The most successful local companies use this tactic to dominate the SERP for their service areas. <\/p>\n\n\n\n
But like global SEO, local SEO comes with a lot of competition. Everyone\u2019s vying for a few coveted spots in the organic search results and local pack. The difference maker is, of course, content<\/a>. <\/strong><\/p>\n\n\n\n But just knowing that you need content isn\u2019t the same as understanding what kind of content will boost your local SEO efforts. <\/em><\/p>\n\n\n\n Check out our latest<\/strong> case study on local SEO<\/a><\/strong> and learn how SMA Marketing improved a client\u2019s website ranking on Google with WordLift.<\/p>\n\n\n\n Certain types of content are especially helpful for marketers trying to make a splash in their local SERP. In this article, we\u2019ll walk you through five different content types, explaining how and why they can help you improve your local SEO results. <\/p>\n\n\n\n Local SEO<\/a> is search engine optimization explicitly designed to target local or regional results. It\u2019s SEO that contains specific location modifiers aimed at potential customers in a particular area. <\/p>\n\n\n\n Local SEO marketers fight it out for organic results, much like anyone would in standard SEO. But they\u2019re also vying for spots in the local pack<\/strong>. This listing appears before organic results, giving potential customers an idea of what relevant services are closest to them through Google Maps. <\/strong><\/p>\n\n\n\n (Image Source<\/a>)<\/em><\/p>\n\n\n\n To appear in these results, companies must optimize their digital assets (website, blog posts, social media, etc.) for local SEO specifically.<\/p>\n\n\n\n When focusing on local SEO, it’s really important to diversify the content you produce. From blog posts about local events to case studies showcasing local businesses, variety is key. <\/em><\/p>\n\n\n\n For example, health and wellness content can resonate deeply with local audiences. Take a look at companies like Form Health<\/a>, which offers specialized health programs. <\/p>\n\n\n\n By creating content around such localized services or products, not only do you provide valuable information, but you also bolster your local SEO content strategy. Even though Form targets a national audience, they also implement a local SEO strategy for their specific service areas.<\/p>\n\n\n\n (Image Source<\/a>)<\/em><\/p>\n\n\n\n Smaller local health clubs or personal training businesses won\u2019t benefit from ranking nationally because their clientele only comes from the local area. That\u2019s why focusing on a local SEO content strategy <\/strong>with a concentration on the local pack makes sense for them. <\/p>\n\n\n\n It all boils down to the size of your company and the audience you serve. Once you\u2019ve identified your local audience and segmented them accordingly, it\u2019s time to start creating the right content. <\/p>\n\n\n\n A local SEO content strategy needs a strong \u2026 you called it \u2026 local focus<\/strong>. <\/em><\/p>\n\n\n\n You can achieve this by:<\/p>\n\n\n\n Of course, certain types of content work better than others for local SEO. <\/p>\n\n\n\n Here are five content types that can be a local SEO marketer\u2019s best friend.<\/p>\n\n\n\n Your local business blog content<\/a> can have a tremendous impact on local SEO. <\/p>\n\n\n\n That\u2019s why it\u2019s pivotal to focus your content on local topics and weave in keywords specific to your service area. This can improve your chances of appearing before the eyes of your target audience in the proper market.<\/em><\/p>\n\n\n\n Of course, local SEO isn\u2019t as simple as something like Google Ads, where you design an ad and then target it to a specific area with the click of a button. <\/p>\n\n\n\n For local SEO to work, you\u2019ll need to add location modifier keywords to your content.<\/strong><\/p>\n\n\n\n Here\u2019s a quick example of a blog post that cites \u201cFlorida,\u201d \u201cOrlando,\u201d and other location modifiers: <\/p>\n\n\n\n (Image Source<\/a>)<\/em><\/p>\n\n\n\n Businesses like florists that offer same-day flower delivery<\/a> can also use local SEO modifiers to attract customers searching for immediate delivery options. In fact, the flower business in the US is booming, with an annual revenue of over $49.02 billion<\/a>.<\/p>\n\n\n\n For instance, if you\u2019re a florist in Lubbock, Texas, you could benefit by optimizing your blog posts with area-specific keywords, like “Lubbock florist<\/a>.” Blog titles like \u201cFlowers that flourish in the Lubbock climate\u201d would be especially useful for this campaign. <\/p>\n\n\n\n This location-focused title ensures that people in your service area who are passionate about flowers will find your content. <\/p>\n\n\n\n Meanwhile, a florist in Norfolk, Virginia would want to include location phrases, such as “Virginia Beach flower delivery<\/a>” in their content. It could also release a blog before Valentine\u2019s Day on the best flowers to buy for a partner, spouse, fiance, or loved one in Virginia Beach. <\/p>\n\n\n\n FAQ sections<\/a><\/strong> are also great spots to include local keywords:<\/p>\n\n\n\n (Image Source<\/a>)<\/em><\/p>\n\n\n\n Another type of content you can create on your blog to help local SEO is resource guides. <\/strong><\/p>\n\n\n\n Pairing helpful resources for your target audience with targeted keywords can help boost your local SEO efforts. <\/p>\n\n\n\n For example, a divorce attorney in Scottsdale faces a great local SEO opportunity. They could create a robust and informative Scottsdale divorce mediation guide<\/a>, child custody guide, spousal maintenance guide, and other relevant resources.<\/p>\n\n\n\n (Image Source<\/a>)<\/em><\/p>\n\n\n\n The attorney could also add a list of other cities or states<\/strong> they practice in at the end of their blog or website to reach more people in their service area. <\/p>\n\n\n\n (Image Source<\/a>)<\/em><\/p>\n\n\n\n While this isn\u2019t content on your website, your Google Business Profile<\/strong> (formerly your Google My Business page) is vital for success in local SEO. <\/strong><\/p>\n\n\n\n This page is something every business is entitled to. Much like a lot of your SEO strategy, it can be even more effective when properly implemented. <\/p>\n\n\n\n (Screenshot by Ioana)<\/em><\/p>\n\n\n\n There are a few steps you can take to guarantee that your Google Business Profile succeeds. <\/p>\n\n\n\n The first thing you need to do is claim your Google Business Profile page. <\/strong>Then it\u2019s time to enter your business information. Just make sure that this data is accurate and consistent across all platforms so you can boost your chances of ranking in the local pack. <\/p>\n\n\n\n Write up a description and include some local keywords. This can really drive home to Google that you\u2019re an authority and a presence in your industry and local market. <\/p>\n\n\n\n Once that\u2019s done, add high-quality images of your business to the page to properly illustrate who you are and what you do. <\/p>\n\n\n\n Finally, you can improve your Local SEO through user-generated content on a Google Business Profile page. Specifically, you need to generate user reviews. <\/p>\n\n\n\n Ask satisfied customers to leave you Google Reviews, but never incentivize them.<\/em> Offering something like a coupon for a positive review violates Google\u2019s Terms of Service and can get you de-listed. <\/p>\n\n\n\n List your business in as many local business directories in your service area as possible. This could be something as simple as a website directory for your local chamber of commerce. <\/p>\n\n\n\n Sometimes, business listings include a write-up description, and sometimes they don\u2019t. But that\u2019s not the most important part of this simple content type.<\/em> What\u2019s vital here is your business NAP and hours of operation. Not only does the NAP need to be listed in every directory you appear in, but it needs to be consistent. <\/p>\n\n\n\n Inconsistencies across directories can cast doubt on your legitimacy, and your local SEO score can suffer. That\u2019s why keeping track of which directories you\u2019re in is essential. If your phone number or physical location changes over the years, update every directory to maintain consistency. <\/strong><\/p>\n\n\n\n Landing pages are crucial resources in marketing campaigns. The ads you run on platforms like Google Ads or Facebook should direct users to landing pages specific to the promotion.<\/p>\n\n\n\n Our advice? Your location-specific landing pages should naturally take users from a level of curiosity (generated by your ad) to a genuine interest in your solution by showing what you offer and why they should choose it. For example, you can create brochures<\/a> with useful information that users can download from your website. Creating content in formats easy for your target audience to access and use is essential.<\/p>\n\n\n\nWhat Is Local SEO?<\/h2>\n\n\n\n
![\"\"](\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2023\/10\/local-pack-google-results.jpg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2023\/10\/local-content-for-health-form.jpg\")
<\/figure>\n\n\n\n5 Types Of Content That Are Great For Local SEO<\/h2>\n\n\n\n
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1. Blogs <\/h3>\n\n\n\n
![\"\"](\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2023\/10\/local-seo-content-strategy-blog.jpg\")
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<\/figure>\n\n\n\n2. Google Business Profile Page<\/h3>\n\n\n\n
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<\/figure>\n\n\n\n3. Local Directories<\/h3>\n\n\n\n
4. Location-Specific Landing Pages<\/h3>\n\n\n\n
But remember, local SEO needs content like text, images, graphics, and videos. Include these in your landing page as a value-add for your users. Providing an extra source of helpful information can nudge them towards a conversion decision and also help boost your authority. <\/p>\n\n\n\n
![\"\"](\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2023\/10\/local-seo-content-strategy-landing-page.jpg\")
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