{"id":29247,"date":"2025-04-29T18:19:54","date_gmt":"2025-04-29T16:19:54","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=29247"},"modified":"2025-04-30T11:25:19","modified_gmt":"2025-04-30T09:25:19","slug":"ai-generated-content-briefs-essilorluxottica-wordlift","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/ai-generated-content-briefs-essilorluxottica-wordlift\/","title":{"rendered":"Our Clients Train the AI – That\u2019s Why It Scores 8\/10"},"content":{"rendered":"\n

Built with EssilorLuxottica, trusted by humans.<\/em><\/p>\n\n\n\n

Great AI doesn\u2019t happen in isolation. At EssilorLuxottica, the AI Agent<\/a><\/strong> that now powers their SEO content<\/a> strategy didn\u2019t arrive ready-made: it was trained, shaped, and fine-tuned by the very experts it now supports. <\/strong>Built in partnership with WordLift, the agent was designed to learn from real workflows, real brand standards, and real human feedback. That\u2019s how it earned its 8\/10 score, by becoming a true extension of the team<\/strong>, not a generic tool.<\/p>\n\n\n\n

Context  <\/h2>\n\n\n\n

According to the KPMG AI Quarterly Pulse Survey<\/strong><\/a>, while the majority of organizations have moved beyond the experimentation phase with generative AI<\/a> agents, most are still far from full deployment<\/strong>. This gap is not only technical but deeply human. One of the top challenges now cited by over a third of leaders (35%) is<\/strong> personal trust in generative A<\/strong>I, highlighting a growing concern around reliability, transparency, and control. <\/p>\n\n\n\n

When it comes to training teams to work with AI agents, three critical friction points<\/strong> are slowing progress: the complexity of systems, <\/strong>which makes integration into daily workflows difficult; the rapid pace of technological change<\/strong>, which overwhelms existing training programs; and persistent technical skills gaps,<\/strong> which leave many teams underprepared to effectively adopt these tools. <\/p>\n\n\n\n

For marketing teams under pressure to scale content and stay competitive, these barriers underscore the need for solutions that are not just powerful, but also intuitive and aligned with how people actually work.<\/strong><\/p>\n\n\n\n

A High-Stakes Challenge<\/h2>\n\n\n\n

As Global Content SEO Manager at EssilorLuxottica, Mary Polakovic<\/strong>\u2019s mission is clear: deliver accurate, SEO-optimized content<\/strong> in a category\u2014eye health\u2014that\u2019s governed by Google\u2019s YMYL standards. Every content brief requires a delicate balance<\/strong> of search data, brand voice, and medical accuracy.<\/p>\n\n\n\n

Before WordLift, the process was entirely manual<\/strong>: data gathering, outline writing, expert reviews. It was slow, resource-heavy, and unsustainable at scale.<\/strong><\/p>\n\n\n\n

The WordLift Shift<\/h2>\n\n\n\n

Then came WordLift\u2019s AI Agent.<\/strong><\/p>\n\n\n\n

Not just a content generator, but an AI teammate<\/strong>, trained on EssilorLuxottica\u2019s internal SEO tools, processes, and standards. The result? Human-quality briefs at scale, with no loss of accuracy or depth<\/strong>.<\/p>\n\n\n\n

Mary\u2019s team tested it. The briefs generated by the Agent fit seamlessly alongside the briefs created by Mary, making it difficult to tell the difference in some cases. <\/strong><\/p>\n\n\n\n

But what made adoption stick wasn\u2019t just performance, it was WordLift\u2019s human-first philosophy<\/strong>. Together, we built a quality assurance loop where AI does the heavy lifting<\/strong>, but final control and creativity stay with the team. The agent learns over time, improving through real feedback. It doesn’t replace, it enhances.<\/strong><\/p>\n\n\n\n

\n

\u201cThe agent helps us scale, but we never compromise on quality. It\u2019s trained by us, for us. And that\u2019s why we trust it.\u201d \u2014 Mary Polakovic<\/p>\n<\/blockquote>\n\n\n\n

Why WordLift AI is Different<\/h2>\n\n\n\n

Mary had previously tested other generative AI tools<\/strong>, like ChatGPT, to support her content workflow, but they fell short of her uses. They lacked the depth and nuance she needed<\/strong>, and the outputs often missed the mark in terms of quality. <\/p>\n\n\n\n

With WordLift’s AI agent,<\/strong> however, she was able to achieve the result she wanted, <\/strong>delivering content that matched the brand voice and guidelines and was optimised for SEO.  <\/strong>The outcomes were so aligned with her expectations that when she asked her team to compare them with content she had written herself, they couldn\u2019t even tell the difference.<\/strong><\/p>\n\n\n\n

Ensuring Accuracy: The QA Process<\/h2>\n\n\n\n

But in this process, we can\u2019t forget the human touch<\/strong>. In order to keep it, Mary implemented a Quality Assurance (QA) process<\/strong>, including 3 steps:<\/p>\n\n\n\n

    \n
  1. Testing & Validation<\/strong> \u2013 Comparing AI-generated briefs against human-created ones for accuracy and completeness.<\/li>\n\n\n\n
  2. Monitoring Output<\/strong> \u2013 Reviewing AI suggestions to prevent inaccuracies or content drift.<\/li>\n\n\n\n
  3. Continuous Refinement<\/strong> \u2013 Adjusting prompts and training the AI based on real-world feedback.<\/li>\n<\/ol>\n\n\n\n

    Mary believes the key is setting things up right from the start and keeping an eye on progress. “AI works best with human oversight,”<\/em> she says.<\/p>\n\n\n\n

    Driving AI Adoption: Making Teams Comfortable with AI<\/h2>\n\n\n\n

    As is well known, one of the biggest challenges for a company is the adoption of AI, <\/strong>especially for team members who are not yet familiar with the technology. Therefore, Mary prioritised training and hands-on exposure<\/strong>, helping her team to become familiar with the technology. <\/p>\n\n\n\n

    She realised that those who do not regularly use AI often struggle to see its practical value and potential. So, to address their concerns, she showed them how AI is a tool designed to help them, which can be used to perform the most repetitive tasks<\/strong> to leave space and energy for activities that really require human creativity and intelligence. <\/p>\n\n\n\n

    \n

    \u201cThe main thing people need to understand is that AI is not there to take your job. It’s there to help you do your job better, so you can focus on what truly requires human intelligence.\u201d <\/em>\u2014 Mary Polakovic<\/p>\n<\/blockquote>\n\n\n\n

    Results: Trust, Efficiency & Continuous Improvement<\/h2>\n\n\n\n

    As anticipated, the AI Agent did not arrive ready-made. At first, the content briefs were basic and needed refinement, especially for medical content aimed at a general audience. Mary provided a template and developed prompts to guide the AI<\/strong>, and with each iteration, it improved, becoming more accurate and relevant. <\/strong>The AI even began suggesting images and digital assets<\/strong>, something Mary had done manually before. These recommendations were spot-on, saving time and boosting efficiency.<\/p>\n\n\n\n

    Mary now trusts the tool with a solid 8 out of 10 rating<\/strong>, a huge accomplishment, considering only 35% of leaders trust AI at this level. This trust reflects the AI\u2019s continuous growth and seamless integration into the team\u2019s workflow. With every update, it gets smarter and more aligned with their needs, making it an invaluable part of her content strategy.<\/p>\n\n\n\n

    Why WordLift?<\/h2>\n\n\n\n

    At WordLift, we build agents that learn from people, not just prompts<\/strong>. Every deployment is collaborative. Every agent is built around the team that will use it. And the more you use it, the better it gets.<\/p>\n\n\n\n

    It\u2019s not just about outputs. It\u2019s about partnerships, trust, and building AI that reflects your people, your voice, and your standards<\/strong>.<\/p>\n\n\n\n

    That\u2019s why EssilorLuxottica gives the WordLift Agent a 8 out of 10. Because in our world, only humans score 10\/10<\/strong>.<\/p>\n\n\n\n

    <\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

    Explore EssilorLuxottica’s smart content briefing with WordLift’s AI Agent, enhancing SEO strategy through intelligent AI integration.<\/p>\n","protected":false},"author":65,"featured_media":29270,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[4300,5],"tags":[],"wl_entity_type":[30],"coauthors":[4223],"class_list":["post-29247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agentic-ai","category-content-marketing","wl_entity_type-article"],"acf":[],"yoast_head":"\nOur Clients Train the AI - That\u2019s Why It Scores 8\/10 - WordLift Blog<\/title>\n<meta name=\"description\" content=\"Explore EssilorLuxottica's smart content briefing with WordLift's AI Agent, enhancing SEO strategy through intelligent AI integration.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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