{"id":26084,"date":"2022-12-21T11:05:39","date_gmt":"2022-12-21T10:05:39","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=26084"},"modified":"2023-12-22T10:35:22","modified_gmt":"2023-12-22T09:35:22","slug":"top-5-seo-trends-2023","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/top-5-seo-trends-2023\/","title":{"rendered":"Top 5 SEO Trends 2023 that you should know!"},"content":{"rendered":"\n

2023 is the year of the Generative Web\u00a0<\/strong>(or Text-to-X if you like). The most significant shift in how we create, find, and consume content online. AI-generated content will be indistinguishable from human-generated content and has demonstrated in 2022 the potential to revolutionise journalism, SEO<\/a>, and content marketing.\u00a0\u00a0<\/p>\n\n\n\n

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\u201cI don\u2019t know what\u2019s going on. I don\u2019t understand anything except the rules for symbol manipulation. Now in this case I want to say that the robot has no intentional states at all; it is simply moving about as a result of its electrical wiring and its program. And furthermore, by instantiating the program I have no intentional states of the relevant type. All I do is follow formal instructions about manipulating formal symbols.\u201d<\/p>\nJohn R. Searle \u2013 (1980) Minds, brains, and programs.<\/cite><\/blockquote>\n\n\n\n

We founded WordLift with the belief that websites would eventually be transformed into datasets, and that AI would assist us in navigating the vast global information ecosystem. Our goal is to continue making data<\/a> accessible and easy to use for everyone<\/strong>, while empowering successful AI projects. <\/p>\n\n\n\n

SEO has changed forever as queries that would traditionally go to Google, are being intercepted by ChatGPT. This is happening at the speed of 1 million prompts per day.<\/p>\n\n\n\n

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\u201cLLMO<\/a>, or large language model<\/a> optimization, is a term we coined to refer to ensuring your business information is mentioned within a large language model (LLM). One effective technique for this is in-context learning.\u201d<\/p>\nHan Xiao and Alex C-G \u2013 Jina AI<\/cite><\/blockquote>\n\n\n\n

More than ever, optimization techniques to increase demand for products and services are critical for businesses.\u00a0SEO continues to evolve<\/strong>\u00a0to accommodate the changing nature of search and the increasing use of\u00a0Conversational AI<\/a>. In our industry, we have long optimized for AI-specific ranking factors, such as a website\u2019s ability to provide a clear and coherent response to a given search query, or the use of\u00a0structured data\u00a0to make it easier for Google to understand and interpret a website\u2019s content, or even how to get into Google\u2019s\u00a0Knowledge Graph. That was just the beginning. In 2023, things are changing at an unprecedented pace as generative technology delivers a new result for every new user, a new result for every problem, and at web scale. The game has begun and here are my predictions.<\/p>\n\n\n\n

In a nutshell:<\/strong><\/p>\n\n\n\n

Automation and augmentation remain closely intertwined, and the ability to experiment with new optimization techniques such as in-context learning, instructions-based prompts, and other emerging behaviours of foundational models remains anchored to an extensible data fabric and brand authority.<\/p>\n\n\n\n

We build Knowledge Graphs<\/a> to structure data<\/strong>, making it more flexible and easier for brands to interact with Generative Tech.<\/p>\n\n\n\n

WORKING RESPONSIBLY WITH AI SYSTEMS IS NOT AN OPTION: IT IS AN IMPERATIVE.<\/strong><\/p>\n\n\n\n

\"working<\/figure>\n\n\n\n
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Gary Marcus\u00a0at EMNLP 2022 reminding us how LLMs are prone to factually incorrect information (a.k.a. \u201cfluent bullshit\u201d) \u2013 IF WE DO AI WE NEED TO THINK ABOUT ETHICS<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

As in previous years, I\u2019d like to thank the amazing colleagues I work with, as well as our great clients and investors. These annual SEO trends are not only my predictions, but also the trends WordLift will focus on to ensure the success of our clients and the continued development of our platform.<\/p>\n\n\n\n

What Are The Top Trends For SEO In 2023?<\/h2>\n\n\n\n

Here are the\u00a0top 5 trends you need to watch in 2023:<\/strong><\/p>\n\n\n\n

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  1. Generative Content<\/li>\n\n\n\n
  2. E-E-A-T and Structured Data<\/li>\n\n\n\n
  3. Multimodal eCommerce<\/li>\n\n\n\n
  4. Intent is king<\/li>\n\n\n\n
  5. Recession mode: game on<\/li>\n<\/ol>\n\n\n\n

    1. Generative Content<\/h3>\n\n\n\n

    Generative tech has made significant strides in 2022, with advances in deep learning and natural language processing leading to the development of sophisticated AI systems that we have been able to use on a wide range of SEO tasks.<\/p>\n\n\n\n

    The current state-of-the-art in many deep learning domains typically relies on three key components:<\/p>\n\n\n\n