{"id":29464,"date":"2025-06-03T10:13:23","date_gmt":"2025-06-03T08:13:23","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=29464"},"modified":"2025-06-03T11:52:14","modified_gmt":"2025-06-03T09:52:14","slug":"local-seo-dental-clinic-case-study","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/local-seo-dental-clinic-case-study\/","title":{"rendered":"+125% Clicks on Periodontitis Pages: How IMI-EDN Regained SEO Authority and Local Visibility"},"content":{"rendered":"\n

Executive Summary<\/h2>\n\n\n\n

IMI-EDN<\/strong>, a prominent group of dental clinics specializing in periodontology, last year faced a sharp decline in online visibility<\/strong> after a drop of traffic and lost ranking positions for periodontology topics. <\/p>\n\n\n\n

By partnering with WordLift, the network implemented a targeted strategy built around structured data, semantic content optimization, and local SEO enhancements. Within months, they saw a complete turnaround:<\/strong> organic clicks on periodontitis-related pages more than doubled (+125%), and the average ranking position improved significantly. This transformation not only recovered lost visibility but positioned IMI-EDN for long-term growth and leadership in their niche.<\/strong><\/p>\n\n\n\n

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Want similar results for your clinic?
<\/strong>Discover how our local SEO strategies can drive more traffic and patients to your practice. Talk to our team<\/a>.<\/p>\n<\/blockquote>\n\n\n\n

About the Brand: IMI-EDN<\/h2>\n\n\n\n

IMI-EDN<\/strong><\/a>, also known as Excellence Dental Network, is a group of highly specialised dental practices founded by Dr. Francesco Saverio Martelli. The network focuses on the non-surgical treatment of periodontitis<\/strong> using a technologically advanced, laser-based approach. It was established in response to a growing need among patients who, each year, traveled from across Italy and abroad to the IRF in Microdentistry in Florence, seeking dental care that met the highest therapeutic and scientific standards.<\/p>\n\n\n\n

To make this level of care more accessible, the first PESS dental center opened in Rome in 2007, followed by the launch of additional clinics strategically located across the country. Today, the network is present throughout Italy, offering patients consistent, high-quality treatment closer to home.<\/p>\n\n\n\n

The Challenge: Get Back on Top<\/h2>\n\n\n\n

IMI-EDN experienced a significant decline<\/strong> in organic traffic and keyword<\/strong> rankings<\/strong>, particularly for high-value search terms that had previously driven a steady stream of qualified patient inquiries.<\/p>\n\n\n\n

Their presence on Google was slipping, putting brand credibility and patient acquisition at risk. When they reached out to us, they were eager for a clear and effective solution to recover their position and restore growth.<\/strong><\/p>\n\n\n\n

The Results: SEO Growth Focused on What Matters Most \u2014 Periodontitis<\/h2>\n\n\n\n

With a strategic focus on structured data, local SEO, and improved content relevance, <\/strong>IMI-EDN  saw tangible gains in search visibility<\/a> and user engagement, particularly on the topic that matters most to their practice: periodontitis.<\/em><\/p>\n\n\n\n

Key Metrics (YoY \u2013 Last 3 Months)<\/h3>\n\n\n\n