{"id":5499,"date":"2017-08-29T08:46:03","date_gmt":"2017-08-29T06:46:03","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=5499"},"modified":"2021-09-05T16:00:47","modified_gmt":"2021-09-05T14:00:47","slug":"whos-using-voice-assistants-infographic-resources-marketers","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/whos-using-voice-assistants-infographic-resources-marketers\/","title":{"rendered":"Who&#8217;s using voice assistants and why? Infographic and resources for marketers"},"content":{"rendered":"<p><strong>Once there was a keyboard, then a touchscreen. Today there is a voice<\/strong>. A magnetic, robotic voice is becoming the helpful right-hand of Millennials, the caring assistant of busy Gen Xers and the quick memo reminder for Baby Boomers.<\/p>\n<p>According to <strong><a href=\"https:\/\/techcrunch.com\/2017\/07\/11\/siri-usage-and-engagement-dropped-since-last-year-as-alexa-and-cortana-grew\/\">TechCrunch<\/a><\/strong>, 41.7 million people are using <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/siri\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/siri;http:\/\/dbpedia.org\/resource\/Siri\" >Siri<\/a>, 23.2 million people are using S Voice, 19.8 million people are using Google Text-to-Speech, and while <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/cortana\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/microsoft_cortana;http:\/\/dbpedia.org\/resource\/Cortana_(software)\" >Microsoft Cortana<\/a> is used by around 700k people, home assistants have stepped triumphally into the market reaching an interesting share &#8212; <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/google-home\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/google_home\" >Google Home<\/a> is already used by 4.7 million people and Amazon Alexa by 2.6 million.<\/p>\n<h2>How are people using voice assistants?<\/h2>\n<p><strong>Numbers are speaking loud and clear<\/strong>. Since<strong>\u00a0<\/strong><a class=\"wl-entity-page-link\" title=\"How to optimize your website for voice search\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/optimize-website-voice-search\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/how_to_optimize_your_website_for_voice_search;http:\/\/dbpedia.org\/resource\/Voice_search\" >voice search<\/a> is no more a buzzword, but a growing trend, marketers should better know:<\/p>\n<ul>\n<li><strong>what are all these people searching and doing<\/strong> with virtual assistants?<\/li>\n<li><strong>how often and for which purposes<\/strong> do they use\u00a0them?<\/li>\n<li><strong>which technologies<\/strong> and devices do they prefer?<\/li>\n<\/ul>\n<p><strong>There is still a bigger question<\/strong> marketers should be wondering about. The Question. I will get back on this at the end of the article. Now, follow me. ?<\/p>\n<p>In this infographic, <strong>Quill.com<\/strong>\u00a0collected several data about how people use\u00a0voice assistants. In a glance, you will see which commands are the most used, how different generations are performing different tasks through these technologies, how to use virtual assistants to be more productive, and which are the strengths, weaknesses, and differences between the most widespread solutions.<\/p>\n<p>Not surprisingly, <strong>online\u00a0search is the second kind of command<\/strong> performed by users. Have a look below.<\/p>\n<div style=\"margin: 0 auto;text-align: center;max-width: 710px\"><a href=\"https:\/\/www.quill.com\/blog\/office-tips\/speak-up-have-a-more-productive-day-with-the-help-of-voice-assistants.html?cm_mmc=NEW_Infographic\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" style=\"width: 100%;height: auto\" src=\"https:\/\/www.quill.com\/blog\/app\/uploads\/Speak-up-how-to-have-a-more-productive-day-with-the-help-of-voice-assistants-710x8908.png\" alt=\"Speak Up: Have a more productive day with the help of voice assistants\" width=\"710\" height=\"8908\" \/><\/a><em><a href=\"https:\/\/www.quill.com\/blog\/office-tips\/speak-up-have-a-more-productive-day-with-the-help-of-voice-assistants.html?cm_mmc=NEW_Infographic\" target=\"_blank\" rel=\"noopener\">Speak Up: Have a more productive day with the help of voice assistants<br \/>\n<\/a>Infographic by <a href=\"http:\/\/www.quill.com?cm_mmc=NEW_Infographic\">Quill<\/a><\/em><\/div>\n<h2>Content marketing in the age of voice assistants<\/h2>\n<p>If <a class=\"wl-entity-page-link\" title=\"CONTENTS\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/content-marketing\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/content_marketing;http:\/\/dbpedia.org\/resource\/Content_marketing\" >content marketing<\/a> is still a thing, it&#8217;s time to start thinking about screen-less interactions and to start <strong>redesigning content for users who don&#8217;t actually read content &#8212; but listen to it<\/strong>. And it makes a lot of difference.<\/p>\n<p>Listening and reading are pretty much similar cognitive processes. But they are not the same thing. Most of the times conditions and degrees of attention are different.<\/p>\n<p>Moreover, you have to <strong>optimize your content and think its format<\/strong> in order to be picked by machines as a result\u00a0of a voice search &#8212; and you have to think about this technical filter.\u00a0<strong>It&#8217;s not like you are going to talk your readers yourself<\/strong>. Nope. A robotic voice will pick your pages and read them, <em>only if<\/em> the algorithms behind the voice\u00a0assistant value your content suitable enough for their user.<\/p>\n<p><strong>So, the big question is<\/strong>: how to write good content for voice search?<\/p>\n<p>Here at\u00a0WordLift, we have studied, written and experimented a lot about this subject. You may find useful the selection of articles below. If you need more, don&#8217;t miss our <strong>free webinar on machine-friendly content<\/strong> we registered with Scott Abel.<\/p>\n<p style=\"text-align: center\"><a class=\"et_pb_promo_button et_pb_button\" style=\"color: #fff !important;background: #FF8401\" href=\"https:\/\/www.brighttalk.com\/webcast\/9273\/271265\">Register for Free<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Once there was a keyboard, then a touchscreen. Today there is a voice. A magnetic, robotic voice is becoming the helpful right-hand of Millennials, the caring assistant of busy Gen Xers and the quick memo reminder for Baby Boomers. According to TechCrunch, 41.7 million people are using Siri, 23.2 million people are using S Voice, &hellip; <a href=\"https:\/\/wordlift.io\/blog\/en\/whos-using-voice-assistants-infographic-resources-marketers\/\">Continued<\/a><\/p>\n","protected":false},"author":70,"featured_media":5519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[5,32],"tags":[],"wl_entity_type":[30],"coauthors":[],"class_list":["post-5499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-content-marketing-news","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Who&#039;s using voice assistants and why? 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