{"id":28273,"date":"2024-11-20T13:30:41","date_gmt":"2024-11-20T12:30:41","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=28273"},"modified":"2024-11-20T17:34:46","modified_gmt":"2024-11-20T16:34:46","slug":"how-berebel-grow-brand-visibility-with-wordlift","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/how-berebel-grow-brand-visibility-with-wordlift\/","title":{"rendered":"How BeRebel Achieved +147% More Traffic and Greater Brand Visibility with WordLift"},"content":{"rendered":"
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\n\n Summary\n <\/div>\n\n
\n Collaborating with WordLift, BeRebel gained Bing Knowledge Panel and achieved notable results with a +147% increase in non-branded traffic, reaching a broader audience, raising brand awareness, and driving more potential customers to the site, ultimately leading to higher sales and business growth. This partnership significantly improved BeRebel's online presence and established them as a key player in the Italian insurance market, now recognized as part of Unipol.\n <\/div>\n<\/div>\n\n\n\n

Introduction<\/h2>\n\n\n\n

BeRebel<\/a><\/strong>, a forward-thinking corporate startup born within the Unipol Group, emerged with a bold vision to redefine car insurance through a pay-per-kilometer model. Aiming to serve infrequent drivers who typically travel around 10,000 km per year, BeRebel focused on delivering a digital-first, flexible, and cost-effective insurance solution.<\/strong> 
To bring this innovative concept to life, the company faced the challenge of building a strong online presence and effectively communicating its value proposition to a niche audience.<\/strong><\/p>\n\n\n\n

Results<\/h2>\n\n\n\n
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\u201cIn contemporary marketing, I recognize three essential pillars for success: adapting to change, building value-driven brands, and consistently aligning with business objectives. Through our partnership with Wordlift, we have effectively achieved all three. Wordlift has enabled us to leverage AI to enhance our AI<\/a>-driven strategies, optimize BeRebel\u2019s indexing, create valuable content<\/a>, and drive traffic to our touchpoints. This collaboration has been instrumental in enhancing our brand value and ensuring our business goals remain at the forefront of our strategy\u201d.<\/em><\/p>\n\n\n\n

Giovanni Carparelli – Head of Marketing at BeRebel<\/em><\/strong><\/p>\n<\/div><\/div>\n\n\n

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The collaboration with WordLift proved transformative for BeRebel’s online presence, showcasing how data enrichment and content optimization can significantly enhance a website\u2019s performance<\/strong>. Key outcomes of this partnership include:<\/p>\n\n\n\n

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  1. Increased visibility<\/strong>: Following the implementation of WordLift\u2019s solutions, BeRebel recorded an impressive +147% increase in non-branded traffic. <\/strong>This substantial increase reflects a surge in visitors discovering BeRebel through generic, industry-related searches rather than direct brand queries, showcasing a broader reach and improved visibility across key customer touchpoints<\/a>.<\/strong>
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  2. Recognition in the Bing Knowledge Panel<\/strong>: The appearance of BeRebel in Bing’s Knowledge Panel signaled the effectiveness of the optimizations. While this is an encouraging step, similar recognition from Google is anticipated as its systems update over time.
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  3. Association with Unipol’s Authority<\/strong>: Due to the structured data enhancements, Google and other search engines (including AI-driven ones) now recognize BeRebel as part of the Unipol group. This connection has allowed BeRebel to leverage its parent company\u2019s authority in the insurance sector<\/strong>, further amplifying its online visibility.<\/li>\n<\/ol>\n\n\n\n

    Our strategy began with a comprehensive analysis of strategic keywords, <\/strong>customer search intent, and the customer journey<\/a>. By focusing on the term \u2018monthly motor insurance,\u2019 we align our efforts to maximize relevance and engagement. This approach delivered outstanding results, including:<\/p>\n\n\n\n