{"id":7274,"date":"2018-02-28T16:00:59","date_gmt":"2018-02-28T15:00:59","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=7274"},"modified":"2021-09-05T15:53:43","modified_gmt":"2021-09-05T13:53:43","slug":"hey-google-people-using-smart-speakers","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/hey-google-people-using-smart-speakers\/","title":{"rendered":"Hey Google! How are people using smart speakers?"},"content":{"rendered":"

The rise of a new market<\/h2>\n

In late 2014, Amazon launched Amazon Echo<\/a><\/strong>, a voice-activated speaker powered by the artificial intelligence<\/a> of Alexa. With this move, the e-commerce giant launched a brand new category of products, the smart speakers<\/strong>.<\/p>\n

It took two years to Google to follow Amazon, releasing Google Home<\/a><\/strong> in October 2016.<\/p>\n

Two more years later, in 2018, the market of smart speakers is growing fast and many new players have entered\u00a0the market. Just to name a few, Soros<\/strong> launched One<\/strong>, powered by Alexa, and Apple<\/strong> launched the Siri<\/a> controlled Homepad<\/strong>.<\/p>\n

Nowadays, according to a study by NPR and Edison Research<\/a>,\u00a016 percent of Americans own a smart speaker<\/strong>. We are talking about around 39 million people in the USA\u00a0only.\u00a0A recent study from Juniper Research<\/em> forecasts that voice-activated speakers will be installed in over 70 million U.S. households by 2022, reaching 55% of all homes.<\/p>\n

How you can use voice-activated speakers<\/h2>\n

From playing a playlist<\/strong>\u00a0to more complicated tasks such as setting an alarm or a timer\u00a0or even booking an\u00a0Uber\u00a0ride, smart speakers entered into our homes and offices as digital butlers, ready to assist us in – almost – everything we need.<\/p>\n

They can be extremely functional when they help us interact with smart home devices and appliances, but they can also become funny, telling a joke on command and challenging the entire family with games.<\/p>\n

Their main purpose is to assist you with voice search<\/strong> and help you access to many kinds of content<\/strong>\u00a0from websites to audio books and music. Each smart speaker has slightly different functions and can interact with a certain range of third-party applications.<\/p>\n

Are smart speakers becoming a habit?<\/h2>\n

Smart speakers are replacing traditional media<\/strong> for family entertainment. 30% of users say that they spent less time in front of the tv and more time playing with their favorite voice-activated artificial intelligence.<\/p>\n

Moreover, as people get used to the robotic voices of smart speakers, they interact more often with their voice assistants in their smartphones<\/strong>. For 44% of the users interviewed by NPR and Edison Research, smart speakers trigger the use of other voice-activated assistants.<\/p>\n

People are\u00a0becoming accustomed to smart speakers, putting them in the very heart of their homes<\/strong>.<\/p>\n

In the infographic below, based on Google<\/a>‘s data, you are going to find out how smart speakers are\u00a0used,\u00a0how\u00a0this technology affects online shopping and\u00a0consumes<\/strong>, and\u00a0what\u00a0kind of relation do\u00a0users\u00a0have\u00a0with this\u00a0technology.<\/p>\n

It’s not a surprise that voice search<\/a> queries resemble\u00a0natural language more than web search queries, but you may find intriguing that so many people feel like they are talking with a friend.<\/p>\n

Is\u00a0<\/span>Gartner research right<\/a>\u00a0<\/span>when it states that in 2020 we are going to talk more often with virtual assistants than with our partners? \"?\"<\/p>\n

\"Smart<\/p>\n

Content writing and voice-activated devices<\/h2>\n

If you are a web writer and you are trying to figure out how voice technologies\u00a0are going to impact on your content\u00a0<\/span>follow Teodora Petkova’s webinar<\/strong><\/a>\u00a0on how you can engage your readers on screenless devices. Enjoy!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The rise of a new market In late 2014, Amazon launched Amazon Echo, a voice-activated speaker powered by the artificial intelligence of Alexa. With this move, the e-commerce giant launched a brand new category of products, the smart speakers. It took two years to Google to follow Amazon, releasing Google Home in October 2016. Two … Continued<\/a><\/p>\n","protected":false},"author":70,"featured_media":7280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[8,32],"tags":[],"wl_entity_type":[30],"coauthors":[],"class_list":["post-7274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-content-marketing-news","wl_entity_type-article"],"acf":[],"yoast_head":"\nHey Google! 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