{"id":9106,"date":"2018-08-02T15:04:35","date_gmt":"2018-08-02T15:04:35","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?post_type=entity&#038;p=9106"},"modified":"2018-11-27T09:40:13","modified_gmt":"2018-11-27T09:40:13","slug":"semantics-2018","status":"publish","type":"entity","link":"https:\/\/wordlift.io\/blog\/en\/entity\/semantics-2018\/","title":{"rendered":"SEMANTiCS 2018"},"content":{"rendered":"<p>SEMANTiCS is an international conference on <strong>Linked Data<\/strong>,\u00a0<strong><a class=\"wl-entity-page-link\" title=\"The semantic web\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/semantic-web\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/semantic_web;http:\/\/rdf.freebase.com\/ns\/m.076k0;http:\/\/yago-knowledge.org\/resource\/Semantic_Web;http:\/\/dbpedia.org\/resource\/Semantic_Web;http:\/\/no.dbpedia.org\/resource\/Semantisk_web;http:\/\/de.dbpedia.org\/resource\/Semantic_Web;http:\/\/fi.dbpedia.org\/resource\/Semanttinen_Web;http:\/\/ru.dbpedia.org\/resource\/\u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f_\u043f\u0430\u0443\u0442\u0438\u043d\u0430;http:\/\/pt.dbpedia.org\/resource\/Web_sem\u00e2ntica;http:\/\/bg.dbpedia.org\/resource\/\u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u043d\u0430_\u043c\u0440\u0435\u0436\u0430;http:\/\/lt.dbpedia.org\/resource\/Semantinis_tinklas;http:\/\/lv.dbpedia.org\/resource\/Semantiskais_t\u012bmeklis;http:\/\/fr.dbpedia.org\/resource\/Web_s\u00e9mantique;http:\/\/hu.dbpedia.org\/resource\/Szemantikus_web;http:\/\/uk.dbpedia.org\/resource\/\u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u043d\u0430_\u043f\u0430\u0432\u0443\u0442\u0438\u043d\u0430;http:\/\/id.dbpedia.org\/resource\/Web_semantik;http:\/\/ca.dbpedia.org\/resource\/Web_sem\u00e0ntic;http:\/\/sr.dbpedia.org\/resource\/\u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u043a\u0438_\u0432\u0435\u0431;http:\/\/sv.dbpedia.org\/resource\/Semantiska_webben;http:\/\/en.dbpedia.org\/resource\/Semantic_Web;http:\/\/is.dbpedia.org\/resource\/Merkingarvefur;http:\/\/it.dbpedia.org\/resource\/Web_semantico;http:\/\/es.dbpedia.org\/resource\/Web_sem\u00e1ntica;http:\/\/cs.dbpedia.org\/resource\/S\u00e9mantick\u00fd_web;http:\/\/pl.dbpedia.org\/resource\/Semantic_Web;http:\/\/da.dbpedia.org\/resource\/Semantisk_web;http:\/\/nl.dbpedia.org\/resource\/Semantisch_web;http:\/\/tr.dbpedia.org\/resource\/Anlamsal_a\u011f\" >Semantic Web<\/a><\/strong>, and <strong>AI<\/strong> where business and academia meet and learn about new technologies, innovations and enterprise implementations of the semantic tech industry.<\/p>\n<p><strong>WordLift&#8217;s\u00a0crew has given a talk on <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/semantic-seo\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/semantic_seo\" >Semantic SEO<\/a>!<\/strong><\/p>\n<h2>WordLift at SEMANTiCS 2018<\/h2>\n<p>We attended SEMANTiCS 2018 with a talk called &#8220;<em>The Holy Grail of Semantic SEO: Tales from the Trenches&#8221; (<\/em>Yep, we like loooong titles ?)<\/p>\n<p>In this talk, <a class=\"wl-entity-page-link\" title=\"cyberandy\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/andrea-volpini\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/andrea_volpini;http:\/\/data.wordlift.io\/wl0737\/entity\/andrea_volpini;https:\/\/www.wikidata.org\/wiki\/Q28085380;https:\/\/www.searchenginejournal.com\/seo\/seo-experts\/;https:\/\/www.longshot.ai\/blog\/top-seo-experts;https:\/\/digitalscholar.in\/seo-experts-in-the-world\/;https:\/\/g.co\/kg\/m\/0djtw2h;http:\/\/data.wordlift.io\/wl0216\/user\/cyberandy\" >Andrea Volpini<\/a> (WordLift\u00a0CEO) and <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/david-riccitelli\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/david_riccitelli;http:\/\/www.wikidata.org\/entity\/Q32000705;https:\/\/g.co\/kg\/m\/0j2h5nt\" >David Riccitelli<\/a> (WordLift CTO)\u00a0presented the challenges, pitfalls, metrics and real-world use cases that an emerging industry of AI-driven <a class=\"wl-entity-page-link\" title=\"be str\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/search-engine-optimization\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/search_engine_optimization;http:\/\/rdf.freebase.com\/ns\/m.019qb_;http:\/\/dbpedia.org\/resource\/Search_engine_optimization;http:\/\/de.dbpedia.org\/resource\/Suchmaschinenoptimierung;http:\/\/pt.dbpedia.org\/resource\/Otimiza\u00e7\u00e3o_para_motores_de_busca;http:\/\/lt.dbpedia.org\/resource\/Optimizavimas_paie\u0161kos_sistemoms;http:\/\/lv.dbpedia.org\/resource\/Mekl\u0113t\u0101jprogrammas_optimiz\u0101cija;http:\/\/hr.dbpedia.org\/resource\/Optimizacija_web_stranice;http:\/\/hu.dbpedia.org\/resource\/Keres\u0151optimaliz\u00e1l\u00e1s;http:\/\/uk.dbpedia.org\/resource\/\u041e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f_\u0434\u043b\u044f_\u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0445_\u0441\u0438\u0441\u0442\u0435\u043c;http:\/\/id.dbpedia.org\/resource\/Optimisasi_mesin_pencari;http:\/\/en.dbpedia.org\/resource\/Search_engine_optimization;http:\/\/it.dbpedia.org\/resource\/Ottimizzazione_(motori_di_ricerca);http:\/\/es.dbpedia.org\/resource\/Posicionamiento_en_buscadores;http:\/\/et.dbpedia.org\/resource\/Otsingumootoritele_optimeerimine;http:\/\/ro.dbpedia.org\/resource\/Optimizare_pentru_motoare_de_c\u0103utare;http:\/\/nl.dbpedia.org\/resource\/Zoekmachineoptimalisatie;http:\/\/no.dbpedia.org\/resource\/S\u00f8kemotoroptimalisering;http:\/\/be.dbpedia.org\/resource\/\u041f\u043e\u0448\u0443\u043a\u0430\u0432\u0430\u044f_\u0430\u043f\u0442\u044b\u043c\u0456\u0437\u0430\u0446\u044b\u044f;http:\/\/ru.dbpedia.org\/resource\/\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f_\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f;http:\/\/fi.dbpedia.org\/resource\/Hakukoneoptimointi;http:\/\/bg.dbpedia.org\/resource\/\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f_\u0437\u0430_\u0442\u044a\u0440\u0441\u0430\u0447\u043a\u0438;http:\/\/fr.dbpedia.org\/resource\/Optimisation_pour_les_moteurs_de_recherche;http:\/\/sk.dbpedia.org\/resource\/Optimaliz\u00e1cia_pre_vyh\u013ead\u00e1va\u010de;http:\/\/sl.dbpedia.org\/resource\/Optimizacija_spletnih_strani;http:\/\/ca.dbpedia.org\/resource\/Optimitzaci\u00f3_per_a_motors_de_cerca;http:\/\/sq.dbpedia.org\/resource\/SEO;http:\/\/sr.dbpedia.org\/resource\/SEO_optimalizacija_veb-sajta;http:\/\/sv.dbpedia.org\/resource\/S\u00f6kmotoroptimering;http:\/\/cs.dbpedia.org\/resource\/Search_Engine_Optimization;http:\/\/pl.dbpedia.org\/resource\/Optymalizacja_dla_wyszukiwarek_internetowych;http:\/\/da.dbpedia.org\/resource\/S\u00f8gemaskineoptimering;http:\/\/tr.dbpedia.org\/resource\/Arama_motoru_optimizasyonu;http:\/\/data.wordlift.io\/wl0216\/entity\/search_engine_optimization\" >SEO<\/a> tools has to face to make content relevant with the help of semantic web technologies. From driving traffic to large online websites to providing valuable insights to content editors, in this talk, we discussed how knowledge graphs become a new powerful digital marketing asset for any organization.<\/p>\n<h3>The premise: where is SEO going?<\/h3>\n<p>We have witnessed a fundamental shift in the last few years as public search engines such as Google, Bing and Yandex have enhanced their services with web-scale <a class=\"wl-entity-page-link\" title=\"Content is\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/knowledge-graph\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/knowledge_graph;https:\/\/www.wikidata.org\/wiki\/Q33002955\" >knowledge graphs<\/a> and massive extraction of semantically rich structured data from public websites. The SEO landscape, made of search industry practitioners, experts, established tools makers and savvy online publishers, had to start organizing strategies, content, and technologies around structured data markup, support for linked open vocabularies and data publishing to cope with this gigantic shift.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>SEMANTiCS is an international conference on Linked Data,\u00a0Semantic Web, and AI where business and academia meet and learn about new technologies, innovations and enterprise implementations of the semantic tech industry. WordLift&#8217;s\u00a0crew has given a talk on Semantic SEO! WordLift at SEMANTiCS 2018 We attended SEMANTiCS 2018 with a talk called &#8220;The Holy Grail of Semantic &hellip; <a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/semantics-2018\/\">Continued<\/a><\/p>\n","protected":false},"author":6,"featured_media":9402,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[],"wl_entity_type":[14],"coauthors":[],"class_list":["post-9106","entity","type-entity","status-publish","has-post-thumbnail","hentry","wl_entity_type-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u26a1\ufe0fThe Holy Grail of Semantic SEO \u26a1\ufe0f WordLift at SEMANTiCS 2018<\/title>\n<meta name=\"description\" content=\"SEMANTiCS 2018 has been a great opportunity for our team to present challges and opportunities of an AI-powered search engine optimisation 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