{"id":7309,"date":"2018-03-06T11:14:24","date_gmt":"2018-03-06T11:14:24","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=7309"},"modified":"2018-03-23T08:32:45","modified_gmt":"2018-03-23T08:32:45","slug":"bing-support-for-json-ld","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/bing-support-for-json-ld\/","title":{"rendered":"Bing has confirmed to use the JSON-LD Schema markup"},"content":{"rendered":"<p>While in the <a href=\"https:\/\/www.bing.com\/webmaster\/help\/marking-up-your-site-with-structured-data-3a93e731\">official documentation<\/a> of <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/bing\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/bing;http:\/\/yago-knowledge.org\/resource\/Bing;http:\/\/rdf.freebase.com\/ns\/m.0bx7rw;http:\/\/dbpedia.org\/resource\/Bing\" >Bing<\/a> still appears as if they prefer more\u00a0<a class=\"wl-entity-page-link\" title=\"Microdata (HTML)\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/microdata-html\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/microdata_html;http:\/\/rdf.freebase.com\/ns\/m.09v5jrb;http:\/\/dbpedia.org\/resource\/Microdata_(HTML)\" >Microdata<\/a> and <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/rdfa\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/rdfa;http:\/\/rdf.freebase.com\/ns\/m.0bw_sh;http:\/\/yago-knowledge.org\/resource\/RDFa;http:\/\/dbpedia.org\/resource\/RDFa;http:\/\/cs.dbpedia.org\/resource\/RDFa;http:\/\/de.dbpedia.org\/resource\/RDFa;http:\/\/pt.dbpedia.org\/resource\/RDFa;http:\/\/en.dbpedia.org\/resource\/RDFa;http:\/\/fr.dbpedia.org\/resource\/RDFa;http:\/\/es.dbpedia.org\/resource\/RDFa\" >RDFa<\/a> formats,\u00a0<strong>Bing has now confirmed<\/strong> that:<\/p>\n<ul>\n<li>they are using <strong><a class=\"wl-entity-page-link\" title=\"JSON\/LD\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/json-ld\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/json-ld;http:\/\/rdf.freebase.com\/ns\/m.0hzq_55;http:\/\/dbpedia.org\/resource\/JSON-LD;http:\/\/de.dbpedia.org\/resource\/JSON-LD;http:\/\/en.dbpedia.org\/resource\/JSON-LD;http:\/\/nl.dbpedia.org\/resource\/JSON-LD\" >JSON-LD<\/a><\/strong> to interpret and analyze\u00a0web pages<\/li>\n<li>they are preparing <strong>a verification tool<\/strong> to help webmasters check the schema.org markup that will also support the JSON-LD format<\/li>\n<\/ul>\n<p>Bing has been a founding member of the\u00a0<span style=\"font-weight: 400\"><strong><a class=\"wl-entity-page-link\" title=\"Schema Markup\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/schema-org\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/schema-org;http:\/\/rdf.freebase.com\/ns\/m.0gvvdn9;http:\/\/yago-knowledge.org\/resource\/Schema.org;http:\/\/dbpedia.org\/resource\/Schema.org;https:\/\/www.wikidata.org\/wiki\/Q3475322;http:\/\/data.qa.wordlift.io\/wl0216\/entity\/schema-org\" >schema.org<\/a><\/strong><\/span> initiative along with Google, Yandex, and Yahoo! to help webmaster markup their content using a shared data schema.<\/p>\n<p>We&#8217;ve been intercepting and sharing, along with other Semantic <a class=\"wl-entity-page-link\" title=\"reliabl\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/search-engine-optimization\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/search_engine_optimization;http:\/\/rdf.freebase.com\/ns\/m.019qb_;http:\/\/dbpedia.org\/resource\/Search_engine_optimization;http:\/\/de.dbpedia.org\/resource\/Suchmaschinenoptimierung;http:\/\/pt.dbpedia.org\/resource\/Otimiza\u00e7\u00e3o_para_motores_de_busca;http:\/\/lt.dbpedia.org\/resource\/Optimizavimas_paie\u0161kos_sistemoms;http:\/\/lv.dbpedia.org\/resource\/Mekl\u0113t\u0101jprogrammas_optimiz\u0101cija;http:\/\/hr.dbpedia.org\/resource\/Optimizacija_web_stranice;http:\/\/hu.dbpedia.org\/resource\/Keres\u0151optimaliz\u00e1l\u00e1s;http:\/\/uk.dbpedia.org\/resource\/\u041e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f_\u0434\u043b\u044f_\u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0445_\u0441\u0438\u0441\u0442\u0435\u043c;http:\/\/id.dbpedia.org\/resource\/Optimisasi_mesin_pencari;http:\/\/en.dbpedia.org\/resource\/Search_engine_optimization;http:\/\/it.dbpedia.org\/resource\/Ottimizzazione_(motori_di_ricerca);http:\/\/es.dbpedia.org\/resource\/Posicionamiento_en_buscadores;http:\/\/et.dbpedia.org\/resource\/Otsingumootoritele_optimeerimine;http:\/\/ro.dbpedia.org\/resource\/Optimizare_pentru_motoare_de_c\u0103utare;http:\/\/nl.dbpedia.org\/resource\/Zoekmachineoptimalisatie;http:\/\/no.dbpedia.org\/resource\/S\u00f8kemotoroptimalisering;http:\/\/be.dbpedia.org\/resource\/\u041f\u043e\u0448\u0443\u043a\u0430\u0432\u0430\u044f_\u0430\u043f\u0442\u044b\u043c\u0456\u0437\u0430\u0446\u044b\u044f;http:\/\/ru.dbpedia.org\/resource\/\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f_\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f;http:\/\/fi.dbpedia.org\/resource\/Hakukoneoptimointi;http:\/\/bg.dbpedia.org\/resource\/\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f_\u0437\u0430_\u0442\u044a\u0440\u0441\u0430\u0447\u043a\u0438;http:\/\/fr.dbpedia.org\/resource\/Optimisation_pour_les_moteurs_de_recherche;http:\/\/sk.dbpedia.org\/resource\/Optimaliz\u00e1cia_pre_vyh\u013ead\u00e1va\u010de;http:\/\/sl.dbpedia.org\/resource\/Optimizacija_spletnih_strani;http:\/\/ca.dbpedia.org\/resource\/Optimitzaci\u00f3_per_a_motors_de_cerca;http:\/\/sq.dbpedia.org\/resource\/SEO;http:\/\/sr.dbpedia.org\/resource\/SEO_optimalizacija_veb-sajta;http:\/\/sv.dbpedia.org\/resource\/S\u00f6kmotoroptimering;http:\/\/cs.dbpedia.org\/resource\/Search_Engine_Optimization;http:\/\/pl.dbpedia.org\/resource\/Optymalizacja_dla_wyszukiwarek_internetowych;http:\/\/da.dbpedia.org\/resource\/S\u00f8gemaskineoptimering;http:\/\/tr.dbpedia.org\/resource\/Arama_motoru_optimizasyonu;http:\/\/data.wordlift.io\/wl0216\/entity\/search_engine_optimization\" >SEO<\/a> lovers, the following tweet from <strong>Jon Henshaw<\/strong>, Senior SEO analyst for CBS Interactive:<\/p>\n<p>https:\/\/twitter.com\/henshaw\/status\/969715635143004160<\/p>\n<p>And today the <a href=\"https:\/\/searchengineland.com\/bing-confirmed-support-json-ld-formatted-schema-org-markup-293508\">confirmation arrived also from Christi Olson<\/a> Head of Evangelism at Bing via\u00a0<span><strong><a href=\"https:\/\/twitter.com\/MichelleRobbins\">@MichelleRobbins<\/a><\/strong>\u00a0who published an article on\u00a0<a class=\"twitter-atreply pretty-link js-nav\" href=\"https:\/\/twitter.com\/sengineland\">@sengineland<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u201cYes, Bing does support JSON-LD.\u201d Christi said.<\/p><\/blockquote>\n<h2>What is schema markup?<\/h2>\n<p>Schema markup is <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/metadata\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/metadata;http:\/\/dbpedia.org\/resource\/Metadata\" >metadata<\/a> that you add to your website to help search engines provide more informative results for their users.<\/p>\n<p>Before the arrival of schema.org back in 2011 (the initiative started in June and Yandex joined in November of the same year), there were way too many standards for marking up different types of content on web pages. While the variety of different vocabulary still exists and it is of a great value for the scientific, the academic and the librarian communities it was of little or no help for commercial search engines.<\/p>\n<p>As a result of the diversity of languages, it was difficult for webmasters to decide on the most relevant and supported markup standards to use.<\/p>\n<p>Creating a schema shared and supported by all the major search engines made it very easy for webmasters to add markup, and in return made it easier for search engines to create a better user experience for their users (with all different sort of enriched results, knowledge panels and other semantic powered goodies of the SERP).<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>While in the official documentation of Bing still appears as if they prefer more\u00a0Microdata and RDFa formats,\u00a0Bing has now confirmed that: they are using JSON-LD to interpret and analyze\u00a0web pages they are preparing a verification tool to help webmasters check the schema.org markup that will also support the JSON-LD format Bing has been a founding &hellip; <a href=\"https:\/\/wordlift.io\/blog\/en\/bing-support-for-json-ld\/\">Continued<\/a><\/p>\n","protected":false},"author":6,"featured_media":7316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[8,32],"tags":[],"wl_entity_type":[30],"coauthors":[],"class_list":["post-7309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-content-marketing-news","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bing has confirmed to support the JSON-LD schema markup | WordLift<\/title>\n<meta name=\"description\" content=\"Bing is using the JSON-LD format and they are also preparing a verification tool to help webmasters check the schema.org markup. 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