{"id":5617,"date":"2017-09-14T09:03:39","date_gmt":"2017-09-14T09:03:39","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=5617"},"modified":"2018-05-11T09:55:37","modified_gmt":"2018-05-11T09:55:37","slug":"semantics-2017-happens-ai-meets-semantic-seo","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/semantics-2017-happens-ai-meets-semantic-seo\/","title":{"rendered":"SEMANTiCS 2017: what happens when Artificial Intelligence meets SEO"},"content":{"rendered":"

The vision of organizing content and creating – out of millions of web pages – a Giant Global Graph was groundbreaking. When Web inventor Sir Tim Berners-Lee\u2019s blogged about it back in 2007 it was clear that something was happening. Giant Global Graph<\/a><\/strong>\u00a0(GGG) really was a definition that he introduced to clarify how a\u00a0<\/strong>web of data was emerging\u00a0<\/strong>from the web of documents<\/strong>.\u00a0 \u00a0<\/span><\/p>\n

He writes:<\/span><\/p>\n

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\u00ab<\/strong>So the Net and the Web may both be shaped as something mathematicians call a Graph, but they are at different levels<\/strong>. The Net links computers, the Web links documents.\u00a0<\/i><\/span><\/p>\n

Now, people are making another mental move. There is realisation now, “It’s not the documents, it is the things they are about which are important<\/strong>“. Obvious, really.<\/i><\/span>\u00bb<\/strong><\/p>\n<\/blockquote>\n

Later he continues: <\/span><\/p>\n

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\u00ab<\/strong>Then, when I book a flight it is the flight that interests me<\/strong>. Not the flight page on the travel site, or the flight page on the airline site, but the URI<\/a> (issued by the airlines) of the flight itself. That\u2019s what I will bookmark. And whichever device I use to look up the bookmark, phone or office wall, it will access a situation-appropriate view of an integration of everything I know about that flight from different sources. The task of booking and taking the flight will involve many interactions. And all throughout them, that task and the flight will be primary things in my awareness, the websites involved will be secondary things, and the network and the devices tertiary.<\/em>\u00bb<\/strong><\/p>\n<\/blockquote>\n

I have been following this path in the last ten years<\/strong> — really. I actively played a role in the field of applied research to evaluate the impact of these technologies and to understand how, knowledge extraction, NLP and semantic technologies (now also called applied AI<\/a>), could improve content management systems, publishing workflows, and content findability<\/a>.<\/span><\/p>\n

After these intense two days at SEMANTiCS 2017<\/a><\/strong><\/span>, the 13th European Conference on Semantics Systems in Amsterdam, I can finally see this whole vision becoming a reality. Knowledge graphs are not just crucial for the improvement of various machine learning and cognitive computing tasks, they are at the core of leading edge organizations like Electronic Art. They serve as complex content models <\/i>to compete in today\u2019s digital world.<\/p>\n

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Here are the questions @EA<\/a> needed to answer to 'future proof' their content management system #contentmodel<\/a> @SemanticsConf<\/a> #semantics2017<\/a> pic.twitter.com\/KTyyC9Vbyo<\/a><\/p>\n

— WordLift (@wordliftit) September 12, 2017<\/a><\/p><\/blockquote>\n