{"id":11394,"date":"2019-10-09T14:39:54","date_gmt":"2019-10-09T12:39:54","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=11394"},"modified":"2022-08-09T15:10:14","modified_gmt":"2022-08-09T13:10:14","slug":"content-marketing-local-business","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/content-marketing-local-business\/","title":{"rendered":"Localized Content Marketing for Local Businesses &#8211; What You Can Blog About"},"content":{"rendered":"<p><span style=\"font-weight: 400\">If you own a local business you may have been wondering how you can direct the right customers to your website. You might be looking into localized content marketing but you&#8217;re just not sure where to start or what sort of content to provide. You\u2019ve probably even heard that you should be blogging, right?<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this article, we\u2019re going to be talking about why localized&nbsp;<a class=\"wl-entity-page-link\" title=\"AI\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/content-marketing\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/content_marketing;http:\/\/dbpedia.org\/resource\/Content_marketing\" >content marketing<\/a> for businesses is so important, and we\u2019ll be sharing some ideas you can use to attract your ideal customers to your blog.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So many local businesses still overlook the power of localized&nbsp;content marketing. But you won\u2019t! By getting your content strategy in place now, you can stay strides ahead of your local competition.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Why do local businesses need a localized content marketing strategy?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">You might be wondering why your local business would need a localized&nbsp;content marketing strategy when the majority of your customers are already&nbsp;locals. Especially if they know you through reputation or word of mouth. Well, I\u2019ll ask you this\u2026 Wouldn\u2019t you like more customers?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s important that your business can be found easily online. 72% of consumers who performed a <\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\"><span style=\"font-weight: 400\">local search<\/span><\/a><span style=\"font-weight: 400\"> visited a store within five miles and 28% of those visits ended in a purchase. So, it pays to be seen in the SERPs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are just a few benefits of having a local content marketing strategy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You can reach even more people in your local area<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You\u2019ll build trust and familiarity with people who may not have previously heard of your business<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You can be more easily identified by visitors or newcomers to your local area.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You\u2019ll improve your domain authority and <a class=\"wl-entity-page-link\" title=\"is publ\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/search-engine-optimization\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/search_engine_optimization;http:\/\/rdf.freebase.com\/ns\/m.019qb_;http:\/\/dbpedia.org\/resource\/Search_engine_optimization;http:\/\/de.dbpedia.org\/resource\/Suchmaschinenoptimierung;http:\/\/pt.dbpedia.org\/resource\/Otimiza\u00e7\u00e3o_para_motores_de_busca;http:\/\/lt.dbpedia.org\/resource\/Optimizavimas_paie\u0161kos_sistemoms;http:\/\/lv.dbpedia.org\/resource\/Mekl\u0113t\u0101jprogrammas_optimiz\u0101cija;http:\/\/hr.dbpedia.org\/resource\/Optimizacija_web_stranice;http:\/\/hu.dbpedia.org\/resource\/Keres\u0151optimaliz\u00e1l\u00e1s;http:\/\/uk.dbpedia.org\/resource\/\u041e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f_\u0434\u043b\u044f_\u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0445_\u0441\u0438\u0441\u0442\u0435\u043c;http:\/\/id.dbpedia.org\/resource\/Optimisasi_mesin_pencari;http:\/\/en.dbpedia.org\/resource\/Search_engine_optimization;http:\/\/it.dbpedia.org\/resource\/Ottimizzazione_(motori_di_ricerca);http:\/\/es.dbpedia.org\/resource\/Posicionamiento_en_buscadores;http:\/\/et.dbpedia.org\/resource\/Otsingumootoritele_optimeerimine;http:\/\/ro.dbpedia.org\/resource\/Optimizare_pentru_motoare_de_c\u0103utare;http:\/\/nl.dbpedia.org\/resource\/Zoekmachineoptimalisatie;http:\/\/no.dbpedia.org\/resource\/S\u00f8kemotoroptimalisering;http:\/\/be.dbpedia.org\/resource\/\u041f\u043e\u0448\u0443\u043a\u0430\u0432\u0430\u044f_\u0430\u043f\u0442\u044b\u043c\u0456\u0437\u0430\u0446\u044b\u044f;http:\/\/ru.dbpedia.org\/resource\/\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f_\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f;http:\/\/fi.dbpedia.org\/resource\/Hakukoneoptimointi;http:\/\/bg.dbpedia.org\/resource\/\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f_\u0437\u0430_\u0442\u044a\u0440\u0441\u0430\u0447\u043a\u0438;http:\/\/fr.dbpedia.org\/resource\/Optimisation_pour_les_moteurs_de_recherche;http:\/\/sk.dbpedia.org\/resource\/Optimaliz\u00e1cia_pre_vyh\u013ead\u00e1va\u010de;http:\/\/sl.dbpedia.org\/resource\/Optimizacija_spletnih_strani;http:\/\/ca.dbpedia.org\/resource\/Optimitzaci\u00f3_per_a_motors_de_cerca;http:\/\/sq.dbpedia.org\/resource\/SEO;http:\/\/sr.dbpedia.org\/resource\/SEO_optimalizacija_veb-sajta;http:\/\/sv.dbpedia.org\/resource\/S\u00f6kmotoroptimering;http:\/\/cs.dbpedia.org\/resource\/Search_Engine_Optimization;http:\/\/pl.dbpedia.org\/resource\/Optymalizacja_dla_wyszukiwarek_internetowych;http:\/\/da.dbpedia.org\/resource\/S\u00f8gemaskineoptimering;http:\/\/tr.dbpedia.org\/resource\/Arama_motoru_optimizasyonu;http:\/\/data.wordlift.io\/wl0216\/entity\/search_engine_optimization\" >SEO<\/a><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It\u2019s a great opportunity to build your email list among local people<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It increases engagement with your ideal customer and keeps you in the forefront of their minds<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It means you can retarget local readers with social media ads<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You\u2019ll have content to share on your platforms<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You can build internal links for on-page SEO through your blogs<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Websites with a blog have <\/span><a href=\"https:\/\/www.jeffbullas.com\/7-infographics-will-help-better-entrepreneur-2017\/\"><span style=\"font-weight: 400\">434%<\/span><\/a><span style=\"font-weight: 400\"> more indexed pages and generate up to 126% more leads<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If that has not convinced you, there\u2019s nothing that will.&nbsp;<\/span><\/p>\n<p><b>Bonus tip<\/b><span style=\"font-weight: 400\">: A good content strategy drives traffic to your website. If you don\u2019t already have a self hosted site with <\/span><a href=\"https:\/\/www.ukwebhostreview.com\/free-domain-name\/\"><span style=\"font-weight: 400\">your own domain name<\/span><\/a><span style=\"font-weight: 400\">, now is the time to get one so your business can be more professional and memorable.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">What should a local business blog about?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">The key to writing blog posts that attract local people is either creating content that will specifically interest locals, such as things related to the City or the town your business operates in, or creating content around popular keywords that people in your area are searching for.<\/span><\/p>\n<p><span style=\"font-weight: 400\">While keywords are important, it\u2019s even more important to create engaging content that your ideal customers will want to read and share with their friends. So, let\u2019s take a look at some things you can blog about\u2026<\/span><\/p>\n<h3><i><span style=\"font-weight: 400\">Share your story<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400\">This one is a great idea for your first blog post. Introduce yourself, your business and share your story. How did you get started? What makes you different? Do you have any funny anecdotes about your business journey?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Stories like this humanise your brand, making your business feel more friendly, positive and approachable. Which is exactly the type of business local shoppers appreciate.<\/span><\/p>\n<h3><i><span style=\"font-weight: 400\">Your expertise<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400\">It is likely that you are more knowledgeable about your field of business than most of your customers. Share your expertise with your audience by blogging about things that they might find useful, such as \u2018how to\u2019 guides, or posts that offer solutions to problems they might have.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you are a cleaning company, share your knowledge about how to remove mold, clean at the end of a tenancy, or make an oven look new again.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">A person searching for these tips online is likely to need the services of a cleaner. Even if they don\u2019t need anything but advice from you now, you\u2019ll be in the forefront of their minds when they do.<\/span><\/p>\n<h3><i><span style=\"font-weight: 400\">Share the success story of one of your customers<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400\">Share before and after pictures of a project you have been working on. If you are a builder or decorator, it could be a renovation project. If you are a hairdresser, the customer who\u2019s look you\u2019ve drastically changed. And gardeners could share before and after pictures of landscaping projects.<\/span><\/p>\n<h3><i><span style=\"font-weight: 400\">Top 10 Best In your City<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400\">Create a list of 10 of the best shops\/restaurants\/events\/art galleries in your city. The key here is not to list your direct competitors, but other local businesses that your customers would find useful. So, if you run a wedding venue, list the top 10 florists in the area.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">People love to celebrate their local area. These kinds of posts help them do just that. And, you have the added benefit that the businesses you mention are likely to share your content on their social media channels or reciprocate by including your business in their future content.<\/span><\/p>\n<h3><i><span style=\"font-weight: 400\">Interviews with local experts<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400\">We\u2019re talking local heroes, business owners working in related fields, academics and researchers. Anyone who has something relevant to say that your audience will care about.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Thinking back to our cleaning company, something their audience would find useful is an interview with local estate agents about \u2018end of tenancy cleaning mistakes people often make\u2019.&nbsp;<\/span><\/p>\n<h3><i><span style=\"font-weight: 400\">Local events and activities &#8211; What\u2019s on this month in *Your City*<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400\">Create a list of events and activities in your area. This is the type of blog post that is likely to get lots of shares on social media from locals. You can capitalize on this by inviting them to like your page, including your business\u2019s details in the post, or placing links to your key landing pages.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Final Thoughts<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Digital marketing is an important part of your business, regardless of whether you are a global or local brand. Localized&nbsp;Content marketing can be a great way to organically reach new customers. It\u2019s easy to get started, so all local businesses should be taking advantage of this strategy to stay ahead of their competitors. With the right approach, you will soon start to see your ROI rise and watch your business continue to grow.<\/span><\/p>\n<p>If you&#8217;re interested in more details about content marketing or would like to find new ways to improve your localized content marketing, check out&nbsp;<span>Emil Kristensen&#8217;s article on&nbsp;<\/span><a href=\"https:\/\/wordlift.io\/blog\/en\/how-to-create-content-marketing-strategy\/\">How to Create Smart Content to Improve Your Marketing Strategy<\/a>.<\/p>\n<p>If you want to learn more about local SEO, have a look at Andrea Volpini&#8217;s article about <a href=\"https:\/\/wordlift.io\/blog\/en\/schema-markup-to-boost-local-seo\/\">structured data for local SEO<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you own a local business you may have been wondering how you can direct the right customers to your website. You might be looking into localized content marketing but you&#8217;re just not sure where to start or what sort of content to provide. You\u2019ve probably even heard that you should be blogging, right? In &hellip; <a href=\"https:\/\/wordlift.io\/blog\/en\/content-marketing-local-business\/\">Continued<\/a><\/p>\n","protected":false},"author":48,"featured_media":22636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[5,8],"tags":[],"wl_entity_type":[30],"coauthors":[],"class_list":["post-11394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-seo","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Localized Content Marketing for Local Businesses - What You Can Blog About - WordLift Blog<\/title>\n<meta name=\"description\" content=\"Why localized\u00a0content marketing is so important for local businesses. Some ideas you can use to attract your ideal customers to your blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordlift.io\/blog\/en\/content-marketing-local-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Localized Content Marketing for Local Businesses - What You Can Blog About - WordLift Blog\" \/>\n<meta property=\"og:description\" content=\"Why localized\u00a0content marketing is so important for local businesses. 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