{"id":21074,"date":"2022-03-09T17:43:00","date_gmt":"2022-03-09T16:43:00","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=21074"},"modified":"2022-08-19T15:16:02","modified_gmt":"2022-08-19T13:16:02","slug":"semantic-analytics-with-wordlift","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/semantic-analytics-with-wordlift\/","title":{"rendered":"How To Get Semantic Analytics With WordLift"},"content":{"rendered":"\r\n<p>In this article, we will help you create a Web Analytics Dashboard using Google Data Studio, traffic data from <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/google-analytics\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/google_analytics;http:\/\/rdf.freebase.com\/ns\/m.08w9_f;http:\/\/yago-knowledge.org\/resource\/Google_Analytics;http:\/\/dbpedia.org\/resource\/Google_Analytics\" >Google Analytics<\/a>, and WordLift.<\/p>\r\n\r\n\r\n\r\n<p>We constantly work for content-rich websites where sometimes hundreds of new articles are published daily. Analyzing traffic trends on these large properties and creating actionable reports is still time-consuming and inefficient. This is also very true for businesses investing in content marketing that need to dissect their traffic and evaluate their marketing efforts against concrete business goals (i.e., increasing subscriptions, improving e-commerce sales, and so on).<\/p>\r\n\r\n\r\n\r\n<p>As a result of this experience, I am happy to share <strong>a Google Data Studio report<\/strong> that you can copy and personalize for your own needs.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"120\" height=\"111\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2019\/04\/google-data-studio.png\" alt=\"google-data-studio\" class=\"wp-image-10745 size-full\" \/><\/figure><div class=\"wp-block-media-text__content\">\r\n<p class=\"has-large-font-size\">Jump directly to the dashboard for Google Data Studio: <a href=\"https:\/\/datastudio.google.com\/reporting\/1_Hu7hcfMhzE5EXDrZi3RTInZQcUjkiWt\/page\/sD3f?s=l_0Vbo5t_bs\">Semantic Analytics by WordLift<\/a><\/p>\r\n<\/div><\/div>\r\n\r\n\r\n\r\n<p><\/p>\r\n\r\n\r\n\r\n<p>Data is meant to help transform organizations by providing them with answers to pressing business questions and uncovering previously unseen trends. This is particularly true when <strong>your most significant asset is the content that you produce<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>With the ongoing growth of digitized data and the explosion of web metrics, organizations usually face two challenges:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li><strong>Finding what is genuinely relevant<\/strong> to untap a new business opportunity is.<\/li><li><strong>Make it simpler for the business user<\/strong> to prepare and share the data without being a data scientist.<\/li><\/ul>\r\n\r\n\r\n\r\n<p><a class=\"wl-entity-page-link\" title=\"the semantic web\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/semantic-web\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/semantic_web;http:\/\/rdf.freebase.com\/ns\/m.076k0;http:\/\/yago-knowledge.org\/resource\/Semantic_Web;http:\/\/dbpedia.org\/resource\/Semantic_Web;http:\/\/no.dbpedia.org\/resource\/Semantisk_web;http:\/\/de.dbpedia.org\/resource\/Semantic_Web;http:\/\/fi.dbpedia.org\/resource\/Semanttinen_Web;http:\/\/ru.dbpedia.org\/resource\/\u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f_\u043f\u0430\u0443\u0442\u0438\u043d\u0430;http:\/\/pt.dbpedia.org\/resource\/Web_sem\u00e2ntica;http:\/\/bg.dbpedia.org\/resource\/\u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u043d\u0430_\u043c\u0440\u0435\u0436\u0430;http:\/\/lt.dbpedia.org\/resource\/Semantinis_tinklas;http:\/\/lv.dbpedia.org\/resource\/Semantiskais_t\u012bmeklis;http:\/\/fr.dbpedia.org\/resource\/Web_s\u00e9mantique;http:\/\/hu.dbpedia.org\/resource\/Szemantikus_web;http:\/\/uk.dbpedia.org\/resource\/\u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u043d\u0430_\u043f\u0430\u0432\u0443\u0442\u0438\u043d\u0430;http:\/\/id.dbpedia.org\/resource\/Web_semantik;http:\/\/ca.dbpedia.org\/resource\/Web_sem\u00e0ntic;http:\/\/sr.dbpedia.org\/resource\/\u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u043a\u0438_\u0432\u0435\u0431;http:\/\/sv.dbpedia.org\/resource\/Semantiska_webben;http:\/\/en.dbpedia.org\/resource\/Semantic_Web;http:\/\/is.dbpedia.org\/resource\/Merkingarvefur;http:\/\/it.dbpedia.org\/resource\/Web_semantico;http:\/\/es.dbpedia.org\/resource\/Web_sem\u00e1ntica;http:\/\/cs.dbpedia.org\/resource\/S\u00e9mantick\u00fd_web;http:\/\/pl.dbpedia.org\/resource\/Semantic_Web;http:\/\/da.dbpedia.org\/resource\/Semantisk_web;http:\/\/nl.dbpedia.org\/resource\/Semantisch_web;http:\/\/tr.dbpedia.org\/resource\/Anlamsal_a\u011f\" >Semantic Web<\/a> Analytics is about delivering on these promises, empowering business users, and letting them uncover new insights from analyzing their website&#8217;s traffic.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">How To Activate Semantic Analytics With WordLift<\/h2>\r\n\r\n\r\n\r\n<p>With WordLift, you can create a custom dimension on Google Analytics that allows you to see traffic through the entities you have in your <a class=\"wl-entity-page-link\" title=\"content  is\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/knowledge-graph\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/knowledge_graph;https:\/\/www.wikidata.org\/wiki\/Q33002955\" >Knowledge Graph<\/a>. This enables you to get semantic data about the traffic to your website without the need for an external dashboard, but directly in Google Analytics.<\/p>\r\n\r\n\r\n\r\n<p>Entities annotated on web pages can also be sent to Google Analytics by enabling the feature in the WordLift settings panel with one click.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center\"><img decoding=\"async\" width=\"624\" height=\"507\" src=\"https:\/\/lh4.googleusercontent.com\/m3n8ICbHDZp5gSwTrTBmXEp3uv3xIFThjRw5Z_xRvT4CxQ8Ki-ZbwvQaxIGIJoQJQC9vsI57HQtclo94-l0VCU3zDF0s1x5BpXUzUK3jyiLupBMp1coaqEtRmiwJmVXZOZEKhEoC\"><\/p>\r\n\r\n\r\n\r\n<p>You can also define the dimensions in Google Analytics to store entity data, and this is particularly useful if you are already using <a href=\"https:\/\/support.google.com\/analytics\/answer\/2709828?hl=en#zippy=%2Cin-this-article\">custom dimensions<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>As soon as the data starts flowing, you will see a new category under <em>Behaviour &gt; Events<\/em> in your Google Analytics.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"57\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/semantic-analytics-1080x60-1-1024x57.png\" alt=\"\" class=\"wp-image-21076\" srcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/semantic-analytics-1080x60-1-1024x57.png 1024w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/semantic-analytics-1080x60-1-300x17.png 300w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/semantic-analytics-1080x60-1-768x43.png 768w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/semantic-analytics-1080x60-1-150x8.png 150w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/semantic-analytics-1080x60-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><strong>WordLift will trigger an event labeled with the entity&#8217;s title<\/strong>, every time a page containing an annotation with that entity is open.<\/p>\r\n\r\n\r\n\r\n<p>Using these new events, we can look at <strong>how content is consumed in URLs, site categories, and entities<\/strong>. Moreover, we can investigate <strong>how articles are connected with entities and how entities are connected with articles.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center\"><img decoding=\"async\" width=\"624\" height=\"287\" src=\"https:\/\/lh6.googleusercontent.com\/XrHPSfK3vrtOihiaybQh9cFupPgeubvdjpqQFyR8hWQsPicvp_x9CHmxu2Aj4_eU4h0yajRteH0WxMPTifY_dbc83n5nISjwt-H62dRTQzeCbdvAGysQaa38O0VfvEyUbAUDlJaM\"><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">How Semantic Analytics Can Impact Your Business<\/h2>\r\n\r\n\r\n\r\n<p>Making sense of data for a business user means unlocking its power with interactive dashboards and beautiful reports. To inspire our customers, <strong>we built a dashboard using Google Data Studio<\/strong> &#8211; a free tool that helps you create comprehensive reports using data from multiple sources.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\r\n<iframe title=\"Semantic Analytics Dashboard - Google Data Studio\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_mr5mXBV028?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\r\n<\/div><\/figure>\r\n\r\n\r\n\r\n<p>Using this dashboard, we can immediately see the concepts driving the traffic for each section of the website, what articles are associated with these concepts, and where the traffic is coming from.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"678\" height=\"430\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/Schermata-2022-03-31-alle-14.57.57.png\" alt=\"\" class=\"wp-image-21079\" srcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/Schermata-2022-03-31-alle-14.57.57.png 678w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/Schermata-2022-03-31-alle-14.57.57-300x190.png 300w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/Schermata-2022-03-31-alle-14.57.57-150x95.png 150w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><figcaption><em>An overview of the entities that drive the traffic on our website.<\/em><\/figcaption><\/figure>\r\n\r\n\r\n\r\n<p>We can also see the entities associated with a given article.&nbsp;<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"699\" height=\"442\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/Schermata-2022-03-31-alle-14.58.09.png\" alt=\"\" class=\"wp-image-21080\" srcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/Schermata-2022-03-31-alle-14.58.09.png 699w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/Schermata-2022-03-31-alle-14.58.09-300x190.png 300w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/Schermata-2022-03-31-alle-14.58.09-150x95.png 150w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><figcaption><em>Entities associated with an article about structured data.<\/em><\/figcaption><\/figure>\r\n\r\n\r\n\r\n<p>This helps publishers and business owners <strong>analyze the value behind a given topic<\/strong>. It can be <strong>precious to analyze the behaviors and interests of a specific user group<\/strong>. For example, on travel websites, we can immediately see the most relevant topics for, let&#8217;s say, Italian-speaking and German-speaking travelers.<\/p>\r\n\r\n\r\n\r\n<p>WordLift&#8217;s clients in the news and media sector also use this data to <strong>build new relationships with advertisers and affiliated businesses<\/strong>. They can finally bring in meetings the exact volumes they have for \u2013 let&#8217;s say \u2013 content that mentions a specific product or a category of products. This helps them calculate in advance how they can monetize this traffic.<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Are you ready to make sense of your Google Analytics data? <a href=\"https:\/\/wordlift.io\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a> and let\u2019s get started!<\/p><\/blockquote>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Here is the recipe for a Semantic Web Analytics dashboard in Google Data Studio<\/h2>\r\n\r\n\r\n\r\n<p>With unlimited, free reports, it&#8217;s time to start playing immediately with Data Studio and entity data and see if and how it meets your organization&#8217;s needs.<\/p>\r\n\r\n\r\n\r\n<p>To help with that, you can use <a href=\"https:\/\/datastudio.google.com\/reporting\/1_Hu7hcfMhzE5EXDrZi3RTInZQcUjkiWt\/page\/sD3f\" target=\"_blank\" rel=\"noreferrer noopener\">the report<\/a> I have just created as a starting point. Create your interactive report and share it with colleagues and partners (even if they don&#8217;t have direct access to your Google Analytics).<\/p>\r\n\r\n\r\n\r\n<p>Simply take <a href=\"https:\/\/datastudio.google.com\/reporting\/1_Hu7hcfMhzE5EXDrZi3RTInZQcUjkiWt\/page\/sD3f\" target=\"_blank\" rel=\"noreferrer noopener\">this report<\/a>, <strong>make a copy, and replace with your own data!<\/strong><\/p>\r\n\r\n\r\n<p>[learn_more caption=&#8221;Instructions&#8221; state=&#8221;open&#8221;]<\/p>\n\r\n\r\n\r\n<ol class=\"wp-block-list\"><li>Make a Copy of this file<\/li><\/ol>\r\n\r\n\r\n\r\n<p>Go to the File menu and click to make a copy of the report. If you have never used Data Studio before, click to accept the terms and conditions, and then redo this step.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"2\"><li>Do Not Request Access<\/li><\/ol>\r\n\r\n\r\n\r\n<p>Click \u201cMaybe Later\u201d when Data Studio warns you that data sources are not attached. If you click \u201cResolve\u201d by mistake, do not click to request access \u2013 instead,&nbsp;click \u201cDone\u201d.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"3\"><li>Switch Edit Toggle On<\/li><\/ol>\r\n\r\n\r\n\r\n<p>Make sure the \u201cEdit\u201d toggle is switched on. Click the text link to view the current page settings. The GA Demo Account data will appear as an \u201cUnknown\u201d data source there.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"4\"><li>Create A New Data Source<\/li><\/ol>\r\n\r\n\r\n\r\n<p>If you have not created any data sources yet, you\u2019ll see only sample data under \u201cAvailable Data Sources\u201d \u2013 in that case, scroll down and click \u201cCreate New Data Source\u201d to add your own GA data to the available list.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"5\"><li>Select Your Google Analytics View<\/li><\/ol>\r\n\r\n\r\n\r\n<p>Choose the Google Analytics connector, and authorize access if you aren\u2019t signed in to GA already. Then select your desired GA account, property, and the view from each column.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"6\"><li>Connect to Your GA Data<\/li><\/ol>\r\n\r\n\r\n\r\n<p>Name your data source (at the top left), or let it default to the name of the GA view. Click the blue \u201cConnect\u201d button at the top right.[\/learn_more]<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">WordLift Connector for Google Data Studio<\/h2>\r\n\r\n\r\n\r\n<p><strong>If you don&#8217;t have Google Analytics<\/strong>, don&#8217;t worry. We have developed a connector that allows you to hook your analytics platform into Google Data Studio, take the data and blend it with data from your Knowledge Graph ?\u00a0 Read the <a href=\"https:\/\/wordlift.io\/blog\/en\/wordlift-data-studio-connector\/\">article<\/a>!\u00a0<\/p>\r\n\r\n\r\n\r\n<p><\/p>\r\n\r\n\r\n\r\n<p><\/p>\r\n\r\n\r\n\r\n<p><\/p>\r\n\r\n\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Learn how to get semantic analytics with WordLift and create a dashboard using Google Data Studio and your traffic data.<\/p>\n","protected":false},"author":65,"featured_media":21092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[612],"tags":[],"wl_entity_type":[30],"coauthors":[],"class_list":["post-21074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-semantic-seo","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - 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