{"id":2866,"date":"2017-03-03T14:56:08","date_gmt":"2017-03-03T13:56:08","guid":{"rendered":"https:\/\/wordlift.io\/?p=2866"},"modified":"2021-09-05T16:03:29","modified_gmt":"2021-09-05T14:03:29","slug":"tao-roma-content-marketing-small-local-business-wordlift-case-study","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/","title":{"rendered":"Case Study: content marketing for a successful small business | Tao Roma"},"content":{"rendered":"

Meet Tao Roma<\/h2>\n

Tao Roma promotes personal development starting from ancient Chinese\u00a0disciplines such as\u00a0Tai Chi Chuan, Qi Gong, and Taoist Alchemy, bringing them to the contemporary life.<\/p>\n

\"OscarHis founder, Oscar Valentini<\/strong>, is a martial art, Tai Chi Chuan,\u00a0Qi Gong, and Taoism teacher. He comes from Rome, Italy, and his blog\u00a0Tao Roma<\/strong><\/a> is a focal point for the promotion of his work. We asked Oscar\u00a0what kind of business goals he was trying to achieve with his blog when he first started it<\/strong>, and his answer was quite interesting:<\/p>\n

“It was 2013 and goals<\/em> was quite a strong word. It started by chance, because I wanted to spread my knowledge about Tao wellness techniques. Blog articles and Facebook shares immediatly worked powerfully to disseminate content and engage with people online. At the time, my main goal was to make people curious to experience how ancient Tao wisdom can impact on their lives with a little personal commitment<\/strong>.”<\/p><\/blockquote>\n

And then, in the end of 2015, Oscar was one of the early beta testers of WordLift<\/a>. What did it change\u00a0on the blog results?<\/strong><\/p>\n

“Wordlift was revolutionary<\/em>: for a while I stopped writing new articles, and worked on my own vocabulary of core concepts, the so-called entities<\/em>. Then, I edited many of my articles to connect them with those crucial concepts – which where implicit when I first wrote my blog posts. When these concepts were published as web pages and linked to the articles and to each other, they allowed me to build a knowledge graph<\/a> into my blog<\/strong>. While I was writing, I din’t even get how essential this change was going to be, but then everything became clearer. Now I better understand the importance of a consistent editorial plan<\/strong> thanks to the content organization that\u00a0WordLift allowed me to see and live<\/em> into my blog.”<\/p><\/blockquote>\n

And talking about the results…<\/strong><\/p>\n

“In time, WordLift effect also impacted on our results: I reached more people, who are interested in our offer of activities and courses, and I noticed great improvements in SEO<\/a><\/strong>. Today, when somebody calls me to offer a SEO consultancy, I always say that there is already someone working on it, but I never say it’s a software!”?<\/p><\/blockquote>\n

How WordLift supported Tao Roma with content marketing<\/h2>\n

Since December 2015, Oscar used WordLift to support his articles with a meaningful galaxy of terms and definitions<\/strong> that could be useful for those who are approaching\u00a0martial art, Tai <\/span>Chi\u00a0<\/span>Chuan,\u00a0Qi Gong, and\u00a0Taoism for the first time. Each of these terms\u00a0is an entity and is part of an internal vocabulary<\/strong><\/span>\u00a0which helps people – and machines as well, such as search engine’s spiders – to understand the referral context.<\/p>\n

Until now, Oscar created 142 entities<\/strong>, represented as linked data<\/a> in the JSON-LD<\/a> format thanks our plugin. These entities are linked to DBpedia<\/a><\/strong> with the ‘sameAs<\/em>‘ property and are described through the\u00a0schema.org<\/a><\/strong> vocabulary: since they are connected to the web of data, they inherit some properties from DBpedia and schema.org that provides search engines with the required meaning and context. The more entities he created, the more he reinforced the connection between Tao Roma’s website and its specific semantic domain<\/strong>.<\/p>\n

In the histogram below, you can see the 50 most recurring entities of Tao Roma’s vocabulary<\/strong> and discover how many articles and other entities are connected with them.<\/p>\n

\"Main<\/p>\n

In the pie graph below, you can see the content classification of the entities inherited from DBpedia. Notice that one of the main topics of the blog is Tao Massage<\/strong> and this can explain why so many entities are classified as anatomical structure.<\/p>\n

\"Tao<\/p>\n\n

Got it, now show me the numbers!<\/h2>\n

Here is a diagram from SEMrush describing the organic increase Oscar has experienced on his blog thanks to the WordLift effect.<\/p>\n

\"SEMrush<\/p>\n

The overall results have been impressive and way beyond our expectations. Let\u2019s look more closely at the metrics to understand why organizing your website with structured data matters:<\/p>\n

    \n
  1. New users from Google (organic search)<\/strong> – Oscar installed the plugin and started to organize the content architecture of his website in December 2015: since then the website received a 42+% increase of new users coming from Google<\/a>\u2019s organic search.
    \n\"Google<\/li>\n
  2. Pageviews<\/strong> – We went from a monthly average of 5.662 pageviews in September, October and November 2015 to a monthly average of 14.699 pageviews in the months of December 2015, January and February 2016. This is an 88+% increase (in the last three months since writing this article the monthly average of pageviews is up to 17.368 – so the effect is continuing at a stable rate) – this is an interesting metric but as we know, it is way too generic to help us get a clue on what we\u2019re doing right.<\/li>\n
  3. New sessions from organic search<\/strong> – Comparing to a\u00a0benchmark of 26.686 websites worldwide in the sport vertical (with daily sessions ranging between 100-499),\u00a0Tao Roma’s Analytics showed\u00a0a +36,22% (80,03% vs an average of 58,75%) of new sessions coming from organic search.<\/li>\n
  4. Sitelinks<\/strong> –\u00a0As you probably already know, guiding visitors of your website is a great advantage provider. These links are \"Richdisplayed on the SERP and highlight the main sections of the website, improving brand reputation and user trust. Sitelinks cannot be added by webmasters. They are the result of a well-structured website and the first thing that proves how well a website is organized.<\/li>\n
  5. Dwell time<\/strong> – Three months after the creation of the initial vocabulary, the average time spent on page increased of 17.27%. This metric certifies an authentic interest from user’s side.<\/li>\n<\/ol>\n

    Today, thanks to this impressive results,\u00a0Oscar is looking further<\/strong> and thinking about the next revolution for his website…<\/p>\n

    “Our website is going to be transformed again from the graphic and UX<\/a> point of view – moving from a blog look and feel to an actual online magazine<\/em>, where we’ll see different home pages based on the season of the year and on our calendar of events and initiatives. This flexibility is also a consequence of the strong\u00a0contribution of WordLift to the content writing and structuring process<\/strong>.”<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    Meet Tao Roma Tao Roma promotes personal development starting from ancient Chinese\u00a0disciplines such as\u00a0Tai Chi Chuan, Qi Gong, and Taoist Alchemy, bringing them to the contemporary life. His founder, Oscar Valentini, is a martial art, Tai Chi Chuan,\u00a0Qi Gong, and Taoism teacher. He comes from Rome, Italy, and his blog\u00a0Tao Roma is a focal point … Continued<\/a><\/p>\n","protected":false},"author":70,"featured_media":8494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[7],"tags":[],"wl_entity_type":[30],"coauthors":[],"class_list":["post-2866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-use-case","wl_entity_type-article"],"acf":[],"yoast_head":"\nContent Marketing for a Successful Small Business - Case Study<\/title>\n<meta name=\"description\" content=\"How Tao Roma used content marketing to make people curious to experience how ancient Tao wisdom can impact their lives. Discover their strategy, based on content organization and semantic SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing for a Successful Small Business - Case Study\" \/>\n<meta property=\"og:description\" content=\"How Tao Roma used content marketing to make people curious to experience how ancient Tao wisdom can impact their lives. Discover their strategy, based on content organization and semantic SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"WordLift Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mariasilvia.sanna\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-03T13:56:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-05T14:03:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/logo_taoroma.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Silvia Sanna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cupofbrain\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Silvia Sanna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/\"},\"author\":{\"name\":\"Maria Silvia Sanna\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/person\/a4f3c5c76549a54838a987e26c78cfe8\"},\"headline\":\"Case Study: content marketing for a successful small business | Tao Roma\",\"datePublished\":\"2017-03-03T13:56:08+00:00\",\"dateModified\":\"2021-09-05T14:03:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/\"},\"wordCount\":1026,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/logo_taoroma.jpg\",\"articleSection\":[\"use case\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/\",\"name\":\"Content Marketing for a Successful Small Business - Case Study\",\"isPartOf\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/logo_taoroma.jpg\",\"datePublished\":\"2017-03-03T13:56:08+00:00\",\"dateModified\":\"2021-09-05T14:03:29+00:00\",\"description\":\"How Tao Roma used content marketing to make people curious to experience how ancient Tao wisdom can impact their lives. Discover their strategy, based on content organization and semantic SEO.\",\"breadcrumb\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/#primaryimage\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/logo_taoroma.jpg\",\"contentUrl\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/logo_taoroma.jpg\",\"width\":800,\"height\":467,\"caption\":\"Tao Roma - Logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/wordlift.io\/blog\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: content marketing for a successful small business | Tao Roma\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#website\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/\",\"name\":\"WordLift Blog\",\"description\":\"AI-Powered SEO\",\"publisher\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wordlift.io\/blog\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#organization\",\"name\":\"WordLift\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png\",\"contentUrl\":\"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png\",\"width\":152,\"height\":40,\"caption\":\"WordLift\"},\"image\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/person\/a4f3c5c76549a54838a987e26c78cfe8\",\"name\":\"Maria Silvia Sanna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/person\/image\/7e9260e726f536fe318828d875b187bc\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7743a8bfed6e5ae7e254a81645ae878d?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7743a8bfed6e5ae7e254a81645ae878d?s=96&d=mm&r=pg\",\"caption\":\"Maria Silvia Sanna\"},\"sameAs\":[\"http:\/\/www.cupofbrain.it\",\"https:\/\/www.facebook.com\/mariasilvia.sanna\",\"https:\/\/x.com\/cupofbrain\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Content Marketing for a Successful Small Business - Case Study","description":"How Tao Roma used content marketing to make people curious to experience how ancient Tao wisdom can impact their lives. Discover their strategy, based on content organization and semantic SEO.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/","og_locale":"en_US","og_type":"article","og_title":"Content Marketing for a Successful Small Business - Case Study","og_description":"How Tao Roma used content marketing to make people curious to experience how ancient Tao wisdom can impact their lives. Discover their strategy, based on content organization and semantic SEO.","og_url":"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/","og_site_name":"WordLift Blog","article_author":"https:\/\/www.facebook.com\/mariasilvia.sanna","article_published_time":"2017-03-03T13:56:08+00:00","article_modified_time":"2021-09-05T14:03:29+00:00","og_image":[{"width":800,"height":467,"url":"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/logo_taoroma.jpg","type":"image\/jpeg"}],"author":"Maria Silvia Sanna","twitter_card":"summary_large_image","twitter_creator":"@cupofbrain","twitter_misc":{"Written by":"Maria Silvia Sanna","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/#article","isPartOf":{"@id":"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/"},"author":{"name":"Maria Silvia Sanna","@id":"https:\/\/wordlift.io\/blog\/en\/#\/schema\/person\/a4f3c5c76549a54838a987e26c78cfe8"},"headline":"Case Study: content marketing for a successful small business | Tao Roma","datePublished":"2017-03-03T13:56:08+00:00","dateModified":"2021-09-05T14:03:29+00:00","mainEntityOfPage":{"@id":"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/"},"wordCount":1026,"commentCount":0,"publisher":{"@id":"https:\/\/wordlift.io\/blog\/en\/#organization"},"image":{"@id":"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/logo_taoroma.jpg","articleSection":["use case"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/","url":"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/","name":"Content Marketing for a Successful Small Business - Case Study","isPartOf":{"@id":"https:\/\/wordlift.io\/blog\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/#primaryimage"},"image":{"@id":"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/logo_taoroma.jpg","datePublished":"2017-03-03T13:56:08+00:00","dateModified":"2021-09-05T14:03:29+00:00","description":"How Tao Roma used content marketing to make people curious to experience how ancient Tao wisdom can impact their lives. Discover their strategy, based on content organization and semantic SEO.","breadcrumb":{"@id":"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/#primaryimage","url":"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/logo_taoroma.jpg","contentUrl":"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/logo_taoroma.jpg","width":800,"height":467,"caption":"Tao Roma - Logo"},{"@type":"BreadcrumbList","@id":"https:\/\/wordlift.io\/blog\/en\/tao-roma-content-marketing-small-local-business-wordlift-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wordlift.io\/blog\/en\/"},{"@type":"ListItem","position":2,"name":"Case Study: content marketing for a successful small business | Tao Roma"}]},{"@type":"WebSite","@id":"https:\/\/wordlift.io\/blog\/en\/#website","url":"https:\/\/wordlift.io\/blog\/en\/","name":"WordLift Blog","description":"AI-Powered SEO","publisher":{"@id":"https:\/\/wordlift.io\/blog\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wordlift.io\/blog\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wordlift.io\/blog\/en\/#organization","name":"WordLift","url":"https:\/\/wordlift.io\/blog\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png","contentUrl":"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png","width":152,"height":40,"caption":"WordLift"},"image":{"@id":"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/wordlift.io\/blog\/en\/#\/schema\/person\/a4f3c5c76549a54838a987e26c78cfe8","name":"Maria Silvia Sanna","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wordlift.io\/blog\/en\/#\/schema\/person\/image\/7e9260e726f536fe318828d875b187bc","url":"https:\/\/secure.gravatar.com\/avatar\/7743a8bfed6e5ae7e254a81645ae878d?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7743a8bfed6e5ae7e254a81645ae878d?s=96&d=mm&r=pg","caption":"Maria Silvia Sanna"},"sameAs":["http:\/\/www.cupofbrain.it","https:\/\/www.facebook.com\/mariasilvia.sanna","https:\/\/x.com\/cupofbrain"]}]}},"_wl_alt_label":[],"wl:entity_url":"http:\/\/data.wordlift.io\/wl0216\/post\/case_study__content_marketing_for_a_successful_small_business__tao_roma","_links":{"self":[{"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/posts\/2866"}],"collection":[{"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/comments?post=2866"}],"version-history":[{"count":0,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/posts\/2866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/media\/8494"}],"wp:attachment":[{"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/media?parent=2866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/categories?post=2866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/tags?post=2866"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/wl_entity_type?post=2866"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/coauthors?post=2866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}