{"id":20604,"date":"2022-02-10T14:31:21","date_gmt":"2022-02-10T13:31:21","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=20604"},"modified":"2022-08-31T09:50:21","modified_gmt":"2022-08-31T07:50:21","slug":"linked-data-in-seo","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/linked-data-in-seo\/","title":{"rendered":"How We Got To Linked Data in SEO"},"content":{"rendered":"\n

Knowledge Graphs<\/strong> exist for a long time, yet most of the solutions in the SEO<\/a> market deal marginally with them, probably because it may be difficult to explain them and even more to manage them in the SEO context.<\/p>\n\n\n\n

In this article, I will try to give a bit of background information and clearly explain why you need to build a Knowledge Graph<\/a><\/strong> side-by-side with your Web Site and why they matter SEO.<\/p>\n\n\n\n

What is a Knowledge Graph in SEO?<\/h2>\n\n\n\n

First of all, a short definition of a Knowledge Graph by IBM<\/a>:<\/p>\n\n\n\n

“A knowledge graph<\/a>, also known as a semantic network, represents a network of real-world entities\u2014i.e. objects, events, situations, or concepts\u2014and illustrates the relationship between them.”<\/p>\n\n\n\n

To summarize even further a Knowledge Graph defines real-world concepts such as people, organizations, places, events, etc., and how they relate to each other<\/strong>.<\/p>\n\n\n\n

This is an example of the graph for “Arnold Schwarzenegger”:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In this graph you can see at the center the Person entity representing Arnold Schwarzenegger and its connections for example to the movie The Terminator, this is how Google<\/a> can understand that The Terminator is <\/em>Arnold Schwarzenegger. We can also see the birthplace of Thal located in Austria and so forth.<\/p>\n\n\n\n

Is Google indexing the whole web?<\/h2>\n\n\n\n

This is a visual representation of the Web AD 1996:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

We could count the total number of pages equivalent to roughly 26 million pages.<\/p>\n\n\n\n

This is the Web in 2013, almost 10 years, ago:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

There are more than 30 trillion pages, so many that it’s actually impossible to count them anymore, in fact, Google stopped counting them already in 2008 as they admitted in a public post:<\/p>\n\n\n\n

“We don’t index every one of those trillion pages<\/em><\/strong> — many of them are similar to each other, or represent auto-generated content<\/em>“<\/p>Google, 2008<\/a><\/cite><\/blockquote>\n\n\n\n

If you were under the impression that Google was indexing the whole Web, well now you know, it gave up 15 years ago. <\/p>\n\n\n\n

How to stand out in search results?<\/h2>\n\n\n\n

Let’s take a step further: a year later in 2009, Tim Berners Lee<\/a>, the creator of the Web, gave a speed at TED and he said:<\/p>\n\n\n\n

“They’re much more than […] initial website that we started off with. Now, I want you to put your data on the web. Turns out that there is still huge unlocked potential.<\/strong>“<\/p>Tim Berners-Lee at TED 2009<\/a><\/cite><\/blockquote>\n\n\n\n

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