledge Graph for your e-commerce.
  6. Takeaways



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