{"id":2854,"date":"2018-11-01T11:28:28","date_gmt":"2018-11-01T10:28:28","guid":{"rendered":"https:\/\/wordlift.io\/?p=2854"},"modified":"2021-09-05T15:45:44","modified_gmt":"2021-09-05T13:45:44","slug":"schema-wordpress","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/schema-wordpress\/","title":{"rendered":"How to add Schema markup to WordPress"},"content":{"rendered":"

If you are a web content writer, there is no need to remind you all the struggle you have to face to distribute\u00a0your content<\/strong>. Maybe you spend hours – or even days! – of hard work writing awesome content, but once your article is done, you know that your job has just begun. Now it’s time to fine-tune your content\u00a0for SEO<\/a> purposes, share it on several channels, monitor search keywords for your next article…\u00a0Wouldn’t be wonderful to just\u00a0focus on writing<\/a><\/strong> and nothing more?<\/p>\n

Semantic markup is the key to success<\/strong>. Schema markup can really help your pages get the traffic they deserve<\/strong>. How? To explain it, we need to do a few steps back: first of all, you need to know what schema.org is.<\/p>\n

What is schema.org markup<\/h2>\n

Schema.org<\/a><\/strong> is an initiative launched in 2011 by the world\u2019s largest\u00a0search engines (Bing, Google, and Yahoo!) to implement a shared vocabulary and adopt standard formats to structure data on web pages.<\/p><\/blockquote>\n

\"What<\/p>\n

Schema.org markup helps machines understand your content, without fail or ambiguity.\u00a0<\/strong><\/p>\n

Let’s explore how to use the Schema markup, the benefits of using it and how it can be implemented on your WordPress website.<\/p>\n

How to add Schema.org markup to WordPress<\/h3>\n

To use schema markup on your pages, you can either use a tool like WordLift or do it manually.
\nWordLift plugin enables you to add Schema markup on WordPress without writing a single line of code<\/strong>. Once you configured the plugin, a new menu will appear on the right side of your article in the WordPress editor: it will allow you to annotate your content and, by doing so, to create an internal vocabulary to your website or blog.<\/p>\n

\"Adding<\/p>\n

WordLift uses JSON-LD to inject schema.org markup in your web pages. Click here<\/a><\/strong> to see the magic: it’s a gif which shows you the data representation of this article with JSON-LD<\/a>!<\/p>\n

Imagine you have published an event on your website: once you completed creating your specific content, the final step will be to add a normal meta description, which will appear on the search page as plain text. But, by adding Schema markup to the page, you can really help your content stand out by transforming it into a rich snippet and therefore getting a lot more clicks<\/strong> ?<\/p>\n

There are several types of schema you can use to mark your content, and by using the\u00a0event schema markup is possible to show dates, locations and any other detail related to a specific event to help people easily get access to all the information they might need:<\/p>\n

\"Event<\/p>\n

Once the purpose of adding structured data is clear\u00a0 \u2013 that is to provide accurate information about what your content’s website is about, you could also see that\u00a0adding Schema markup to your site really is a highly-customizable process.<\/span><\/p>\n

How to increase your traffic with semantic markup<\/h2>\n

While crawling the web looking for some specific content to be served to users, search engines will unquestionably identify the context your articles belong to. Nowadays this is the most effective and affordable way to distribute your content and made it “findable” to those who are looking for it through Search Engines.<\/p>\n

\"Salzburgerland<\/p>\n

The example above shows the results of a long-tail\u00a0search about the upcoming Salzburgerland Party Meeting\u00a0event.\u00a0As you can see, the first result is a rich snippet<\/strong> with 2\u00a0links<\/strong> and allows you to skip directly to the next events. All that is made possible by the markup, which helps\u00a0search engines detect the structured data<\/a> matching the user’s answer inside the whole website. It’s been proven that rich snippets increase the Click Trough Rate<\/strong><\/a>: so, more qualified traffic for you, here!<\/p>\n

\"Intelligent
Salzburgland.com uses WordLift to structure its content.<\/em><\/figcaption><\/figure>\n

Moreover, you can explore new ways to disseminate\u00a0your content based on chatbots, which can serve your just-baked articles to your readers depending on their interests.<\/p>\n

In the image on the right side, you can see how Intelligent Agents such as Google Allo can answer your voice search<\/a> questions with appropriate content if they are correctly structured.<\/p>\n

To learn more, read this useful article about\u00a0how to set-up your first chatbot<\/a><\/strong>.<\/p>\n

 <\/p>\n

Assess markup quality with Google’s Structured Data Testing Tool<\/h2>\n

Once you added your schema markup to WordPress, it’s easy to determine that everything was done right, simply by using the Structured Data Testing Tool<\/a> made available by Google. Just enter the URL you need to analyze and let the tool verify your content<\/strong>.<\/p>\n

\"Structured<\/p>\n

Let’s see, as an example, the markup of the SEMANTiCS 2018 Conference on our blog:<\/p>\n

\"Structured<\/p>\n

As we can see, everything worked just fine, there’s only 1 warning about the field Offer<\/em> that in this case has no value added.<\/p>\n

The first rule while adding schema markup is to be clear<\/strong>. Google will know!\u00a0Also, remember that adding schema\u00a0markup to your page might as well not guarantee any result at first. But it\u2019s always recommended to do it because it can definitely give you the best chance for success in SERPs, and help increase your CTR<\/strong><\/span>.<\/p>\n

Automating structured data markup with WordLift<\/h2>\n

While developing\u00a0WordLift plugin, we focused on making more accurate than ever our schema.org markup.<\/p>\n

Now we can say – without fear of contradiction\u00a0– that our Plugin offers you one of the most extended sets of markup to structure data on a WordPress<\/a> website<\/strong>…\u00a0without writing a single line of code!<\/p><\/blockquote>\n

Since our 3.10 release, WordLift made a lot of improvements and, as the\u00a0SEO specialist\u00a0Jarno Van Driel<\/strong>\u00a0also said (by the way, thanks a lot for your support, Jarno!) our blue plugin generates\u00a0beautiful 5-star – schema.org powered – linked data graphs<\/strong><\/a>.<\/p>\n

Here is a list of improvements on the markup that SEO specialists are going to appreciate:<\/p>\n

    \n
  1. ARTICLE<\/strong>: we’ve added the markup schema.org:Article\u00a0for each article\/blog post, publishing it with the property Main Entity of Page<\/strong>. Simply put: we say to Google and to the other search engines that this web page is an article. To know more about this property, read this how-to<\/a><\/strong> by Jarno Van Driel.<\/li>\n
  2. PUBLISHER<\/strong>: we also communicate the publisher’s information related to each article as structured data. The publisher can be an individual with his\/her proper\u00a0name or an organization with a brand name and a logo.<\/li>\n
  3. ID<\/strong>: with WordLift we also made available the Publisher ID.\u00a0What is an ID, and why it is so important? For each entity, article, and publisher, we generate a permanent ID: a\u00a0unique identifier which is\u00a0fundamental in the context of 5 stars\u00a0Linked Data<\/a>\u00a0because it allows the connections between data on the web. Each entity, article, and publisher can be connected to other data, hosted – for example – in WikiData, with the “same as” property and each of them can also be decoded with a\u00a0JSON-LD data representation.<\/li>\n
  4. RELATED ENTITIES<\/strong>: we used the meta tag “mentions” to say which entities are mentioned.\u00a0In this way, you’ll have a hierarchy or entities where the main one defines the article itself and the other ones are recognized as mentioned on it.<\/li>\n<\/ol>\n

     <\/p>\n

    To play around with JSON-LD markup that WordLift created for this article head straight to the JSON-LD Playground<\/a><\/strong>.<\/p>\n\n

     <\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    If you are a web content writer, there is no need to remind you all the struggle you have to face to distribute\u00a0your content. Maybe you spend hours – or even days! – of hard work writing awesome content, but once your article is done, you know that your job has just begun. Now it’s … Continued<\/a><\/p>\n","protected":false},"author":70,"featured_media":8496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[35,8,3],"tags":[],"wl_entity_type":[30],"coauthors":[],"class_list":["post-2854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linked-data","category-seo","category-wordlift","wl_entity_type-article"],"acf":[],"yoast_head":"\nHow to add schema markup to WordPress to get the traffic you deserve | WordLift<\/title>\n<meta name=\"description\" content=\"Want to know how to add schema markup to WordPress? 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