{"id":6773,"date":"2017-11-25T11:07:56","date_gmt":"2017-11-25T11:07:56","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=6773"},"modified":"2019-12-27T22:23:20","modified_gmt":"2019-12-27T21:23:20","slug":"seo-in-2018","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/seo-in-2018\/","title":{"rendered":"Top trends for SEO in 2018"},"content":{"rendered":"

As we approach the end of 2017, it\u2019s time to prepare your digital marketing team for the year ahead and look at the emerging trends<\/strong> that will rule the search world in 2018<\/strong>.<\/p>\n

This is a summary I\u2019ve created with bullet-proof strategies and tested practices that I\u2019ve gathered from the gurus of the SEO<\/a> industry after attending as a speaker at SMXL Milan 2017. If you, like me, want to make a real difference in 2018 with SEO, this blog post is for you.<\/p>\n

What are the top trends for SEO in 2018?<\/h4>\n

There are a number of aspects in the world of content findability<\/a><\/strong> that we have successfully tested in 2017 and that will become even more prominent in 2018. Let\u2019s have a close look at\u00a0 the top 5:<\/p>\n

1. Structured Data and Semantics<\/a>
\n2. Artificial Intelligence and Machine Learning<\/a>
\n3. Mobile-first index, Accelerated Mobile Pages and Progressive Web Apps<\/a>
\n4. Search is Everywhere<\/a>
\n5. Voice search, chatbots and personal assistant search optimization<\/a>
\n<\/a><\/p>\n

1. Structured Data and Semantics<\/b><\/h2>\n

This November at PubCom Gary Illyes from Google<\/strong><\/span> confirmed that semantic markup is used, way beyond the search snippets, to better index your website<\/strong> and to rank content in Google\u2019s search result pages.<\/p>\n

\u201cadd structure data to your pages because during indexing, we will be able to better understand what your site is about.\u201d<\/span><\/i><\/p><\/blockquote>\n

More interestingly Gary suggested to <\/span>go beyond the markup recommended by Google on their developers guides<\/b> for semantic markup.<\/span><\/p>\n

\u201cand don\u2019t just think about the structured data that we documented on developers.google.com. Think about any schema.org schema that you could use on your pages. It will help us understand your pages better, and indirectly, it leads to better ranks in some sense, because we can rank easier.\u201d<\/span><\/i><\/p><\/blockquote>\n

\n

Very happy to participate to the Structured Data & Semantics panel at #SMXLmilan<\/a> w\/ @marthavanberkel<\/a> @rjw<\/a> and @sjachille<\/a> ~ find here all 3 presentations \ud83d\udc49https:\/\/t.co\/JPZAYPcoaw<\/a> #semanticseo<\/a> pic.twitter.com\/idtTzwGbBd<\/a><\/p>\n

— Andrea Volpini (@cyberandy) November 15, 2017<\/a><\/p><\/blockquote>\n