{"id":7820,"date":"2018-04-17T10:45:32","date_gmt":"2018-04-17T10:45:32","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=7820"},"modified":"2018-05-08T09:48:43","modified_gmt":"2018-05-08T09:48:43","slug":"google-voice-search-button-is-dead","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/google-voice-search-button-is-dead\/","title":{"rendered":"Google Voice Search Button is Dead, long live the Google Assistant!"},"content":{"rendered":"

It’s been subtle and first reported by the Android Police<\/a> a few hours ago: Android devices used to have a\u00a0<\/strong>microphone button<\/strong> on the home screen widget along with the same button on the Google app itself to trigger a voice search<\/a> and a list of supported commands (i.e. making phone calls, playing music and texting friends). This button is now being replaced by the Google Assistant<\/strong><\/span> and by the Actions supported by the Google Assistant app.<\/p>\n

Why is the switch from Voice Search to the Google Assistant so important?<\/span><\/h2>\n

The introduction of Google Assistant shows us how Google is moving toward an “AI-first” user experience<\/a><\/strong><\/span> and it is\u00a0getting closer to achieving the true underlying potential of its large semantic network<\/strong> that consistently changes the way we search and consume information. We are looking at the surface of this changes when for instance the\u00a0Zero-Result<\/a> SERP was\u00a0first introduced.<\/p>\n

The red microphone button that previously triggered a simple voice search can now – with the Google Assistant – help us accomplish a lot more tasks including actions implemented in third-party applications that offer services in a variety of different sectors. We recently analyzed the new directory that Google created to help users discover third-party\u00a0Assistant actions and here is a breakdown of the top categories by the number of intents.<\/p>\n

\"\"<\/p>\n

How did this happen?<\/h2>\n

On the latest Android devices running the Google Assistant<\/a>, the Voice Search was causing an inconsistent user experience<\/strong> and\u00a0it was hard to grasp why one voice search was popping up from the bottom of the screen why another one was coming from the top.\u00a0<\/span><\/p>\n

How can I optimize\u00a0content for the Google Assistant?<\/h2>\n

Online publishers can make their content ready for the Google Assistant by adding support for AMP and the adequate\u00a0structured data markup<\/strong>. The first types of structured content – for US publishers only – that the Google Assistant is able to pick up include Podcast, News, and Recipes.\u00a0Moreover, publishers can create their own Google Action<\/strong> (read more about it<\/a> in this article on how to create your own Action or contact us to learn more<\/strong><\/a>).<\/p>\n

\"\"<\/p>\n

It’s important to move forward in this direction as we are starting to see divergent results from traditional Search and the Google Assistant.<\/p>\n

Let me show you an example – the query “What is Semantic SEO<\/a>?<\/em>” when triggered from Chrome (Voice Search) will trigger a featured snippet<\/strong> generated from the website online-sales-marketing.com <\/em>but, when the same question is asked to the Google Assistant, (or to a Google Home<\/a> or Google Mini device) the response\u00a0is scraped from the wordlift.io website.<\/p>\n

\"What
What is Semantic SEO – Google Assistant responds with the content from the wordlift.io website<\/figcaption><\/figure>\n

 <\/p>\n

There is more, if you create your own Google Action, the Google Assistant might suggest your Action to the end-user for answering a specific question (you can find out more on the WooRank’s website\u00a0to optimize your Google Action<\/a><\/strong> for increasing its reach).<\/p>\n

See an example below where our Google Action is invoked to provide information about WordLift.<\/p>\n

<\/p>\n

Ready to optimize your content <\/strong>for the Google Assistant<\/strong>? Book a demo<\/a><\/strong>!<\/p><\/blockquote>\n\n

\u00a0<\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"

It’s been subtle and first reported by the Android Police a few hours ago: Android devices used to have a\u00a0microphone button on the home screen widget along with the same button on the Google app itself to trigger a voice search and a list of supported commands (i.e. making phone calls, playing music and texting … Continued<\/a><\/p>\n","protected":false},"author":6,"featured_media":7825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[8],"tags":[],"wl_entity_type":[30],"coauthors":[],"class_list":["post-7820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","wl_entity_type-article"],"acf":[],"yoast_head":"\nGoogle Voice Search Button is Dead, long live the Google Assistant!<\/title>\n<meta name=\"description\" content=\"The Google search button that triggers voice searches on Android devices has been replaced by the Google Assistant. 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