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On this webinar, Frederick Vallaeys, CEO at Optmyzr, and Andrea Volpini, CEO at WordLift, will bring you up to speed on the latest trends in search engine optimization and pay-per-click (PPC) advertising.

You’ll learn about SEO trends, including:

  • the rise of multimodal search and what it means for your SEO content strategy;
  • How to create a successful on-site search experience;
  • How “phygital” (the fusion of physical and digital worlds) is impacting SEO;
  • The role of customer user interfaces (CUIs) including chatbots.

You’ll also learn PPC tips and trends, including:

  • How to manipulate conversion data so Google will send you higher quality leads;
  • How to connect first-party data to Google to get lower-cost leads;
  • How to use responsive search ads correctly (and avoid outdated assumptions).

 

 

Click here to see the presentation slides.

Organized by Main Street ROI in partnership with WordLift.

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