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The Semantic Web and Linked Data are here, and Google heavily relies on them to understand your content and rank it better. This means that alongside a content strategy, publishers need a data strategy that translates into creating a Knowledge Graph made of related concepts and entities.

The Knowledge Graph of a website is like its backbone. It provides structured data and connects all the content, sending clear signals to Google. We are creating a Knowledge Graph from scratch, though it can be painful and time-consuming. This session will show how we turn the SEO Expert’s most preferred tool, Google Sheets, into a Knowledge Graph creator by leveraging the WordLift Add-on for Google Sheets.

We’ll show the 3-steps process that will take the performance data of any website and turn it into a list of entities to jump-start a Knowledge Graph— organized by Kalicube in partnership with WordLift.

Organized by Kalicube in partnership with WordLift.

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