{"id":10238,"date":"2019-03-15T11:39:39","date_gmt":"2019-03-15T11:39:39","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?p=10238"},"modified":"2022-03-22T13:40:25","modified_gmt":"2022-03-22T12:40:25","slug":"examples-of-successful-conversational-marketing","status":"publish","type":"post","link":"https:\/\/wordlift.io\/blog\/en\/examples-of-successful-conversational-marketing\/","title":{"rendered":"Top 4 Successful Examples of Conversational Marketing"},"content":{"rendered":"<p>The way we communicate and interact online is constantly changing. Users have come to expect a <strong>much more personal and tailored experience<\/strong>, the type that can\u2019t be provided using traditional ways of interaction.<\/p>\r\n<p>When looking at the words <em>conversational marketing<\/em>, some people might be wondering what exactly that is. Well, it basically is a strategy that gives customers the personalized value they are looking for and allows businesses to scale while saving time and resources. We found out that through <strong>conversational marketing<\/strong> and therefore through live chats, chatbots, and social monitoring it&#8217;s possible to <strong>promote genuine conversations and real relationships<\/strong>. The goal here is, of course, to enhance the\u00a0user\u2019s experience while minimizing friction.<\/p>\r\n<p>Long gone are the days when consumers were passive recipients of marketing messages who had to be bombarded with a blatantly pushy sales pitch in order to be convinced to make a purchase. New, <strong>interactive technologies enabled them to break the fourth wall <\/strong>and have their say about how they feel about brands and what they expect from them. This means that the time has come for brands to learn how to listen actively while their customers do the talking. Marketing is a two-way street, and that\u2019s the essence of conversational marketing.<\/p>\r\n<h2>What\u2019s Conversational Marketing?<\/h2>\r\n<p>Unlike traditional marketing which heavily relied on TV commercials, billboards, newspaper ads, direct mail, and similar methods which customers learned to ignore successfully, conversational marketing enables brands to have <strong>relevant, meaningful, one-on-one conversations with their audiences<\/strong> across different channels of communication.<\/p>\r\n<p>Live chat and chatbots are the first things that come to mind when it comes to conversational marketing. However, this strategy is much more than these two tools, and it can be extended to social media, phone calls, SMS, and IMs \u2013 pretty much <strong>any channel that your customers prefer.<\/strong><\/p>\r\n<p>Some of the benefits of such an approach include:<\/p>\r\n<ul>\r\n<li><strong>Being available 24\/7<\/strong>. This is something that your customers will appreciate as you\u2019re putting their needs first, and override your regular working hours which are somewhat limiting. <strong>AI-powered bots<\/strong> can answer customers\u2019 questions in real time, be it 7 a.m or midnight. No wonder that by 2020, <a href=\"https:\/\/www.inc.com\/rebecca-hinds\/by-2020-youre-more-likely-to-have-a-conversation-with-this-than-with-your-spouse.html\">more than 85% of customer support interactions<\/a> will be handled by chatbots.<\/li>\r\n<li><strong>Getting to know your audience<\/strong> on a more profound level. These chats and conversations are a gold mine of customer information, and they can help you understand your audience better and start using their language in your messaging.<\/li>\r\n<li><strong>Humanizing your brand<\/strong>. By combining live chat, bots, and social media, your outreach will be much more natural, and you\u2019ll avoid using generic request forms which your customers don\u2019t consider particularly promising in terms of providing them with timely responses.<\/li>\r\n<\/ul>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10256 size-large\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2019\/02\/319140-P98EHP-864-1024x1024.jpg\" alt=\"Chatbot\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2019\/02\/319140-P98EHP-864-1024x1024.jpg 1024w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2019\/02\/319140-P98EHP-864-300x300.jpg 300w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2019\/02\/319140-P98EHP-864-150x150.jpg 150w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2019\/02\/319140-P98EHP-864-768x768.jpg 768w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2019\/02\/319140-P98EHP-864-1536x1536.jpg 1536w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2019\/02\/319140-P98EHP-864-1200x1200.jpg 1200w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2019\/02\/319140-P98EHP-864-96x96.jpg 96w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2019\/02\/319140-P98EHP-864-1080x1080.jpg 1080w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2019\/02\/319140-P98EHP-864.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<h3>1. Sephora\u2019s Virtual Artist<\/h3>\r\n<p>The upscale beauty retailer stepped up its marketing game by introducing the <strong>Sephora Virtual Artist<\/strong> feature in their Facebook Messenger <a class=\"wl-entity-page-link\" title=\"Internet bot\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/internet-bot\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/internet_bot;http:\/\/rdf.freebase.com\/ns\/m.05c5js;http:\/\/yago-knowledge.org\/resource\/Internet_bot;http:\/\/dbpedia.org\/resource\/Internet_bot;http:\/\/de.dbpedia.org\/resource\/Bot;http:\/\/ru.dbpedia.org\/resource\/\u0420\u043e\u0431\u043e\u0442_(\u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430);http:\/\/fi.dbpedia.org\/resource\/Botti;http:\/\/pt.dbpedia.org\/resource\/Bot;http:\/\/bg.dbpedia.org\/resource\/\u0411\u043e\u0442;http:\/\/lt.dbpedia.org\/resource\/Botas_(programa);http:\/\/hr.dbpedia.org\/resource\/Bot;http:\/\/fr.dbpedia.org\/resource\/Bot_informatique;http:\/\/uk.dbpedia.org\/resource\/\u0420\u043e\u0431\u043e\u0442_(\u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430);http:\/\/sk.dbpedia.org\/resource\/Internetov\u00fd_robot;http:\/\/sr.dbpedia.org\/resource\/\u0411\u043e\u0442;http:\/\/sv.dbpedia.org\/resource\/Bot_(program);http:\/\/en.dbpedia.org\/resource\/Internet_bot;http:\/\/it.dbpedia.org\/resource\/Bot;http:\/\/es.dbpedia.org\/resource\/Bot;http:\/\/cs.dbpedia.org\/resource\/Internetov\u00fd_bot;http:\/\/pl.dbpedia.org\/resource\/Bot_(program);http:\/\/da.dbpedia.org\/resource\/Bot;http:\/\/nl.dbpedia.org\/resource\/Bot_(computerprogramma);http:\/\/tr.dbpedia.org\/resource\/Bot_(robot)\" >bot<\/a>.<\/p>\r\n<p>This innovative <strong>AR functionality<\/strong> allows the brand\u2019s customers to \u201ctry on\u201d makeup by uploading their selfies and applying different lipstick shades, eyeshadows, and false lashes.<\/p>\r\n<p>Besides being fun and making it easy for customers to share their makeover photos with friends in order to get valuable feedback or add them to Facebook Stories, Visual Artist offers something much more important \u2013 a<em> try-before-you-buy<\/em> experience without having to visit a physical store.<\/p>\r\n<p>What\u2019s even better, once a prospective shopper makes their purchasing decision, they can order the products they want directly from the thread, which additionally streamlines and improves the customer journey. The brand reports that Sephora Assistant, a similar Messenger bot for booking makeovers in one of its stores, accounts for an <strong>11% conversion rate increase. <\/strong><\/p>\r\n<h3>2. eBay\u2019s Google Assistant App<\/h3>\r\n<p>By 2020, <strong>50% of all queries will be<\/strong> <a class=\"wl-entity-page-link\" title=\"voice search\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/optimize-website-voice-search\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/how_to_optimize_your_website_for_voice_search;http:\/\/dbpedia.org\/resource\/Voice_search\" >voice searches<\/a>.<\/p>\r\n<p>This stat is a <a href=\"https:\/\/wordlift.io\/blog\/en\/whos-using-voice-assistants-infographic-resources-marketers\/\">wake-up call for marketers to\u00a0optimize their content<\/a> and adjust it to their target audience\u2019s latest fad for voice assistants.<\/p>\r\n<p>eBay\u2019s Google Assistant App tremendously facilitates browsing through the company\u2019s vast online shopping inventory and lets customers start their search by saying \u201cOk, Google, ask eBay to find me\u2026\u201d, and this smart app will ask you additional questions in an attempt to narrow down your search and provide you with the most relevant results. Once it finds the best deal, the chatbot will ask you whether to send the results to your smartphone so that you can complete your purchase.<\/p>\r\n<p>Given that Siri, Alexa, Amazon Echo, and other voice-based assistants are increasingly popular, it\u2019s clear that implementing such a tool can significantly <strong>boost customer engagement<\/strong>.<\/p>\r\n<p>This widget comes after the online retailer\u2019s Facebook Messenger ShopBot, which uses AI and Machine Learning in order to personalize the shopping experience based on a deeper understanding of customer intent.<\/p>\r\n<p>Planning and executing such an effective conversational marketing strategy can be a complex endeavor, which is why it\u2019s a good idea to consult experts from digital marketing agencies and see what the best approach will be for your company and how to make it work within your budget.<\/p>\r\n<h3>3. Domino\u2019s AnyWare<\/h3>\r\n<p>Domino\u2019s wants to make the process of ordering pizza as easy as pie.<\/p>\r\n<p>Back in 2015, the company encouraged its customers to <strong>tweet or text a pizza emoji<\/strong> and have a pizza sent their way.<\/p>\r\n<p>This concept evolved further, so that now with Domino\u2019s AnyWare it\u2019s possible to order your favorite items from their menu through a number of available options \u2013 Google Home, Alexa, Slack, Facebook Messenger, Twitter, or even a Smart TV. This <strong>versatility and abundance of different channels<\/strong> of communications is something that\u2019s of vital importance to today\u2019s picky customers, and Domino\u2019s does everything g to meet its patrons\u2019 preferences.<\/p>\r\n<p>Again, personalization and an in-depth understanding of customers needs is exactly what helps Domino\u2019s build loyalty thus making sure that its clients will come back knowing that they can easily reorder their favorite item from the menu with a single click, tweet, or word, as well as track their order and see when it will be delivered.<\/p>\r\n\r\n<h3>4. General Motors and Social Media<\/h3>\r\n<p>Although conversational marketing is mostly related to innovative chatbots powered by the latest tech, social media is another tool that can make this strategy work.<\/p>\r\n<p>One of the best examples of this approach is General Motors and the way it dealt with <a href=\"https:\/\/www.reuters.com\/article\/us-gm-recall-timeline\/timeline-gms-ignition-switch-recall-crisis-idUSKBN0F62WY20140701\">the 2014 ignition switch recalls<\/a>, a crisis which threatened to ruin not only the company\u2019s finances but also its reputation.<\/p>\r\n<p>Over the course of several months, more than <strong>30 million cars worldwide were recalled<\/strong>, while the switch ignition flaw resulted in the deaths of 124 people. G.M. was transparent about the issue and owned it, raising the bar on customer support and experience along the way.<\/p>\r\n<p>Customers flooded the company\u2019s social media channels with distressed comments and negative feedback, and the auto giant had its customer support reps <strong>address each and every individual complaint<\/strong> and offered to help on the spot.<\/p>\r\n<p>Some customers got loaner cars until their problems were solved while others were given a refund for the travel expenses caused by the malfunction of their vehicles. Instead of trying to hush things up and switching to traditional tactics such as emails, phone calls, and other more private communication channels <strong>General Motors chose to listen to their customers, hear their objections, and proactively handle<\/strong> this huge blunder in the public eye.<\/p>\r\n<p>It\u2019s time to jump on the conversational marketing bandwagon, if you already haven\u2019t, and take a cue from these companies who mastered the art of customer experience and satisfaction with the help of this powerful strategy.<\/p>\r\n<p>\u00a0<\/p>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>The way we communicate and interact online is constantly changing. Users have come to expect a much more personal and tailored experience, the type that can\u2019t be provided using traditional ways of interaction. When looking at the words conversational marketing, some people might be wondering what exactly that is. Well, it basically is a strategy &hellip; <a href=\"https:\/\/wordlift.io\/blog\/en\/examples-of-successful-conversational-marketing\/\">Continued<\/a><\/p>\n","protected":false},"author":37,"featured_media":10246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[8,32],"tags":[],"wl_entity_type":[30],"coauthors":[],"class_list":["post-10238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-content-marketing-news","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 4 Successful Examples of Conversational Marketing - WordLift Blog<\/title>\n<meta name=\"description\" content=\"Brilliant examples of conversational marketing, a strategic approach that brands use to learn about their customers creating a personal buying experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordlift.io\/blog\/en\/examples-of-successful-conversational-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 4 Successful Examples of Conversational Marketing - WordLift Blog\" \/>\n<meta property=\"og:description\" content=\"Brilliant examples of conversational marketing, a strategic approach that brands use to learn about their customers creating a personal buying experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wordlift.io\/blog\/en\/examples-of-successful-conversational-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"WordLift Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-15T11:39:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-22T12:40:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2019\/02\/img.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nina Ritz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NinaDRitz\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nina Ritz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/examples-of-successful-conversational-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/examples-of-successful-conversational-marketing\/\"},\"author\":{\"name\":\"Nina Ritz\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/person\/0958304931ef7b8756316efcb1da1922\"},\"headline\":\"Top 4 Successful Examples of Conversational Marketing\",\"datePublished\":\"2019-03-15T11:39:39+00:00\",\"dateModified\":\"2022-03-22T12:40:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/examples-of-successful-conversational-marketing\/\"},\"wordCount\":1261,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/examples-of-successful-conversational-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2019\/02\/img.jpg\",\"articleSection\":[\"seo\",\"seo &amp; 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