{"id":1777,"date":"2016-10-20T13:09:28","date_gmt":"2016-10-20T11:09:28","guid":{"rendered":"https:\/\/wordlift.io\/?p=1777"},"modified":"2019-03-28T08:31:25","modified_gmt":"2019-03-28T08:31:25","slug":"8-rules-create-vocabulary-wordpress-website","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/8-rules-create-vocabulary-wordpress-website\/","title":{"rendered":"8 Rules To Create A Vocabulary For Your WordPress Website"},"content":{"rendered":"

In this blog-post we will discuss how the semantic web<\/a> has changed our experience on the internet, both as users and editors, and why building a vocabulary of concepts for your website can be essential for your business and very easy to do, with one single WordPress plug-in: WordLift.<\/span><\/p>\n

Semantic What? What’s In It For Me<\/strong><\/h2>\n

The semantic web can be defined as a <\/span>web of data<\/span><\/i><\/span>. It originates from the transformation of the Web into an environment in which published documents carry a \u201chidden side\u201d<\/strong>, an inner layer of data commonly known as metadata: It was 2009 when the inventor of the web, Tim-Berners Lee<\/a> asked everyone to introduce the semantic information needed to help machine understand information being published.<\/p>\n

The context around each set of metadata is what reveals to search engines the intent of the users. The same word can mean different things to different people or at different times: for example, typing <\/span>french fries<\/span><\/i><\/span> at 8am on a laptop can load different results than if searched at 8 pm from a smartphone. The context gives the hint of a clear intent: in the morning you might just be curious about the word itself, why it is called french<\/span><\/i> etc. whereas in the evening you might want to look for the place that serves the best french fries in your town or order them online. The metadata structure behind both pages allows search engines to match the contextualized users\u2019 intent with the most useful results<\/strong>.<\/span><\/p>\n

The semantic web significantly increased the possibilities offered by the online world, making it easier for software to organize and classify content. Search engines are a perfect example as they leverage metadata to provide results from the most relevant onwards: relevance is now chosen according to the metadata that each page embodies, so you must structure your page correctly if you want to rank on Google<\/a><\/strong><\/span>, with the right information and the perfect connection to other pages\u2019 themes.<\/p>\n

In 2001 Tim-Berners Lee expected the web to become semantic soon; 15 years later we are testifying the change that semantic web is imposing and enjoying the benefits.<\/span>
\nThe content of your website must follow this new concept of an organized web as well; properly organized content provides a better navigation experience, higher search engine rankings and readers\u2019 engagement<\/strong>. But how to do it and how can it be useful to a website\u2019s target audience?<\/span><\/p>\n

Here is where WordLift<\/strong><\/span> comes at hand. WordLift is a plug-in for WordPress<\/a> that helps you create, organize and beautify the content of your websites, blogs and any digital editorial products. The plug<\/a>-in takes you by the hand during the whole process of creating, writing and publishing your content, and the metadata attached to it.<\/p>\n

While you are writing<\/a>, WordLift analyses the terms used and identifies the most meaningful ones based on the context of the post<\/strong>; these key-words are suggested in the form of <\/span>entities<\/span><\/i><\/span>, concepts you should focus on that are crucial for your target audience. For each entity you select, a specific page with text and images is created, so that readers can deepen the matter; the plug-in draws this material from the universal encyclopedia that is the web, more precisely from the wealth of open data available, and structures it in the form of web pages enriched with Schema.org markups, the classification system used by Google and all other search engines in the world. WordLift adds the schema.org<\/a> markup to the page to make it SEO-friendly and readable by computers.<\/p>\n

The sum of all the entity pages you create, forms the vocabulary of your website, already linked to open data vocabularies in the web.<\/span><\/p>\n

The aim of the vocabulary is to organize content for a referring audience<\/strong><\/span> which is composed of personas; to connect each content to the other depending on the context; to optimize it for search engines in order to rank to interested readers, or more precisely, to the target audience of the page.<\/p>\n

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How to Create a Vocabulary<\/strong><\/h2>\n

A good vocabulary should contain 70-80 entities to start with, but where to extract it from? Which entities or keywords should be part of the vocabulary?<\/span><\/p>\n