{"id":7748,"date":"2018-03-27T13:31:34","date_gmt":"2018-03-27T13:31:34","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=7748"},"modified":"2018-05-03T16:34:40","modified_gmt":"2018-05-03T16:34:40","slug":"bing-search-features-ai","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/bing-search-features-ai\/","title":{"rendered":"Bing launches new AI-driven Intelligent Search Features"},"content":{"rendered":"

Bing<\/a><\/strong> is starting to provide, across the world,\u00a0a brand new\u00a0Intelligent Search<\/a><\/strong>\u00a0features for its SERP<\/strong><\/span>, powered by AI, to provide immediate answers<\/strong> with a new and comprehensive look and feel. In this article we’re presenting few tests of the new search capabilities and some guidelines on how to improve the visibility of your content on Bing.<\/p>\n

Bing, with the help of\u00a0machine reading-comprehension<\/strong> and\u00a0deep neural networks<\/strong><\/span>,\u00a0is aggregating facts from well-known data sources to provide end-users with enough confidence on the information being displayed on its\u00a0search results.<\/p>\n

Let’s start with an example based on\u00a0a super simple Ego Search<\/em><\/span> about myself. This panel has been around for sometimes in the US but it is now richer and it can be accessed also (when the language\u00a0is set to English) from other countries.<\/p>\n

In this specific example, the data is sourced from LinkedIn, Crunchbase and the good old Freebase. Now these are exactly the same webpages (and the datasets in the case of Freebase) that I reference in the entity about myself that is used to annotate articles on this blog. This is why, I assume that Bing, is using structured data to detect relevant\u00a0data sources around entities.<\/p>\n

Knowledge Panels\u00a0<\/span><\/h4>\n
Here is how Bing can help you boost your personal branding\u00a0\u00a0<\/span><\/h5>\n

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Here is how Bing can help your customers find out more about your company\u00a0<\/span><\/h5>\n

Below the knowledge panel that Bing has created around the entity WordLift.<\/p>\n

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Instant Answers<\/h3>\n

Bing is using a<\/span>\u00a0machine reading comprehension<\/a>\u00a0technology, backed by what they call\u00a0<\/span>Project Brainwave<\/a>, to generate the equivalent of Google’s Featured Snippets<\/strong> by analyzing billions of web pages\u00a0to provide users with the answer they are looking for<\/strong>.<\/span><\/p>\n

Let’s try with a couple of queries to see what Bing knows about WordLift. Let’s ask in the first place –\u00a0“What is WordLift?”\u00a0<\/em><\/p>\n

\"Instant
Instant Answer on Bing for “What is WordLift?”<\/figcaption><\/figure>\n

…and then let’s get even more specific with a query like “What is an entity in WordLift?”\u00a0 <\/em>As you can see,\u00a0results – on these very narrow queries – are indeed very impressive<\/strong>!<\/p>\n

\"Instant
Instant Answer on Bing for “What is an entity in WordLift?<\/em>“<\/figcaption><\/figure>\n

More helpful in understanding facts about the world<\/h3>\n

Bing<\/strong> is also providing more ways to read facts about the world. We saw in December last year the new Perspectives\u00a0Answer Box<\/strong> around highly debated topics like Coffee as well the new Question & Answer panel<\/strong>.<\/p>\n

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Now, as announced by Bing <\/a>a few days ago, answer boxes also feature a descriptive tooltip for complex terms that appear in the text of the answer. Have a look at the example below where the term\u00a0“Liter” is explained when highlighting the word\u00a0“microliter”.<\/p>\n

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Intelligent image search<\/h3>\n

A lot has been done also to improve the image search of Bing that now uses a built-in object detection algorithm or let the user pick up a specific detail of the image with a manual crop. This really makes images way more interactive. See below an example of a photo where Bing is highlighting the two subjects.<\/p>\n

\"The
The automatic object detection of Bing for images<\/figcaption><\/figure>\n

2018 is definitely the year when publishing data becomes a business imperative<\/strong> as search engines become truly capable of providing direct answers<\/strong> rather than a set of web results. In this context,\u00a0Bing\u00a0is bringing significant innovations in the search\u00a0industry<\/strong> by leveraging on\u00a0machine reading-comprehension<\/strong> and\u00a0deep neural networks<\/strong>.<\/span><\/p>\n