{"id":5272,"date":"2017-07-27T15:42:11","date_gmt":"2017-07-27T15:42:11","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=5272"},"modified":"2017-08-04T09:14:56","modified_gmt":"2017-08-04T09:14:56","slug":"from-nada-to-armada-3-reasons-why-structured-data-and-schema-markup-can-make-your-website-rock","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/from-nada-to-armada-3-reasons-why-structured-data-and-schema-markup-can-make-your-website-rock\/","title":{"rendered":"From Nada to Armada: 3 reasons why structured data and schema markup can make your website rock!"},"content":{"rendered":"

Schema markup is significant for anyone that wants to contribute to today\u2019s web.<\/span><\/i><\/p>\n

Many think of structured data as the future. Yet it is the present. Many big players understood the importance of structured data a few years ago already. Now small players have the chance to take advantage of those technologies to win the SEO<\/a> game.<\/span><\/i><\/p>\n

When you go to schema.org<\/a><\/strong><\/span> you\u2019ll see the initiative was launched and founded by Google, Microsoft, Yahoo, and Yandex. It is not a case those big players contributed to the foundation of the Semantic Web<\/a>. It was the most logical step in the evolution of search engines.<\/p>\n

Facebook, Google, and Amazon spent the last years building their knowledge graphs. You might think that is irrelevant for a small player. Yet it\u2019s not. In a world where big players control the web, it is crucial to guarantee that <\/span>each of us can contribute<\/span><\/a> to the development of the internet. Structured data and Knowledge graphs are the tools that allow anyone to build today’s web. <\/span><\/p>\n

Now those technologies are available to anyone with tools like WordLift.<\/span><\/p>\n

Why is Schema markup crucial? Three reasons! <\/span><\/p>\n

1. Findability<\/a> can make or break a business<\/b><\/p>\n

Structured data on the web is what schema.org is all about. The goal of the activity is to encourage the publishing of data on the web that is understandable for search engines.<\/span><\/i><\/p><\/blockquote>\n

Teodora Petkova<\/a>, philologist and professional semantic writer on <\/span>SEO, Linked Data and Your Fridge Browsing the Web<\/span><\/a><\/p>\n

It doesn\u2019t matter how well-written is your content. If machines can\u2019t read it, humans can\u2019t find it. If people can\u2019t find it, your content will get buried in the organic search. Thus, no one will know you ever wrote it. <\/span><\/p>\n

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Using Schema markup is like translating that content for search engines. Eventually, they\u2019ll be able to find it more easily. Also, through Schema markup search engines will be able to read better and interpret the user\u2019s question to locate the content he\/she is looking for. <\/span>That is how your content goes from nada to armada in a few clicks. <\/b><\/p>\n

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In this way, rather than having your piece of content buried in the organic search, you\u2019ll make it easier to find and more prone to be suggested to a user. <\/span><\/p>\n

2. Who finds the right related article finds a treasure <\/b><\/h2>\n

Slow content doesn\u2019t ride news waves, but it can ride the longer, smoother industry waves to create stellar, valuable content that is quoted and cited for years to come.<\/span><\/i><\/p><\/blockquote>\n

Cameron Conaway<\/a>, Content Marketing Manager at <\/span>Klipfolio<\/span><\/a>, <\/span>on Slow Content<\/span><\/a><\/p>\n

One huge issue that any website or online magazine faces is the lack of essential interconnectedness between one piece of content with the other. Often you land on a cool website. Read an interesting article, just to find at the end of it a \u201crelated article\u201d widget. That widget too often points toward a plethora of junk items (from how to get tanned, to which razor to use when shaving!). For dismal ad earnings, many websites and magazines <\/span>are losing their opportunity to build quality traffic<\/span><\/a> that will make them successful in the long-run.<\/span><\/p>\n

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With Schema markup you can connect each piece of content to the next semantically, meaningfully and consciously. Therefore making it easier to navigate to the user.<\/span><\/p>\n

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3. Let me hang out with your website <\/b><\/h2>\n

If you want your prospects and customers to think of your brand as exceptional, you have to deliver exceptional experiences with content. Every time. At every touch point. Period.<\/span><\/i><\/p><\/blockquote>\n

Scott Abel<\/a>, The Content Wrangler <\/span>Talking Content Marketing<\/span><\/a><\/p>\n

\"FREEYORK's<\/p>\n

We often think of a website as a static place. The user clicks in, scrolls a bit, then clicks out. Our perspective is quickly changing. With the rise of voice search<\/a>, websites become interactive. More and more people will want to hang out with a website. Rather than just click, tap and scroll; users want to ask, argue and talk. In this scenario Schema markup, and Knowledge Graphs are the tools that allow machines to read, and manipulate enough connected information to extrapolate knowledge that can answer the reader’s questions. <\/span><\/p>\n

For instance, when I meet new people. They often ask me \u201cwhat\u2019s your job?\u201d and I say \u201cI\u2019m BizDev at WordLift.\u201d Next thing they ask is \u201cwhat is WordLift?\u201d <\/span><\/p>\n

What if your website could interact at the same way with a user? It turns out it can, and our website already does! <\/span><\/p>\n