{"id":12115,"date":"2020-01-30T19:00:00","date_gmt":"2020-01-30T18:00:00","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=12115"},"modified":"2021-12-01T13:34:24","modified_gmt":"2021-12-01T12:34:24","slug":"structured-data-competitive-advantage","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/","title":{"rendered":"Does structured data create a competitive advantage in SEO?"},"content":{"rendered":"\r\n<p>Adding <a class=\"wl-entity-page-link\" title=\"What Is Structured Data?\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/structured-data\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/what_is_structured_data_;http:\/\/www.wikidata.org\/entity\/Q26813700\" >structured data<\/a> to your website can be a wise move for your digital marketing if you want to gain organic traffic from search engines. In this article, we will discuss the reasons why nowadays you need structured data to compete on the SERP, what&#8217;s the impact of structured data and what&#8217;s its usage around the web. <\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">The ROI of Structured Data<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\r\n<iframe title=\"What\u2019s in it for me? The ROI of adding Structured Data to Your Site\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TGMzXWxDM4k?start=184&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\r\n<\/div><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">A short premise<\/h2>\r\n\r\n\r\n\r\n<p>Marketing is all about intercepting the right potential clients to increase sales of products or services. Under the names of different techniques and tactics, that&#8217;s it really. Digital marketing and <a class=\"wl-entity-page-link\" title=\"YoY\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/search-engine-optimization\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/search_engine_optimization;http:\/\/rdf.freebase.com\/ns\/m.019qb_;http:\/\/dbpedia.org\/resource\/Search_engine_optimization;http:\/\/de.dbpedia.org\/resource\/Suchmaschinenoptimierung;http:\/\/pt.dbpedia.org\/resource\/Otimiza\u00e7\u00e3o_para_motores_de_busca;http:\/\/lt.dbpedia.org\/resource\/Optimizavimas_paie\u0161kos_sistemoms;http:\/\/lv.dbpedia.org\/resource\/Mekl\u0113t\u0101jprogrammas_optimiz\u0101cija;http:\/\/hr.dbpedia.org\/resource\/Optimizacija_web_stranice;http:\/\/hu.dbpedia.org\/resource\/Keres\u0151optimaliz\u00e1l\u00e1s;http:\/\/uk.dbpedia.org\/resource\/\u041e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f_\u0434\u043b\u044f_\u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0445_\u0441\u0438\u0441\u0442\u0435\u043c;http:\/\/id.dbpedia.org\/resource\/Optimisasi_mesin_pencari;http:\/\/en.dbpedia.org\/resource\/Search_engine_optimization;http:\/\/it.dbpedia.org\/resource\/Ottimizzazione_(motori_di_ricerca);http:\/\/es.dbpedia.org\/resource\/Posicionamiento_en_buscadores;http:\/\/et.dbpedia.org\/resource\/Otsingumootoritele_optimeerimine;http:\/\/ro.dbpedia.org\/resource\/Optimizare_pentru_motoare_de_c\u0103utare;http:\/\/nl.dbpedia.org\/resource\/Zoekmachineoptimalisatie;http:\/\/no.dbpedia.org\/resource\/S\u00f8kemotoroptimalisering;http:\/\/be.dbpedia.org\/resource\/\u041f\u043e\u0448\u0443\u043a\u0430\u0432\u0430\u044f_\u0430\u043f\u0442\u044b\u043c\u0456\u0437\u0430\u0446\u044b\u044f;http:\/\/ru.dbpedia.org\/resource\/\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f_\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f;http:\/\/fi.dbpedia.org\/resource\/Hakukoneoptimointi;http:\/\/bg.dbpedia.org\/resource\/\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f_\u0437\u0430_\u0442\u044a\u0440\u0441\u0430\u0447\u043a\u0438;http:\/\/fr.dbpedia.org\/resource\/Optimisation_pour_les_moteurs_de_recherche;http:\/\/sk.dbpedia.org\/resource\/Optimaliz\u00e1cia_pre_vyh\u013ead\u00e1va\u010de;http:\/\/sl.dbpedia.org\/resource\/Optimizacija_spletnih_strani;http:\/\/ca.dbpedia.org\/resource\/Optimitzaci\u00f3_per_a_motors_de_cerca;http:\/\/sq.dbpedia.org\/resource\/SEO;http:\/\/sr.dbpedia.org\/resource\/SEO_optimalizacija_veb-sajta;http:\/\/sv.dbpedia.org\/resource\/S\u00f6kmotoroptimering;http:\/\/cs.dbpedia.org\/resource\/Search_Engine_Optimization;http:\/\/pl.dbpedia.org\/resource\/Optymalizacja_dla_wyszukiwarek_internetowych;http:\/\/da.dbpedia.org\/resource\/S\u00f8gemaskineoptimering;http:\/\/tr.dbpedia.org\/resource\/Arama_motoru_optimizasyonu;http:\/\/data.wordlift.io\/wl0216\/entity\/search_engine_optimization\" >SEO<\/a> are no exceptions to this rule. In the end of the day, marketers and business owners need to know how the marketing effort is going to pay back. <\/p>\r\n\r\n\r\n\r\n<p>Structured data and knowledge graphs are the core of our SEO services, here at WordLift, and working with a wide range of clients from different countries and industries, there are a few questions that occur quite often:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\"><li>What&#8217;s the impact of structured data on my site in terms of <strong>ROI<\/strong>?<\/li><li>How do I measure the <strong>impact of structured data<\/strong> on my SEO strategy?<\/li><li>What&#8217;s the <strong>real business value <\/strong>that comes with structured data? <\/li><\/ol>\r\n\r\n\r\n\r\n<p>The point, behind each of these questions is: how does structured data impact my bottom line? <\/p>\r\n\r\n\r\n\r\n<p>Although the answer can be very specific for each business, combined with the characteristics of its website and vertical, it&#8217;s generally true that <strong>structured data nowadays can create a competitive advantage SEO, content <a class=\"wl-entity-page-link\" title=\"What does content findability mean?\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/what-does-content-findability-mean\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/what_does_content_findability_mean_;http:\/\/dbpedia.org\/resource\/Findability\" >findability<\/a>, and content reuse<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p>Furthermore, if you are a local business structured data are a powerful weapon to enter the Google Knowledge Graph by deploying your identity on Google My Business. How? <strong>We recently did an experiment that kicked back impressive results on <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/wordlift.io\/blog\/en\/schema-markup-to-boost-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">local SEO schema markup<\/a><\/strong>. Isn&#8217;t it exciting?<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">What&#8217;s the impact of structured data on SEO?<\/h2>\r\n\r\n\r\n\r\n<p>Recently, Google\u2019s Search Liaison, <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1217854446497095680?s=21\"><strong>Danny Sullivan<\/strong>, clarified that structured data is optional and does not impact search rankings<\/a>. Although the context of this conversation was very specific (adding the property &#8220;calories&#8221; to a recipe), the case can be considered paradigmatic of Google approach. <\/p>\r\n\r\n\r\n\r\n<p>If fact, the official Twitter account of Google Search Liaison states that structured <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/data\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/data;http:\/\/rdf.freebase.com\/ns\/m.026sq;http:\/\/dbpedia.org\/resource\/Data;http:\/\/ca.dbpedia.org\/resource\/Dada;http:\/\/tr.dbpedia.org\/resource\/Veri;http:\/\/fi.dbpedia.org\/resource\/Data;http:\/\/fr.dbpedia.org\/resource\/Donn\u00e9e;http:\/\/sv.dbpedia.org\/resource\/Data_(representation);http:\/\/bg.dbpedia.org\/resource\/\u0414\u0430\u043d\u043d\u0438;http:\/\/be.dbpedia.org\/resource\/\u0414\u0430\u043d\u044b\u044f;http:\/\/sl.dbpedia.org\/resource\/Podatek;http:\/\/da.dbpedia.org\/resource\/Data;http:\/\/sr.dbpedia.org\/resource\/\u041f\u043e\u0434\u0430\u0442\u0430\u043a;http:\/\/cs.dbpedia.org\/resource\/Data;http:\/\/pl.dbpedia.org\/resource\/Dane;http:\/\/ru.dbpedia.org\/resource\/\u0414\u0430\u043d\u043d\u044b\u0435;http:\/\/hr.dbpedia.org\/resource\/Podatak;http:\/\/ro.dbpedia.org\/resource\/Dat\u0103;http:\/\/hu.dbpedia.org\/resource\/Adat;http:\/\/lv.dbpedia.org\/resource\/Dati;http:\/\/lt.dbpedia.org\/resource\/Duomenys;http:\/\/de.dbpedia.org\/resource\/Daten;http:\/\/id.dbpedia.org\/resource\/Data;http:\/\/uk.dbpedia.org\/resource\/\u0414\u0430\u043d\u0456;http:\/\/is.dbpedia.org\/resource\/G\u00f6gn;http:\/\/it.dbpedia.org\/resource\/Dato;http:\/\/pt.dbpedia.org\/resource\/Dados;http:\/\/en.dbpedia.org\/resource\/Data;http:\/\/et.dbpedia.org\/resource\/Andmed;http:\/\/es.dbpedia.org\/resource\/Dato;http:\/\/nl.dbpedia.org\/resource\/Gegeven;http:\/\/data.qa.wordlift.io\/wl0216\/entity\/data\" >data<\/a> is an option and that it is not required for rankings, <strong>BUT also adds<\/strong> that&#8230; <\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\"><li>&#8220;Using it may <em>simply<\/em> <strong>help pages that already rank well appear more attractive<\/strong> to potential visitors&#8221; \u2014 In fact <a href=\"https:\/\/wordlift.io\/blog\/en\/structured-data-opt-in-google-rich-snippets\/\">structured data allows Google present content as rich results<\/a> which highlight that content on the SERP and therefore results in more clicks. <\/li><li>&#8220;Aside from web page listings, <strong>Google Search <em>may<\/em> have some special features where certain basic structured data is required to be eligible to appear, such as carousels<\/strong>.&#8221;<\/li><\/ol>\r\n\r\n\r\n\r\n<p>As John Mu said once&#8230;<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\r\nhttps:\/\/twitter.com\/JohnMu\/status\/980902538865205248\r\n<\/div><\/figure>\r\n\r\n\r\n\r\n<p>So, there is actually an impact in SEO results when you use structured data as <strong>schema.org markup makes your content eligible for specific rich results and <a class=\"wl-entity-page-link\" title=\"use\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/search-engine-results-page\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/search_engine_results_page_serp;http:\/\/yago-knowledge.org\/resource\/Search_engine_results_page;http:\/\/dbpedia.org\/resource\/Search_engine_results_page;http:\/\/data.wordlift.io\/wl0216\/entity\/search_engine_results_page_serp\" >SERP<\/a> features<\/strong> \u2014 which help your pages gain a higher CTR. Moreover, as suggested by John Mu within the tweet above, <strong>structured data helps search engines understand web content<\/strong> and serve them to the right users at the right time. <\/p>\r\n\r\n\r\n\r\n<p>The advantages of structured data go far beyond SEO, and also include opportunities of content reuse, internal findabilty, and <a href=\"https:\/\/wordlift.io\/blog\/en\/semantic-web-analytics\/\">semantic analytics<\/a>. <\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">How many sites are using schema.org in 2020?<\/h2>\r\n\r\n\r\n\r\n<p>Our partner Woorank has crawled more than 20 million websites and checked how many of them are using schema.org today. <\/p>\r\n\r\n\r\n\r\n<p>As you can guess from the graph below, the web is adapting quite slowly to structured data. Worldwide <strong>schema.org usage covers less than one third of the websites<\/strong> \u2014 and frontline runners, USA and France, are just slightly above the 40%. <\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"900\" height=\"595\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/schemaOrg-by-country-jan2020-1.png\" alt=\"\" class=\"wp-image-12122\" srcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/schemaOrg-by-country-jan2020-1.png 900w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/schemaOrg-by-country-jan2020-1-300x198.png 300w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/schemaOrg-by-country-jan2020-1-768x508.png 768w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/schemaOrg-by-country-jan2020-1-150x99.png 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>This statistic alone can say that in this context schema.org markup can create a competitive advantage on the SERP. But there&#8217;s more. <\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">It&#8217;s not just about quantity, it&#8217;s about quality<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-divi-layout\"><h4>Excellent tool for Structured Markup<\/h4>\r\n<p>WordLift creates<strong> structured markup<\/strong> just as good (if not better) than manual generation. I&#8217;ve started recommending it during my consultations and <strong>clients are reporting great results<\/strong>.<\/p>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Many sites use schema.org to add a very basic markup. What can make a difference here is:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li>How much granular and accurate the structured data is?<\/li><li>What do you do with the data you are publishing?<\/li><li>Are you building a knowledge graph that allows you to reuse your data and content?<\/li><\/ul>\r\n\r\n\r\n\r\n<p>Quality is crucial, so you may want to consider using one of these <strong><a aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/wordlift.io\/blog\/en\/structured-data-testing-tool-alternatives\/\">structured data testing tools<\/a><\/strong> to validate your markup on your web pages.<\/p>\r\n\r\n\r\n\r\n<p>When you move from a quantity to a quality perspective, a whole new world opens up. <\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;While Google is sunsetting the support for data-vocabulary.org and we see an increasing usage of structured data in general, the focus becomes data quality. Are we prioritizing the highest converting content on our website? Is the data that we&#8217;re adding to our pages both clean and useful, from a search engine perspective? What story are we trying to tell with our data?&#8221;<\/p><cite>Andrea Volpini, CEO at WordLift<\/cite><\/blockquote>\r\n\r\n\r\n\r\n<p>  <\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/ibbrejak.paperform.co\/\" style=\"border-radius:7px;background-color:#ff8401;color:#ffffff\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Book a FREE DEMO<\/strong><\/a><\/div>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Adding structured data to your website can be a wise move for your digital marketing if you want to gain organic traffic from search engines. In this article, we will discuss the reasons why nowadays you need structured data to compete on the SERP, what&#8217;s the impact of structured data and what&#8217;s its usage around &hellip; <a href=\"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/\">Continued<\/a><\/p>\n","protected":false},"author":70,"featured_media":12132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[612],"tags":[],"wl_entity_type":[30],"coauthors":[],"class_list":["post-12115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-semantic-seo","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The ROI of Structured Data: How to Create a Business Impact<\/title>\n<meta name=\"description\" content=\"Adding structured data to your website can be a wise move: lear how to get a positive ROI from investing in structured data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The ROI of Structured Data: How to Create a Business Impact\" \/>\n<meta property=\"og:description\" content=\"Adding structured data to your website can be a wise move: lear how to get a positive ROI from investing in structured data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/\" \/>\n<meta property=\"og:site_name\" content=\"WordLift Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mariasilvia.sanna\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-30T18:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-01T12:34:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/structured-data-webinar-volpini-woorank.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maria Silvia Sanna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cupofbrain\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Silvia Sanna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/\"},\"author\":{\"name\":\"Maria Silvia Sanna\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/person\/a4f3c5c76549a54838a987e26c78cfe8\"},\"headline\":\"Does structured data create a competitive advantage in SEO?\",\"datePublished\":\"2020-01-30T18:00:00+00:00\",\"dateModified\":\"2021-12-01T12:34:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/\"},\"wordCount\":864,\"publisher\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/competitive-advantage.jpg\",\"articleSection\":[\"Semantic SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/\",\"name\":\"The ROI of Structured Data: How to Create a Business Impact\",\"isPartOf\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/competitive-advantage.jpg\",\"datePublished\":\"2020-01-30T18:00:00+00:00\",\"dateModified\":\"2021-12-01T12:34:24+00:00\",\"description\":\"Adding structured data to your website can be a wise move: lear how to get a positive ROI from investing in structured data.\",\"breadcrumb\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/#primaryimage\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/competitive-advantage.jpg\",\"contentUrl\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/competitive-advantage.jpg\",\"width\":1920,\"height\":1264,\"caption\":\"Structured Data as a Competitive Advantage\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/wordlift.io\/blog\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Create a Business Impact with Structured Data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#website\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/\",\"name\":\"WordLift Blog\",\"description\":\"AI-Powered SEO\",\"publisher\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wordlift.io\/blog\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#organization\",\"name\":\"WordLift\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png\",\"contentUrl\":\"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png\",\"width\":152,\"height\":40,\"caption\":\"WordLift\"},\"image\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/person\/a4f3c5c76549a54838a987e26c78cfe8\",\"name\":\"Maria Silvia Sanna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/person\/image\/7e9260e726f536fe318828d875b187bc\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7743a8bfed6e5ae7e254a81645ae878d?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7743a8bfed6e5ae7e254a81645ae878d?s=96&d=mm&r=pg\",\"caption\":\"Maria Silvia Sanna\"},\"sameAs\":[\"http:\/\/www.cupofbrain.it\",\"https:\/\/www.facebook.com\/mariasilvia.sanna\",\"https:\/\/x.com\/cupofbrain\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The ROI of Structured Data: How to Create a Business Impact","description":"Adding structured data to your website can be a wise move: lear how to get a positive ROI from investing in structured data.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/","og_locale":"en_US","og_type":"article","og_title":"The ROI of Structured Data: How to Create a Business Impact","og_description":"Adding structured data to your website can be a wise move: lear how to get a positive ROI from investing in structured data.","og_url":"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/","og_site_name":"WordLift Blog","article_author":"https:\/\/www.facebook.com\/mariasilvia.sanna","article_published_time":"2020-01-30T18:00:00+00:00","article_modified_time":"2021-12-01T12:34:24+00:00","og_image":[{"width":500,"height":281,"url":"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/structured-data-webinar-volpini-woorank.png","type":"image\/png"}],"author":"Maria Silvia Sanna","twitter_card":"summary_large_image","twitter_creator":"@cupofbrain","twitter_misc":{"Written by":"Maria Silvia Sanna","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/#article","isPartOf":{"@id":"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/"},"author":{"name":"Maria Silvia Sanna","@id":"https:\/\/wordlift.io\/blog\/en\/#\/schema\/person\/a4f3c5c76549a54838a987e26c78cfe8"},"headline":"Does structured data create a competitive advantage in SEO?","datePublished":"2020-01-30T18:00:00+00:00","dateModified":"2021-12-01T12:34:24+00:00","mainEntityOfPage":{"@id":"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/"},"wordCount":864,"publisher":{"@id":"https:\/\/wordlift.io\/blog\/en\/#organization"},"image":{"@id":"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/#primaryimage"},"thumbnailUrl":"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/competitive-advantage.jpg","articleSection":["Semantic SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/","url":"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/","name":"The ROI of Structured Data: How to Create a Business Impact","isPartOf":{"@id":"https:\/\/wordlift.io\/blog\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/#primaryimage"},"image":{"@id":"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/#primaryimage"},"thumbnailUrl":"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/competitive-advantage.jpg","datePublished":"2020-01-30T18:00:00+00:00","dateModified":"2021-12-01T12:34:24+00:00","description":"Adding structured data to your website can be a wise move: lear how to get a positive ROI from investing in structured data.","breadcrumb":{"@id":"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/#primaryimage","url":"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/competitive-advantage.jpg","contentUrl":"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2020\/01\/competitive-advantage.jpg","width":1920,"height":1264,"caption":"Structured Data as a Competitive Advantage"},{"@type":"BreadcrumbList","@id":"https:\/\/wordlift.io\/blog\/en\/structured-data-competitive-advantage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wordlift.io\/blog\/en\/"},{"@type":"ListItem","position":2,"name":"Create a Business Impact with Structured Data"}]},{"@type":"WebSite","@id":"https:\/\/wordlift.io\/blog\/en\/#website","url":"https:\/\/wordlift.io\/blog\/en\/","name":"WordLift Blog","description":"AI-Powered SEO","publisher":{"@id":"https:\/\/wordlift.io\/blog\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wordlift.io\/blog\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wordlift.io\/blog\/en\/#organization","name":"WordLift","url":"https:\/\/wordlift.io\/blog\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png","contentUrl":"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png","width":152,"height":40,"caption":"WordLift"},"image":{"@id":"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/wordlift.io\/blog\/en\/#\/schema\/person\/a4f3c5c76549a54838a987e26c78cfe8","name":"Maria Silvia Sanna","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wordlift.io\/blog\/en\/#\/schema\/person\/image\/7e9260e726f536fe318828d875b187bc","url":"https:\/\/secure.gravatar.com\/avatar\/7743a8bfed6e5ae7e254a81645ae878d?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7743a8bfed6e5ae7e254a81645ae878d?s=96&d=mm&r=pg","caption":"Maria Silvia Sanna"},"sameAs":["http:\/\/www.cupofbrain.it","https:\/\/www.facebook.com\/mariasilvia.sanna","https:\/\/x.com\/cupofbrain"]}]}},"_wl_alt_label":[],"wl:entity_url":"http:\/\/data.wordlift.io\/wl0216\/post\/is_structured_data_a_source_of_competitive_advantage_in_seo_","_links":{"self":[{"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/posts\/12115"}],"collection":[{"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/comments?post=12115"}],"version-history":[{"count":0,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/posts\/12115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/media\/12132"}],"wp:attachment":[{"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/media?parent=12115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/categories?post=12115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/tags?post=12115"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/wl_entity_type?post=12115"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/coauthors?post=12115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}