{"id":14519,"date":"2021-01-22T12:26:21","date_gmt":"2021-01-22T11:26:21","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=14519"},"modified":"2025-02-13T12:53:34","modified_gmt":"2025-02-13T11:53:34","slug":"physical-seo","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/physical-seo\/","title":{"rendered":"Touch your SEO: Introducing Physical SEO"},"content":{"rendered":"\n

Executive summary<\/em><\/strong><\/p>\n\n\n\n

This post is part of a series that dives deep into the power of data for e-commerce. You can find the other posts here:<\/p>\n\n\n\n

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  1. The Power of Product Knowledge Graph for E-commerce<\/strong><\/a><\/li>\n\n\n\n
  2. Touch your SEO: Introducing Physical SEO<\/strong><\/li>\n\n\n\n
  3. The GS1 Digital Link explained for SEO Jedis (and their clients)<\/strong><\/a><\/li>\n\n\n\n
  4. The Only Thing Missing in Your Omnichannel E-commerce Strategy is\u2026<\/strong><\/a><\/li>\n<\/ol>\n\n\n\n

    In the <\/em>previous post of the Product Knowledge Graphs series<\/em><\/a> we introduced you to the possibilities a Product Knowledge Graph<\/a> opens for e-commerce <\/span>data<\/a>. In this post, we want to show you something equally exciting: Physical SEO<\/strong>. That is the intersection of physical and digital UX environments and the instrumental role of linked data and SEO for your products’ visibility and sales. <\/em><\/p>\n\n\n\n

    Intro<\/strong><\/p>\n\n\n\n

    As the boundaries between physical and cyber spaces are blurring, e-commerce and the digital marketing behind it have to catch up with ever-changing consumer needs and behaviours<\/strong>. Take for example an in-store experience. More often than not people would scan a product to find its ingredients<\/strong>, or search for product reviews, feedback, discounts.  <\/p>\n\n\n\n

    All in one, we act digital in the physical world. In such a scenario, the question for digital marketing and e-commerce is: \u201cHow to connect a physical product to the ecosystem of data on the Web?<\/strong>\u201d<\/p>\n\n\n\n

    And the answer is structured data<\/a> <\/strong>– the common thread running through three things we want to connect the dots for here: <\/p>\n\n\n\n