{"id":5056,"date":"2017-07-25T12:32:18","date_gmt":"2017-07-25T10:32:18","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=5056"},"modified":"2022-12-16T12:24:05","modified_gmt":"2022-12-16T11:24:05","slug":"how-a-i-is-disrupting-web-writing-freeyork","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/how-a-i-is-disrupting-web-writing-freeyork\/","title":{"rendered":"How A.I. is disrupting web writing according to FREEYORK’s founder"},"content":{"rendered":"

What if artificial intelligence<\/a> was the nurturing humus that the publishing industry and blogs\u00a0need to bloom again?<\/strong>\u00a0What if the future of blogging was in the virtual hands of an army of machines that can work together with professional writers to build and spread knowledge? This is the story of Sam Isma, founder and\u00a0publisher of the online design magazine FREEYORK<\/strong><\/a>, which publishes 25-30 articles a week employing just two editors. How do they do this? Let’s look closer to understand Sam’s visionary model and find out more about this SEO case study<\/a>.<\/p>\n

A.I. is a mindset.<\/strong><\/p>\n

Eclectic and creative, Sam is halfway between tech and design<\/strong> with a strong entrepreneurial mindset. After starting his career as a freelance graphic designer, he has studied computer science at the Eastern Mediterranean University in Mersin – where he graduated in computer science and marketing. In 2009 he founded FREEYORK, and nowadays he divides his mind and his time between his daytime job at IBM as a project manager, the management of his editorial project FREEYORK, and the organization of startup events. And he still manages to have some fun!<\/p>\n

FREEYORK: the editorial project<\/h2>\n

Born as a community-driven platform<\/strong>, FREEYORK aims to spread the works and stories of upcoming artists.<\/p>\n

Previously, designers and other members of the\u00a0community\u00a0used to submit\u00a0their artworks and their stories, reaching a wide audience of design-lovers. Until a few weeks ago, all the work was done by two editors, plus Sam<\/strong>: just three persons were covering photography, design, illustration, street art, architecture, fashion, and food. Now, content submission is available again<\/strong><\/a> for website members, through a newly rolled-out system.<\/p>\n

FREEYORK is an eye wide-open\u00a0on all kind of visual contemporary art and publishes\u00a0a huge amount of inspiring content<\/strong> that helps artists and studios to get known and design-lovers to find new artists and creative ideas from all around the world.<\/p>\n

\"FREEYORK's<\/p>\n

Unleashing the\u00a0power of A.I.<\/h2>\n

FREEYORK’s\u00a0editorial team has a\u00a0secret weapon to stay ahead of their competition<\/strong>, and that\u00a0secret weapon is A.I.<\/p>\n

Together with Sam and his small editorial team, there is a kind of cyber-team composed by A.I. tools, whose activities are now part of the magazine’s editorial workflow. <\/strong>Day by day, A.I. is\u00a0helping the human team to do a\u00a0better job in content writing, editing, and organization.<\/p>\n

\n
\n
“<\/span>Our current workflow involves usage of three A.I. tools: an A.I. that writes the content of an article, another\u00a0A.I. that analyses it for grammar mistakes and replaces words that don’t fit into a context, and WordLift<\/em>” explains Sam.\u00a0“<\/span>The first step is to collect some materials on a topic. After finding a few sources, we are giving them A.I. to rewrite. The second step is to analyze what first A.I. wrote,\u00a0fix grammar mistakes, and replace those words that don’t make any sense. Finally, we let WordLift annotate an article and think of a catchy headline. A.I., unfortunately, is not good at this yet!<\/em>“<\/div>\n<\/blockquote>\n
So, basically, th<\/strong>ere is an A.I. working at each stage of the editorial process<\/strong>: writing, editing, and organizing. Oh, wait! What about human editors?<\/strong> What will they do in the future of the web? Here is what Sam has to say about this:<\/div>\n<\/div>\n
\n
“It scares a lot of people for their future.<\/strong> Especially those who\u2019re working with numbers. I think that writers that use a lot of statistics and numerical data have a bigger chance to be replaced by A.I. As a perfect example, we can take The Associated Press<\/strong> that is using A.I. to write Minor League Baseball articles. That must be an alarming sign for sports writers. As for FREEYORK, I\u2019m hoping to find a perfect solution that will combine writing and editing in one tool<\/strong>\u00a0and on the top of that if it should read the text and think of a catchy headline. But nothing ever will substitute a well-written writer\u2019s opinion on a subject<\/strong>. In the future, I\u2019m hoping to form a brilliant team of editors that will write long-posts expressing their opinion on an artist\u2019s work, exhibitions, installations, and so on. Who doesn\u2019t appreciate a well-written article?”<\/em><\/div>\n<\/blockquote>\n
Put this way, A.I. is more an opportunity than a threat, both for writers and publishers. State-of-the-art A.I. is ready to free journalists and writers from boring and repetitive tasks<\/strong> in their work day. What do you do when A.I. is quicker and cheaper than humans to write news and analysis? As a writer, you can focus on critics, opinions, and storytelling: that’s human stuff and no machine can make it better than professionals.<\/div>\n
\n
\"FREEYORK's
See New York from <\/em>FREEYORK’s point of view. Isn’t it wonderful?<\/em><\/figcaption><\/figure>\n<\/div>\n
As a small publisher competing with bigger players, Sam is working on a new business model which will rely less on display advertising.<\/div>\n
\n
“I wanted to make WordPress<\/a> more intelligent<\/strong> and that\u2019s exactly what WordLift does<\/em>” states Sam. “At first, when I introduced WordLift to the team, they were skeptical about it and stated \u201c<\/em>Why we need this, tags are doing the same job with a less effort anyway\u201d<\/em>, but I kept on pushing because there is a huge potential in this<\/strong>.<\/em>“<\/span><\/div>\n<\/blockquote>\n
Sam is not ready to share the details of his new – A.I. powered – business model, but I’m sure we’ll come back on it to see where this adventure is going to land. Meanwhile, he is seeing WordLift’s effect on his key metrics:<\/div>\n
\n
“We approached WordLift while experiencing a decrease in our organic traffic. After a few months using it, our organic traffic reached and exceeded previous figures<\/strong> and it is still growing at a stable rate.<\/em>“<\/div>\n<\/blockquote>\n
Our brainy CEO, Andrea Volpini<\/a>, is analyzing Sam’s data to better understand the impact of our plugin on FREEYORK: I promise we’ll come back soon with more information and insights about it!<\/div>\n
Update:<\/strong> the results of Andrea’s analysis have been presented<\/a><\/strong> at SEMANTiCS 2017<\/a><\/strong> in Amsterdam. ?<\/div>\n

\u00a0<\/p>\n\n","protected":false},"excerpt":{"rendered":"

What if artificial intelligence was the nurturing humus that the publishing industry and blogs\u00a0need to bloom again?\u00a0What if the future of blogging was in the virtual hands of an army of machines that can work together with professional writers to build and spread knowledge? This is the story of Sam Isma, founder and\u00a0publisher of the … Continued<\/a><\/p>\n","protected":false},"author":70,"featured_media":5134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[28,4,7],"tags":[],"wl_entity_type":[30],"coauthors":[],"class_list":["post-5056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world-summit-ai","category-interviste","category-use-case","wl_entity_type-article"],"acf":[],"yoast_head":"\nHow A.I. is disrupting web writing at FREEYORK - WordLift's Blog<\/title>\n<meta name=\"description\" content=\"What if A.I. was the nurturing humus that the publishing industry and blogs\u00a0need to bloom again?\u00a0This is the story of\u00a0Sam Isma, FREEYORK's founder.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordlift.io\/blog\/en\/how-a-i-is-disrupting-web-writing-freeyork\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How A.I. is disrupting web writing at FREEYORK - 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