{"id":4923,"date":"2017-06-27T11:50:08","date_gmt":"2017-06-27T09:50:08","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=4923"},"modified":"2021-09-05T16:01:21","modified_gmt":"2021-09-05T14:01:21","slug":"richer-faster-easier-wordlift-3-13-will-make-long-form-articles-shine","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/richer-faster-easier-wordlift-3-13-will-make-long-form-articles-shine\/","title":{"rendered":"Richer, faster, easier: WordLift 3.13 will make your long-form articles shine"},"content":{"rendered":"<p><em><a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/long-form-articles\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/long-form_articles\" >Long-form articles<\/a> overcome the pervasive lack of attention building a stronger relationship between the writer and the reader. In the last months, our developers worked on <strong>WordLift 3.13<\/strong> with a simple, yet powerful idea: bringing a richer, faster, and easier text analysis, that <strong>works wonderfully with long articles<\/strong>.<\/em><\/p>\n<h2>Why long articles matter?<\/h2>\n<p>As a reader in the communication overload era, the most precious thing you need is <strong>a compass that guides you across a <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/world-wide-web\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/world_wide_web;http:\/\/rdf.freebase.com\/ns\/m.0828v;http:\/\/yago-knowledge.org\/resource\/World_Wide_Web;http:\/\/dbpedia.org\/resource\/World_Wide_Web\" >World Wide Web<\/a><\/strong> which is overflowing with content. As a content writer, you need to <strong><em>become that compass<\/em><\/strong>, and most of your efforts go in the direction of building your own trustability. Long-form articles can be helpful resources to deeply understand a matter, and here is why readers love them, in spite of the time they take to be read.<\/p>\n<p><strong>The <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/bond-of-trust\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/bond_of_trust\" >bond of trust<\/a> plays a relevant role here<\/strong>: you spend time reading a long-form article <em>because<\/em> you trust its author or its publisher, and therefore you think that article can be interesting. Meanwhile, the more you read, the more it &#8211; with the deep insights and its argumentative structure &#8211; binds you to the author. If the text is up to expectations of the reader, author&#8217;s advice and point of view become that compass everybody is looking for out there on the Web.<\/p>\n<p>Sometimes, like short essays,<strong> long articles include references to several concepts, facts, and information<\/strong> coming from different contexts&#8230; but what if the reader needs to get deeper into some of these concepts? Typically, he\/she will search on <a class=\"wl-entity-page-link\" title=\"Google\u2019s\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/google\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/google;http:\/\/rdf.freebase.com\/ns\/m.045c7b;http:\/\/yago-knowledge.org\/resource\/Google;http:\/\/dbpedia.org\/resource\/Google;http:\/\/pt.dbpedia.org\/resource\/Google;http:\/\/hr.dbpedia.org\/resource\/Google_(tvrtka);http:\/\/hu.dbpedia.org\/resource\/Google_Inc.;http:\/\/id.dbpedia.org\/resource\/Google;http:\/\/is.dbpedia.org\/resource\/Google;http:\/\/it.dbpedia.org\/resource\/Google_Inc.;http:\/\/ro.dbpedia.org\/resource\/Google;http:\/\/ru.dbpedia.org\/resource\/Google_(\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f);http:\/\/be.dbpedia.org\/resource\/Google;http:\/\/bg.dbpedia.org\/resource\/\u0413\u0443\u0433\u044a\u043b;http:\/\/sk.dbpedia.org\/resource\/Google;http:\/\/sl.dbpedia.org\/resource\/Google;http:\/\/ca.dbpedia.org\/resource\/Google;http:\/\/sq.dbpedia.org\/resource\/Google;http:\/\/sr.dbpedia.org\/resource\/\u0413\u0443\u0433\u043b;http:\/\/sv.dbpedia.org\/resource\/Google;http:\/\/cs.dbpedia.org\/resource\/Google;http:\/\/da.dbpedia.org\/resource\/Google;http:\/\/tr.dbpedia.org\/resource\/Google;http:\/\/de.dbpedia.org\/resource\/Google_Inc.;http:\/\/lt.dbpedia.org\/resource\/Google;http:\/\/lv.dbpedia.org\/resource\/Google;http:\/\/uk.dbpedia.org\/resource\/Google;http:\/\/en.dbpedia.org\/resource\/Google;http:\/\/es.dbpedia.org\/resource\/Google;http:\/\/et.dbpedia.org\/resource\/Google;http:\/\/nl.dbpedia.org\/resource\/Google_Inc.;http:\/\/no.dbpedia.org\/resource\/Google;http:\/\/fi.dbpedia.org\/resource\/Google;http:\/\/fr.dbpedia.org\/resource\/Google;http:\/\/pl.dbpedia.org\/resource\/Google\" >Google<\/a> and end up on reading an article in Wikipedia. So much time spent writing a contextualized and informed article, just to send your readers to Wikipedia? Ouch!<\/p>\n<p><img decoding=\"async\" class=\"wl-widget-suggested-images-inner\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/long-form-articles.png\" \/><\/p>\n<p><strong>There is a better way. <\/strong><\/p>\n<p>When you annotate your articles with WordLift, <strong>you provide your readers with additional information chunks<\/strong>, so that they can fully understand your article on your own website without leaving it.<\/p>\n<h2>What&#8217;s new in the text analysis of WordLift 3.13?<\/h2>\n<h3>Richer<\/h3>\n<p>Until WordLift 3.12, when you wrote a long-form article, the number of entities that our plugin was able to recognize via <a class=\"wl-entity-page-link\" title=\"NLP\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/natural-language-processing\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/natural_language_processing;http:\/\/rdf.freebase.com\/ns\/m.05flf;http:\/\/dbpedia.org\/resource\/Natural_language_processing;http:\/\/be.dbpedia.org\/resource\/\u0410\u043f\u0440\u0430\u0446\u043e\u045e\u043a\u0430_\u043d\u0430\u0442\u0443\u0440\u0430\u043b\u044c\u043d\u0430\u0439_\u043c\u043e\u0432\u044b;http:\/\/ru.dbpedia.org\/resource\/\u041e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0430_\u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e_\u044f\u0437\u044b\u043a\u0430;http:\/\/pt.dbpedia.org\/resource\/Processamento_de_linguagem_natural;http:\/\/bg.dbpedia.org\/resource\/\u041e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0430_\u043d\u0430_\u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d_\u0435\u0437\u0438\u043a;http:\/\/lt.dbpedia.org\/resource\/Nat\u016bralios_kalbos_apdorojimas;http:\/\/fr.dbpedia.org\/resource\/Traitement_automatique_du_langage_naturel;http:\/\/uk.dbpedia.org\/resource\/\u041e\u0431\u0440\u043e\u0431\u043a\u0430_\u043f\u0440\u0438\u0440\u043e\u0434\u043d\u043e\u0457_\u043c\u043e\u0432\u0438;http:\/\/id.dbpedia.org\/resource\/Pemrosesan_bahasa_alami;http:\/\/ca.dbpedia.org\/resource\/Processament_de_llenguatge_natural;http:\/\/sr.dbpedia.org\/resource\/Obrada_prirodnih_jezika;http:\/\/en.dbpedia.org\/resource\/Natural_language_processing;http:\/\/is.dbpedia.org\/resource\/M\u00e1lgreining;http:\/\/it.dbpedia.org\/resource\/Elaborazione_del_linguaggio_naturale;http:\/\/es.dbpedia.org\/resource\/Procesamiento_de_lenguajes_naturales;http:\/\/cs.dbpedia.org\/resource\/Zpracov\u00e1n\u00ed_p\u0159irozen\u00e9ho_jazyka;http:\/\/pl.dbpedia.org\/resource\/Przetwarzanie_j\u0119zyka_naturalnego;http:\/\/ro.dbpedia.org\/resource\/Prelucrarea_limbajului_natural;http:\/\/da.dbpedia.org\/resource\/Sprogteknologi;http:\/\/tr.dbpedia.org\/resource\/Do\u011fal_dil_i\u015fleme\" >natural language processing<\/a> was limited, due to the fact that we originally considered a blog post to have an average of 500-600 words. Many entities you would have expected were missing. Now, WordLift segments your texts into shorter paragraphs and can detect<strong> most of the entities that you need<\/strong>.<\/p>\n<p>We have tested this feature internally by analyzing five long articles from our blog. We measured the <strong>recall<\/strong> of WordLift version 3.13 and compared it with the previous release. Out of these very basic tests, the <strong>recall improved on average by 53%<\/strong>; <strong>the number of correct results was more than doubled<\/strong> when compared to the previous release!<\/p>\n<p>See the results of our test in the chart below:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5015 aligncenter\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/06\/wordlift-recall-test-313.png\" alt=\"Wordlift Recall Test - Release 3.13 Vs. 3.12\" width=\"600\" height=\"371\" srcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/06\/wordlift-recall-test-313.png 600w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/06\/wordlift-recall-test-313-300x186.png 300w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/06\/wordlift-recall-test-313-150x93.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3>Faster<\/h3>\n<p>We also measured WordLift&#8217;s speed when analyzing articles, and there is another great news for our users:<strong> text analysis is +31% faster<\/strong> on average. We are really happy to help you save your time for something more creative!<\/p>\n<p>Wanna see the numbers? Have a look at the figure below:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5016 aligncenter\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/06\/wordlift-speed-test-313.png\" alt=\"WordLift Speed Test - Version 3.13 Vs. 3.12\" width=\"600\" height=\"371\" srcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/06\/wordlift-speed-test-313.png 600w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/06\/wordlift-speed-test-313-300x186.png 300w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/06\/wordlift-speed-test-313-150x93.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3>Easier<\/h3>\n<p>We recognized that giving you a richer list of results without any filter would create a confusing experience.<\/p>\n<p>From now on, you&#8217;ll see <strong>a shortlist of 20 entities<\/strong> listed under the tab &#8216;all&#8217;. These entities are automatically selected between those who have been mentioned more often on the article. All the other entities are <strong>categorized and listed in alphabetical order by clicking on the tabs<\/strong> &#8216;who&#8217;, &#8216;what&#8217;, &#8216;where&#8217;, and &#8216;when&#8217;.<\/p>\n\n<h2>An early tester<\/h2>\n<p>One of our early testers, <strong>Oscar Valentini<\/strong>, owner of <a href=\"http:\/\/taoroma.it\"><strong>Tao Roma<\/strong><\/a> (if you are following our blog, you&#8217;ve probably met him before, if not, <a href=\"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/\">read his use case<\/a>) tried two days ago and said:<\/p>\n<blockquote>\n<h4>WordLift&#8217;s text analysis has finally an amazing speed! I couldn&#8217;t be happier!<\/h4>\n<\/blockquote>\n<p>So, it&#8217;s time to update WordLift! Enjoy our latest release and let us know your feedbacks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long-form articles overcome the pervasive lack of attention building a stronger relationship between the writer and the reader. In the last months, our developers worked on WordLift 3.13 with a simple, yet powerful idea: bringing a richer, faster, and easier text analysis, that works wonderfully with long articles. Why long articles matter? As a reader &hellip; <a href=\"https:\/\/wordlift.io\/blog\/en\/richer-faster-easier-wordlift-3-13-will-make-long-form-articles-shine\/\">Continued<\/a><\/p>\n","protected":false},"author":70,"featured_media":4927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[3],"tags":[],"wl_entity_type":[30],"coauthors":[],"class_list":["post-4923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordlift","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How WordLift will make your long-form articles shine<\/title>\n<meta name=\"description\" content=\"Long-form articles overcome the pervasive lack of attention building a stronger relationship between the writer and the reader. 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