{"id":12505,"date":"2020-04-14T14:55:03","date_gmt":"2020-04-14T12:55:03","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=12505"},"modified":"2022-08-09T15:08:31","modified_gmt":"2022-08-09T13:08:31","slug":"5-best-chatbot-examples-to-significantly-improve-your-user-experience","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/5-best-chatbot-examples-to-significantly-improve-your-user-experience\/","title":{"rendered":"5 Best Chatbot Examples to Significantly Improve Your User Experience"},"content":{"rendered":"\r\n

Imagine your online shopping experience.<\/p>\r\n\r\n\r\n\r\n

In the past, customers would browse endlessly to find a product that they like. They scour customer testimonials<\/a>, product information and referrals to assess their purchasing decision. If they have more questions, then they would schedule a live chat or online call with customer service. <\/p>\r\n\r\n\r\n\r\n

Today, chatbots are expected to automate these processes. Unlike conversing with customer support staff, chatbots can communicate through a conversational messaging interface. <\/p>\r\n\r\n\r\n\r\n

It works by letting users choose and tap several options. They can ask for product recommendations, make requests and receive personalized responses from a bot powered by AI<\/a>. <\/p>\r\n\r\n\r\n\r\n

For instance, eBay\u2019s chatbot lets customers send details of the products that they\u2019re looking for like \u201cwomen\u2019s hiking shoes under $75\u201d<\/em>. In return, they receive recommendations with their ideal prices and shoe size. <\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

…and the bot can guide customers along the purchasing process too. It\u2019s designed to collect information on a customer\u2019s needs and intent, so they can seamlessly move across the sales funnel. <\/p>\r\n\r\n\r\n\r\n

Benefits of Chatbots <\/h2>\r\n\r\n\r\n\r\n

Still not convinced? Let\u2019s take a look at some of the benefits of leveraging chatbot<\/a> solutions. <\/p>\r\n\r\n\r\n\r\n

Faster Service<\/h3>\r\n\r\n\r\n\r\n

The shift to chatbots is part of an attempt to meet customer demands. As brands grow their customer base, support teams struggle to resolve every complaint and respond to every query. <\/p>\r\n\r\n\r\n\r\n

In contrast, chatbots can communicate with hundreds of customers at the same time and work 24\/7 to boot. Hence, customers can shop conveniently through their smartphones and tablets.<\/p>\r\n\r\n\r\n\r\n

According to Hubspot,<\/a> 71% of customers use messaging apps to get in touch with customer service so their problems are resolved fast. Additionally,  90% of businesses<\/a> also claim quicker complaint resolution through chatbots.<\/p>\r\n\r\n\r\n\r\n

Non-Intrusive <\/h3>\r\n\r\n\r\n\r\n

You\u2019ve probably heard this benefit parroted by marketers and businesses who have reaped the benefits from chatbot automation.<\/p>\r\n\r\n\r\n\r\n

Compared to email marketing and social media marketing, chatbots are a non-intrusive means of communicating with customers. The users initiate the conversation with chatbots, not the other way around. Customers can also control whether or not they’ll receive brand-related messages. If they don\u2019t want to continue communication, they can mute the conversation.<\/p>\r\n\r\n\r\n\r\n

Gain Customer Insights <\/h3>\r\n\r\n\r\n\r\n

By asking questions and assessing shopping behavior, chatbots can generate personalized product offerings for their customers. They can determine the products to upsell, redevelop and market based on a user\u2019s data<\/a>. It\u2019s eerily similar to communicating with a staff that knows all your likes, dislikes and preferences. <\/p>\r\n\r\n\r\n\r\n

How Chatbots Can Improve User Experience<\/h2>\r\n\r\n\r\n\r\n

Chatbots can significantly boost a businesses\u2019 user experience by providing faster and personalized service. <\/p>\r\n\r\n\r\n\r\n

How can your business leverage chatbots? Here\u2019s a list of companies that have upgraded their sales funnel through chatbots. <\/p>\r\n\r\n\r\n\r\n

1. Sephora <\/h2>\r\n\r\n\r\n\r\n

Sephora<\/a> maintains its status as a leading beauty brand by being an early adopter of chatbots. <\/p>\r\n\r\n\r\n\r\n

Let\u2019s take a look at the several bots they\u2019ve launched in recent years:<\/p>\r\n\r\n\r\n\r\n

Sephora Reservation Assistant<\/h3>\r\n\r\n\r\n\r\n

The company launched the Sephora Reservation Assistant<\/a>\u2014an appointment booking bot for scheduling makeovers at Sephora stores. Users can specify their desired services, determine potential dates, and find the nearest in-store outlet. Rather than hiring an employee for the job, a chatbot is a cost-effective means of providing service to customers. <\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Sephora Virtual Artist<\/h3>\r\n\r\n\r\n\r\n

Sephora Virtual Artist is a groundbreaking app that offers 3D live product experiences for users. <\/p>\r\n\r\n\r\n\r\n

Fashionistas can try products virtually and find the perfect shade with a few taps on their smartphones. Some looks are created by Sephora experts so you can get inspiration for your future look. Plus, there are beauty tips and tricks users can learn to look their best while wearing Sephora\u2019s products. <\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Kik Bot <\/h3>\r\n\r\n\r\n\r\n

The popular Kik platform on Sephora offers make-up tips, style inspiration, custom content and how-to videos aimed at teens and young adults. <\/p>\r\n\r\n\r\n\r\n

To become relevant for their consumers, Sephora collaborated with Helen Phillips\u2014a Sephora Collection National Artist\u2014to create prom makeup tutorials and conduct Q&A sessions. The community submitted a total of 1,500 questions featuring tips on covering their acne and maintaining their look during the dance. Not surprisingly, the campaign got more than 600,000 Kik bot interactions<\/a> and 132,000 views per month on Sephora\u2019s Facebook Live. <\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

2. HelloFresh<\/h2>\r\n\r\n\r\n\r\n

HelloFresh is the largest meal kit delivery service in the United States.<\/p>\r\n\r\n\r\n\r\n

Prior to adopting a chatbot solution, their customer support team struggled with a large number of customer messages. Each member took six to twelve hours to help users resolve their issues. <\/p>\r\n\r\n\r\n\r\n

The solution? Freddy – the HelloFresh chatbot – was born. <\/p>\r\n\r\n\r\n\r\n

Freddy is a convenient tool for addressing inquiries and cutting wait times. The bot can determine a customer\u2019s intent and attempt to resolve their issues, before contacting a customer support representative. <\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

In recent years, Freddy\u2019s responsibilities have expanded to include:<\/p>\r\n\r\n\r\n\r\n