{"id":16548,"date":"2021-07-26T11:19:34","date_gmt":"2021-07-26T09:19:34","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=16548"},"modified":"2022-03-08T15:38:59","modified_gmt":"2022-03-08T14:38:59","slug":"schema-markup-for-hotels-bb-and-resorts-a-complete-guide","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/schema-markup-for-hotels-bb-and-resorts-a-complete-guide\/","title":{"rendered":"Schema Markup for Hotels, B&B and Resorts – A Complete Guide"},"content":{"rendered":"\r\n

If you work in the travel sector<\/a> and manage a lodging<\/a> business, regardless of its size, you know how important it is to be found by your users. <\/p>\r\n\r\n\r\n\r\n

There are many advantages<\/strong> you can get by investing in your website<\/strong> rather than being present on OTAs, comparators, review aggregators:<\/p>\r\n\r\n\r\n\r\n

– you can receive reservations or be contacted for information directly<\/strong>, without intermediaries and at no additional cost;<\/p>\r\n\r\n\r\n\r\n

– you can present your structure, your services and your offers uniquely<\/strong>, establishing a direct relationship with potential customers;<\/p>\r\n\r\n\r\n\r\n

– you can integrate your website into a broader marketing strategy<\/strong> to promote your resort, hotel or B&B. <\/p>\r\n\r\n\r\n\r\n

Especially in the light of a market that is becoming increasingly broad and varied, having an effective and well-positioned website becomes essential to stand out from the competition. <\/strong><\/p>\r\n\r\n\r\n\r\n

Structured data<\/a> can help you do this, and we will show you how to do it step by step. Using schema<\/a> markup, you can immediately start to speak Google\u2019s language. Not only you will provide users all the information they need to find you and your resort, hotel or B&B, increasing the number of requests and guests<\/strong> who will come to your website and come to your hotel.<\/p>\r\n\r\n\r\n\r\n

  1. Why do lodging businesses need structured data?<\/strong><\/a><\/li>
  2. How can I improve my business with structured data?<\/strong><\/a><\/li>
  3. How do lodging businesses use structured data?<\/a><\/strong><\/li>
  4. What is schema markup for lodging business?<\/strong><\/a><\/li>
  5. How can I start using schema for my lodging businesses? <\/a><\/strong><\/li><\/ol>\r\n\r\n\r\n\r\n

    Why do lodging businesses need structured data? <\/strong><\/h2>\r\n\r\n\r\n\r\n

    Structured data is crucial for your lodging business because it will make it easier for Google and Bing to understand the content of your pages and your website.<\/strong> Google needs to find out what information is contained on a page to display it in the search results. Using structured data, you will advise Google about your resort, hotel or B&B,<\/strong> its services and facilities. This will help with your rankings, and in turn, with your sales.<\/strong><\/p>\r\n\r\n\r\n\r\n

    On top of that, structured data will change the look of your snippet (that is how you appear in Google research)<\/strong>. It will show more specific information<\/strong> to your customer. Furthermore, this will increase the possibility of a customer clicking on your results. More clicks will eventually lead to even higher rankings and even more chances of attracting new customers. <\/strong><\/p>\r\n\r\n\r\n\r\n

    \"\"<\/figure>\r\n\r\n\r\n\r\n

    Why do hotel chains and resorts need structured data?<\/strong><\/h3>\r\n\r\n\r\n\r\n

    A resort schema<\/strong><\/a> is the more relevant structured data to add to your resort website. It allows you to tell Google and other search engines details about your business and show the rich results:<\/strong> rating, review, if there is a restaurant or a bar, if there is a spa or a fitness centre, what type of rooms you have and how much your accommodation costs per night. Studies show that adding rich snippet<\/a> content <\/strong>to your listing can boost click-through rates by 30%<\/a>.<\/strong><\/p>\r\n\r\n\r\n\r\n

    With Rich Results <\/strong><\/p>\r\n\r\n\r\n\r\n

    \"\"\/<\/figure>\r\n\r\n\r\n\r\n

    Without Rich Results<\/strong><\/p>\r\n\r\n\r\n\r\n

    \"\"\/<\/figure>\r\n\r\n\r\n\r\n

    At the same time, it allows you to have a better ranking:<\/strong> your website appears among the first results obtaining more visibility than your competitors. <\/p>\r\n\r\n\r\n\r\n

    In addition, for multiple locations, the LocalBusiness schema markup style helps consumers find your different places of business<\/strong> and other information such as the address, opening hours, contact info, etc. It reinforces the geo-local signals that the website can transmit to Google so that potential guests can find you easily. <\/strong><\/p>\r\n\r\n\r\n\r\n

    LocalBusiness markup schema changes depending on whether you have a dedicated landing page for each location or a single landing page for all.<\/p>\r\n\r\n\r\n\r\n

    Why do hotels need structured data?<\/strong><\/h3>\r\n\r\n\r\n\r\n

    Structured data is beneficial for hotels because it lets the search engine know more about your hotel, rooms, and amenities. <\/p>\r\n\r\n\r\n\r\n

    This is possible, in particular, using markup for local businesses<\/strong><\/a>. To show its effectiveness, we experimented with +500 local businesses improving their existing markup. We could see a positive increase of +5.09% of clicks coming from Google Search in a week. <\/strong><\/p>\r\n\r\n\r\n\r\n

    \"\"\/<\/figure>\r\n\r\n\r\n\r\n

    This proves that you can immediately get results with schema markup<\/strong> and make sure that your site is present at the right time.<\/p>\r\n\r\n\r\n\r\n

    Not only that, implementing structured data allows hotels to be less dependent on OTAs and price comparison platforms.<\/strong> By investing in their website, you do not need the visibility of the big portals to be found by potential customers. <\/strong>Thanks to schema markup, users will easily find the hotel website and all relevant information required for their purchase journey.<\/p>\r\n\r\n\r\n\r\n

    Why do B&B\u2019s need structured data?<\/strong><\/h3>\r\n\r\n\r\n\r\n

    The travel industry<\/a> is one of the most competitive verticals in the search space. Doing SEO for small to medium B&B websites is becoming more challenging day by day.<\/strong><\/p>\r\n\r\n\r\n\r\n

    Using structured data, you do SEO,<\/strong> getting better ranking and appearing on the first pages of Google search results. At the same time, you also free yourself from the intermediation and promotion platforms<\/strong> that you have used to get visibility until now have represented an extra cost for your business.<\/p>\r\n\r\n\r\n\r\n

    Users who land on your website will find clear, complete and well-connected information that will make them trust you and book their stay at your accommodation<\/strong>. This means that thanks to structured data, the number of guests will soon increase<\/strong>, and you will have a successful business.<\/p>\r\n\r\n\r\n\r\n

    In addition, using LocalBusiness schema markup<\/a> style, you can reinforce the geo-local signals that your website transmits to Google<\/strong>, and potential guests can find you easily. <\/p>\r\n\r\n\r\n\r\n\r\n

    How can I improve my business with structured data?<\/strong><\/h2>\r\n\r\n\r\n\r\n

    By using the markup schema, you are already evolving your business. <\/strong>You are optimizing your website, providing more information to your customers and increasing their engagement. <\/p>\r\n\r\n\r\n\r\n

    Moreover, you create data that voice assistants like Siri, Alexa, and Google Assistant<\/a> can use. <\/strong>You are opening up to an entirely new marketing and discovery channel that makes your content accessible to everyone.<\/strong> As a result, you will take a huge step forward, which will have even more positive effects when integrated with a matching promotion and marketing strategy.<\/p>\r\n\r\n\r\n\r\n

    How can I get more guests with schema markup?<\/strong><\/h3>\r\n\r\n\r\n\r\n

    Using schema has multiple advantages: <\/strong>you speak the language of search engines. Because of this, you get a better ranking and a better SEO<\/a> position on search engines. <\/strong>At the same time, you provide users with more detailed information. It makes them quickly understand the characteristics of your resort, hotel or B&B and the services you offer (restaurant, bar, spa, parking, etc.). <\/strong>As a result of your data snippets being displayed in this manner, you\u2019ll likely see more qualified clicks to your page.<\/strong><\/p>\r\n\r\n\r\n\r\n

    Increasing organic traffic to your website and its quality will positively affect your business: a growing number of guests will book your accommodation.<\/strong> Indeed, satisfied with the ease of finding information and content, they can understand if your accommodation is the right one for them and will be more inclined to book a reservation. This will mean an increase in guests and the turnover of your resort, hotel or B&B.<\/strong><\/p>\r\n\r\n\r\n\r\n

    How can I display star ratings and reviews on Google results? <\/strong><\/h3>\r\n\r\n\r\n\r\n

    Have you ever wondered how some websites get the beautiful yellow stars and review count next to their web link in the Google search result? You need structured data. <\/strong><\/p>\r\n\r\n\r\n\r\n

    By using schema markup, you add your ratings to the search results<\/strong> so that potential customers will get a good idea of the quality of your business right on the search engine. In addition, you can collect your reviews<\/strong>, so potential customers can have an idea of what people think about your lodging business and their experience. It will make their decision easier. <\/strong><\/p>\r\n\r\n\r\n\r\n

    \"\"\/<\/figure>\r\n\r\n\r\n\r\n

    How can I get rich snippets for my hotel, B&B or resort?<\/strong><\/h3>\r\n\r\n\r\n\r\n

    An essential aspect for the hotel industry is Rich Snippets<\/strong> that show the user the most significant information and services at a glance and ultimately generate more bookings.<\/strong><\/p>\r\n\r\n\r\n\r\n

    The search engine needs structured data to get Google to extract the most relevant content from your website and show it<\/strong>. You can use the Resort – Hotel – B&B Schema markup for adding structured data regarding your accommodation. In the next section, you will find all the indications of using structured data<\/strong> to show users the most important information and examples.<\/p>\r\n\r\n\r\n\r\n

    So you can have a rich snippet like this: <\/p>\r\n\r\n\r\n\r\n

    \"\"\/<\/figure>\r\n\r\n\r\n\r\n

    Rich results are even more prevalent on mobile. <\/strong><\/p>\r\n\r\n\r\n\r\n

    How can I use structured data to show relevant information to users?<\/strong><\/h3>\r\n\r\n\r\n\r\n

    With <\/strong>Lodging Business Schema markup<\/strong><\/a>, you specify the type of accommodation you offer (e.g., hotel, bed & breakfast, motel, resort, etc.), how many rooms you have, check-in and check-out times, and details of the number of stars, and what currencies you accept.<\/p>\r\n\r\n\r\n\r\n

    How can I use structured data to show relevant room information to users? <\/strong><\/h3>\r\n\r\n\r\n\r\n

    With<\/strong> Accommodation Schema markup<\/strong><\/a>, <\/strong>you give more detailed information about the rooms (floor, size, special equipment) and the type of rooms (suites, apartments, conference rooms).<\/p>\r\n\r\n\r\n\r\n

    How can I use schema to show pricing and offers?<\/strong><\/h3>\r\n\r\n\r\n\r\n

    With <\/strong>Offer Schema markup<\/strong><\/a>, you can specify special offers and their conditions (e.g. booking, minimum nights).<\/p>\r\n\r\n\r\n\r\n

    \"\"\/<\/figure>\r\n\r\n\r\n\r\n

    How do lodging businesses use structured data?<\/strong><\/h2>\r\n\r\n\r\n\r\n

    Lodging businesses can use structured data<\/strong> to:<\/p>\r\n\r\n\r\n\r\n