{"id":11581,"date":"2019-10-23T12:43:45","date_gmt":"2019-10-23T10:43:45","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=11581"},"modified":"2021-11-03T16:43:02","modified_gmt":"2021-11-03T15:43:02","slug":"knowledge-graphs-ai-powered-seo","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/knowledge-graphs-ai-powered-seo\/","title":{"rendered":"From Knowledge Graphs to AI-powered SEO"},"content":{"rendered":"

Using taxonomies, schemas and knowledge graphs to improve search engine rankings and web publishing workflows<\/h2>\n

Structured data<\/strong> has became the avenue toward advanced functionalities in Google<\/strong> (check out our rich results<\/a> guide) and at the same time, the bridge between traditional search and voice search<\/a>.<\/p>\n

Here is an abstract of Andrea Volpini<\/a>‘s presentation at Connected Data London<\/a>.<\/p>\n

It all started with… Schema.org<\/h3>\n

The starting point of all this process started was the foundation of schema.org, the de-facto standard for Linked Data<\/a> development, developed by and for search engines.  While structured data implemented through Schema is a critical element for successful SEO<\/a> campaigns; to enable a brand to resonate via Google’s search results, it becomes crucial to leverage open linked data<\/strong> standards.<\/p>\n

Why Semantic Open Data are Relevant for SEO Today<\/h3>\n

Semantic Open Data are the foundation of the Semantic Web<\/a> and make a Knowledge Graph<\/a> possible.<\/p>\n

Following an EU regulation introduced first in France, Google used structured data as implicit consent for content to become open on the web<\/strong>. In short, structured data enable publishers and content creators to have wider control over their content and how they want Google to repurpose it in its search results (read structured data as an opt-in mechanism for rich results<\/a>).<\/p>\n

Thus, schema.org and structured data become a wider mechanism than what we see from rich results<\/strong>. They enable publishers of content to have:<\/p>\n