{"id":11535,"date":"2019-10-21T10:53:18","date_gmt":"2019-10-21T08:53:18","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=11535"},"modified":"2023-01-01T23:53:43","modified_gmt":"2023-01-01T22:53:43","slug":"wordlift-semantic-tracking-google-analytics-tag-manager","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/wordlift-semantic-tracking-google-analytics-tag-manager\/","title":{"rendered":"How to integrate WordLift Semantic tracking with Google Analytics via Google Tag Manager"},"content":{"rendered":"

Semantic Web Analytics<\/a> is a powerful feature that was introduced with Wordlift 3.20 which allows you to better track your content and understand your audience<\/strong>. With the help of this feature, you can track entity<\/a> usage across pages which in turn allows you to uncover the topics your visitors are interested in (thus you need to write more on those topics) and the topics which are not that popular among visitors.<\/p>\n

If enabled, WordLift will send the Semantic Web<\/a> data directly to your Google Analytics<\/a>, which is perfectly fine if you have the Google Analytics<\/a> tracking installed directly on the site or via a plugin. However, if your Google Analytics tracking is installed via Google Tag Manager, the default integration will not work so a custom integration via GTM will have to be performed.<\/p>\n

Luckily, integrating the semantic entity tracking via GTM is really easy<\/strong> (as you will see below) so you don\u2019t need to hire a Google Analytics expert<\/a> for this.<\/p>\n

To integrate semantic web analytics via Google Tag Manager you need to do 5 things:<\/p>\n

    \n
  1. Enable \u201cAnalytics Settings\u201d in WordLift plugin;<\/li>\n
  2. Create the \u201cEntity Type\u201d and \u201cEntity URI<\/a>\u201d custom dimensions in Google Analytics;<\/li>\n
  3. Add the required variables in Google Tag Manager;<\/li>\n
  4. Create the trigger to fire the GTM entity tag;<\/li>\n
  5. Create the tag which sends the event with the entity data to Google Analytics.<\/li>\n<\/ol>\n

    Enabling \u201cAnalytics Settings\u201d in WordLift plugin<\/strong><\/h2>\n

    In your WordPress<\/a> dashboard, navigate to WordLift \/ Settings \/ Analytic Settings and enable the analytic settings.<\/p>\n

    \"Enable<\/p>\n

    Creating the \u201cEntity Type\u201d and \u201cEntity URI\u201d custom dimensions in Google Analytics <\/strong><\/h2>\n

    After you have enabled analytics settings in WordLift, you need to go to the admin area of your Google Analytics account, and under property settings, click on \u201cCustom dimensions\u201d.<\/p>\n

    \"create_entity_type_URL_Google_Analytics\"In there, you need to create 2 custom dimensions with the scope set to \u201cHit\u201d type. In our example we have named the custom dimensions \u201cEntity URI\u201d and \u201cEntity Type\u201d.<\/p>\n

    \"Custom<\/p>\n

    Adding the required variables in Google Tag Manager<\/strong><\/h2>\n

    After creating the custom dimensions in Google Analytics, we need to create the variables which we will use to pass data from WordLift to Google Tag Manager and from there, to Google Analytics.<\/p>\n

    In total, in this step we need to create the following variables: event_action<\/strong>, wl_event_category<\/strong>, wl_event_label<\/strong>, wl_event_value<\/strong>, wl_event_uri<\/strong>, wl_index_uri<\/strong>, wl_event_type<\/strong>, wl_index_type.<\/strong><\/p>\n

    For this, open Google Tag Manager, navigate to \u201cVariables<\/strong>\u201d from the left menu and click on the \u201cNew<\/strong>\u201d button.<\/p>\n

    \"Create<\/p>\n

    In the panel that appeared, we need to enter the name of the variable (ex: event_action<\/strong>) and set the variable type as Data Layer variable with the \u201cData Layer Variable Name<\/strong>\u201d field set to the name of the variable (ex: event_action<\/strong>). After configuring the variables, we need to click on the save button.<\/p>\n

    We need to repeat this process for all of the variables mentioned above. Next, in the \u201cGoogle Analytics Settings<\/strong>\u201d variable (if you don\u2019t have one you need to create it), by clicking on \u201cMore Settings<\/strong>\u201d (1), open the \u201cCustom dimensions<\/strong>\u201d options (2). In there, click on \u201c+ Add Custom Dimension<\/strong>\u201d button and in the \u201cIndex<\/strong>\u201d field, click on the \u201c+<\/strong>\u201d button (3) and select the \u201cwl_index_uri<\/strong>\u201d variable while in the \u201cDimension Value<\/strong>\u201d field select the \u201cwl_event_uri<\/strong>\u201d variable.<\/p>\n

    \"CreatingNext, in exactly the same way, add the \u201cwl_index_type<\/strong>\u201d \u2013 \u201cwl_event_type<\/strong>\u201d variables in the next custom dimension and click save (4).<\/p>\n

    \"Adding<\/p>\n

    Creating the GTM trigger<\/strong><\/h2>\n

    After creating the required variables, we need to create a trigger that will fire our entity event tag. For this, navigate to \u201cTriggers<\/strong>\u201d menu and click on \u201cNew<\/strong>\u201d.<\/p>\n

    \"Creating<\/p>\n

    A new box will appear and in there, choose the trigger type as \u201cCustom Event<\/strong>\u201d (1) and in the \u201cEvent name<\/strong>\u201d field, enter \u201cMentions<\/strong>\u201d(2). In the \u201cThis trigger fires on<\/strong>\u201d section, select \u201cSome Custom Events<\/strong>\u201d (3) and choose \u201cevent_action<\/strong>\u201d equals \u201cMentions<\/strong>\u201d (4). Give the trigger a descriptive name such as \u201cMentions<\/strong>\u201d (5) and click save (6).<\/p>\n

    \"Mentions<\/p>\n

    Creating the entity event tag in GTM<\/strong><\/h2>\n

    After we have created the variables and trigger, we can create the tag which will send the data to our GA property. For this, in the \u201cTag<\/strong>\u201d menu, click on \u201cNew<\/strong>\u201d and in the panel which appeared, click on the \u201cTag Configuration<\/strong>\u201d area and select \u201cGoogle Analytics: Universal Analytics<\/strong>\u201d.<\/p>\n

    \"Creating<\/p>\n

    After this, set the \u201cTrack Type<\/strong>\u201d to \u201cEvent<\/strong>\u201d, category to {{wl_event_category<\/strong>}}, action to {{event_action<\/strong>}}, label to {{wl_event_label<\/strong>}} and value to {{wl_event_value<\/strong>}}.<\/p>\n

    \"Create
    \nWe also need to set the \u201cNon-Interaction Hit<\/strong>\u201d option to \u201ctrue\u201d so that this event would not affect the bounce rate and in the \u201cGoogle Analytics Settings\u201d section, we need to choose the variable \u201cGoogle Analytics Settings<\/strong>\u201d<\/p>\n

    In the trigger section of the tag we need to select the \u201cMentions<\/strong>\u201d trigger which we created earlier.<\/p>\n

    After saving the tag, you can enable the preview and debug mode to check if the tag is firing correctly and if data is being sent to Google Analytics. If everything is working fine, you can go ahead and publish the container.<\/p>\n

    With this integration, you will be able to track page entities in Google Analytics, both as events and as custom dimensions. Later, you will be able to view and analyze the data either in the \u201cEvents\u201d report from Google Analytics or if you want to take your reporting and analysis to the next level, you can use Google Data Studio and import this beautiful dashboard<\/a> created by Martin Reichhart<\/a> from Salzburgerland<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Semantic Web Analytics is a powerful feature that was introduced with Wordlift 3.20 which allows you to better track your content and understand your audience. With the help of this feature, you can track entity usage across pages which in turn allows you to uncover the topics your visitors are interested in (thus you need … Continued<\/a><\/p>\n","protected":false},"author":50,"featured_media":11578,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[8,3],"tags":[],"wl_entity_type":[30],"coauthors":[],"class_list":["post-11535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-wordlift","wl_entity_type-article"],"acf":[],"yoast_head":"\nHow to add WordLift Semantic tracking to Google Analytics via GTM<\/title>\n<meta name=\"description\" content=\"Learn how to integrate the WordLift plugin's semantic tracking on Google analytics using Google Tag Manager, featuring guest author, Tricia Borg.\" \/>\n<meta name=\"robots\" content=\"index, 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