{"id":22850,"date":"2022-09-02T16:15:43","date_gmt":"2022-09-02T14:15:43","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=22850"},"modified":"2023-08-04T12:02:30","modified_gmt":"2023-08-04T10:02:30","slug":"how-to-build-a-conversational-ai","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/how-to-build-a-conversational-ai\/","title":{"rendered":"Want a Successful Conversational AI? Incorporate SEO from the Start\ud83e\udd13"},"content":{"rendered":"\n

Table of contents: <\/strong><\/p>\n\n\n\n

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  1. The future of Search<\/a><\/li>\n\n\n\n
  2. Conversational AI and SEO<\/a>: concrete steps<\/a><\/li>\n\n\n\n
  3. A real use case: From Google search to WordLift\u2019s AI powered chatbot<\/a><\/a><\/li>\n\n\n\n
  4. Takeaways<\/a><\/li>\n<\/ol>\n\n\n\n

    Conversational AI<\/a> has been part of the enterprise landscape since 2016, but it has entered the scene in pandemic times. It has supported customer service and provided content suggestions to help businesses and people through difficult times.<\/p>\n\n\n\n

    In this scenario, it has become increasingly necessary for enterprises to invest in developing conversational AI<\/strong> to cope with changing user behavior. Conversational AI is therefore among the top 5 categories in AI software spending<\/a> and its evolution from simple rule-based bots to intuitive chatbots that can accurately mimic human responses by providing assistance to customers and company employees. <\/p>\n\n\n\n

    So the evolution of user behavior has also led to a change in how search engines work. Google search is increasingly becoming a dialog<\/strong>. The advancement of conversational search inevitably affects SEO<\/strong><\/a>. In this article, I’ll show you how you can build a Conversational AI by using SEO <\/strong>to provide users with an optimal experience that increases the number of visits and the time users spend on your site.<\/p>\n\n\n\n

    The Future Of Search<\/h2>\n\n\n\n
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    Search could be reimagined as a two-way conversation with question answering systems synthesizing and answering users\u2019 questions much as a human expert.<\/p>\nMetzler, Donald, et al. “Rethinking search: making domain experts out of dilettantes.” ACM SIGIR Forum. Vol. 55. No. 1. New York, NY, USA: ACM, 2021.<\/cite><\/blockquote>\n\n\n\n

    Today, when you do a Google search, you get results appearing in different Google rankings and features: SERP, top stories, People Also Ask, Google Knowledge Panel, etc.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Thanks to conversational AI, search will take the form of a dialog between the user and the search engine<\/strong>, which is not only able to answer a query, but also to anticipate the user’s wishes. <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    If you own a website or are an SEO, then you need to be able to fit into this workflow.
    In “traditional” search, SEO was required to:<\/p>\n\n\n\n