{"id":7881,"date":"2018-05-03T10:27:13","date_gmt":"2018-05-03T08:27:13","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=7881"},"modified":"2021-09-05T15:48:25","modified_gmt":"2021-09-05T13:48:25","slug":"automating-content-marketing-wordpress","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/automating-content-marketing-wordpress\/","title":{"rendered":"Automating content marketing for WordPress, a chat with Ruth Ravent\u00f3s"},"content":{"rendered":"

Content marketing is a popular strategic approach, but it takes time and a lot of efforts. Automating as much as you can content creation, optimization, and distribution can be key to success. We discussed this topic with Ruth\u00a0Ravent\u00f3s, one of the co-founders of Nelio Software.<\/em><\/h4>\n

If you don’t come from Mars in the world of marketing, you’ve probably heard about content marketing<\/a> \u2014 and, probably, you’ve even experimented it with your organization. If so, you probably know that creating content in order to drive lead generation and sales is not effortless<\/strong>.<\/p>\n

It takes time, creativity, research, money, and the ability to measure your results, just like any other marketing approach.<\/p>\n

Nevertheless, 91% of B2B and 86% of B2C\u00a0marketers are relying on content marketing<\/strong> according to a research<\/a>\u00a0published this year by Content Marketing Institute<\/em> and MarketingProfs<\/em> and sponsored by Brightcove<\/em>.<\/p>\n

What is content marketing and why it’s such a big deal?<\/h2>\n

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience \u2014 and, ultimately, to drive profitable customer action.”<\/p>\n

Content Marketing Institute<\/strong><\/em><\/p>\n<\/blockquote>\n

Content marketing is an excellent way to\u00a0build your own\u00a0audience. When your brand shares valuable content, people are more likely to trust it. And trust is like a magic glue<\/strong> that makes your audience stick with you.<\/p>\n

Are blogs worth for content marketing?<\/h2>\n

The same research mentioned above, states that 79% of marketers use blogs to distribute their content\u00a0\u2014 and, even more importantly, 60% of the most successful marketers think that a blog is one of the most effective formats<\/strong>.<\/p>\n

When it comes to blogging, there is no CMS<\/a> like WordPress<\/a>. But, even if WordPress simplifies a lot the editing and publishing process, you still need to organize, optimize, distribute, and promote your content through different channels to reach your audience.<\/p>\n

Here is why we decided to ask a few questions to\u00a0Ruth Ravent\u00f3s<\/a><\/strong>, who created two WordPress plugins\u00a0to make content marketing easier and is truly devoted to this approach.<\/p>\n

A chat with Ruth Raventos, co-founder at Nelio Software<\/h2>\n

You are one of the co-founders of Nelio Software and a Ph.D. in Software Engineering. Talk me about your background: how did you find yourself interested in content marketing?<\/h3>\n
\"Ruth
Ruth Raventos – Co-founder at Nelio Software<\/em><\/figcaption><\/figure>\n

After finishing my degree I started working as a software developer. But I was attracted to the academic world, so I did my Ph.D. and became a teacher and researcher of topics related to information systems development. <\/span><\/p>\n

However, I like challenges and in 2013 my partners, David Aguilera, Antonio Villegas, and I chose to leave the comfort of a good stable job and build our own startup, Nelio Software<\/a>. We didn\u2019t have a concrete project in mind yet, just a vague idea of creating a scalable service. What service? How would we do it? We didn\u2019t know, but we were super thrilled about running our own business\u2026 so, who cares, right?<\/span><\/p>\n

In the end, we decided we would work within the WordPress ecosystem and would develop plugins. We started brainstorming a lot of alternatives related to WordPress. In the end, we came up with two different projects that shared one vision: making WordPress sites more impactful<\/strong>.\u00a0<\/span><\/p>\n

And from there, our interest in content marketing came naturally.<\/span><\/span><\/p>\n

Your company developed two different plugins for WordPress, Nelio Content, and Nelio A\/B Testing. What needs are you trying to solve for your customers?<\/h3>\n

Nelio Content<\/b><\/a> features an editorial calendar and a content assistant. It has been designed to help you to efficiently create, schedule, and promote the content of your blog by automatically creating social publications on Twitter, Facebook, LinkedIn, Google+, Instagram, and Pinterest. Focus on the content that works best with its built-in analytics, and <\/span>run a successful blog while saving tons of time<\/b>.<\/span><\/p>\n