{"id":13747,"date":"2020-12-30T12:53:00","date_gmt":"2020-12-30T11:53:00","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=13747"},"modified":"2022-08-09T14:41:51","modified_gmt":"2022-08-09T12:41:51","slug":"web-stories-seo","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/web-stories-seo\/","title":{"rendered":"How we boosted our traffic by 504.17% with a SEO-Friendly Web Story"},"content":{"rendered":"\r\n

Google<\/a> Web Stories are a web-based version of the famous “Stories” format that we see on social networking apps like Instagram and TikTok. This new format allows anyone to easily create short, engaging, and dynamic content, which is then playable across any browser on the Open Web. <\/p>\r\n\r\n\r\n\r\n

This blog post is also available as Web Story ?  “SEO-Friendly Web Story<\/a>“<\/p><\/blockquote>\r\n\r\n\r\n\r\n

How do I create an SEO-friendly Web Story?<\/h2>\r\n\r\n\r\n\r\n

Here are my tips for boosting your traffic using Web Stories:<\/p>\r\n\r\n\r\n\r\n

  1. Create a Web Story for your top ranking articles<\/a><\/li>
  2. Use jump-links to connect the Web Story with the key passages of your article<\/a><\/li>
  3. Add numbers to each step of the Web Story and be concise<\/a><\/li>
  4. Cover one topic with multiple angles<\/a><\/li>
  5. Use videos and animations to communicate the message<\/a><\/li>
  6. Let Google index your Story<\/a><\/li>
  7. Be authentic and provide clear byline and information about the author<\/a><\/li>
  8. An extra tip<\/a> for finding more ideas.<\/li><\/ol>\r\n\r\n\r\n\r\n

    As part of Google’s commitment to making the Web more visually appealing and engaging, Web Stories have been recently promoted in the United States, India, and Brazil at the top of Discover<\/a>. I have experimented with several clients throughout 2020 with this new format and, by the end of this year, I decided to create my first Web Story on this blog to present my SEO predictions<\/a>.<\/p>\r\n\r\n\r\n\r\n

    <\/p>\r\n\r\n\r\n\r\n

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    Here is what happened and why you should keep reading this blog post.<\/p><\/blockquote><\/figure>\r\n<\/div><\/div>\r\n\r\n\r\n\r\n

    My Web Story went viral on Google Discover<\/a> (not sure if we can talk about virality in Discover’s context, but you got my point): in a few days, traffic went up on our website by 504%. For our small website (we began working as a company in 2017), this is by far the most successful piece of content<\/a> we ever had. And, yes, proudly I can say that Google’s John Mueller liked it too ?<\/p>\r\n\r\n\r\n\r\n

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    That looks pretty awesome – glad to hear the initial results are promising! Curious to see the next steps there \ud83d\ude42<\/p>— John \ud83e\uddc0 … \ud83e\uddc0 (@JohnMu) December 23, 2020<\/a><\/blockquote>