{"id":7903,"date":"2018-05-05T09:00:53","date_gmt":"2018-05-05T07:00:53","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?post_type=entity&#038;p=7903"},"modified":"2024-03-05T12:07:51","modified_gmt":"2024-03-05T11:07:51","slug":"content-marketing","status":"publish","type":"entity","link":"https:\/\/wordlift.io\/blog\/en\/entity\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What is content marketing?<\/h2>\n\n\n\n<p>Content marketing is a strategic approach to marketing that uses the creation and distribution of content as a means to create an audience, generate leads, and ultimately turn these leads into customers.<\/p>\n\n\n\n<p>Different kinds of content can serve this purpose:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Videos<\/li>\n\n\n\n<li>Blog posts<\/li>\n\n\n\n<li>Emails and newsletters<\/li>\n\n\n\n<li>Guides and whitepapers<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>Webinars<\/li>\n<\/ul>\n\n\n\n<p>Regardless of the chosen format, the aim of content marketing is to attract your target with&nbsp;useful or entertaining content which can help you build a <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/bond-of-trust\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/bond_of_trust\" >bond of trust<\/a>. Once you have trust, selling your products and services will be easier.<\/p>\n\n\n\n<p>Of course, building a relationship through content takes a lot of time and effort, and here is why you&#8217;ll better<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why a blog is&nbsp;an excellent&nbsp;media for content marketing<\/h2>\n\n\n\n<p>A research produced in 2023&nbsp;by <span><em>Content Marketing Institute and Marketing Profs<\/em> state that&nbsp;<\/span><a data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.properexpression.com\/content-marketing-statistics&amp;source=gmail&amp;ust=1693577394259000&amp;usg=AOvVaw0ezMNq1ft5g7scvoM81ndJ\" href=\"https:\/\/www.properexpression.com\/content-marketing-statistics\" target=\"_blank\" rel=\"noopener\">90%<\/a><span>&nbsp;of marketers use blogs to distribute their content<\/span>&nbsp;\u2014 and, even more importantly, <strong>60% of the most successful marketers think that a blog is one of the most effective formats<\/strong>.<\/p>\n\n\n\n<p>If you have a WordPress website, creating a collateral blog and start producing content is quite an easy job. The hard part is to understand which kind of content is more effective for your marketing goals. Here is a list of types of content that can be useful for your readers and that usually work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Case studies<\/h3>\n\n\n\n<p>Tell your audience the results generated by your product or service. Collect results and use storytelling to make your clients&#8217; success stories more interesting and easier to understand.<\/p>\n\n\n\n<p><strong>Tip<\/strong>: to make your case studies more engaging, put the light on your customers and their success either than on your product or service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ebooks and whitepapers<\/h3>\n\n\n\n<p>Collect your experience and knowledge into downloadable ebooks and whitepaper and share them for free. Useful content will help your&nbsp;brand turn into a trustable friend.<\/p>\n\n\n\n<p><strong>Tip<\/strong>: ask your readers to opt-in your mailing list in order to download your content. It&#8217;s a fair price for a useful content, and it will help you build a tighter&nbsp;connection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How-Tos<\/h3>\n\n\n\n<p>If you have a know-how, share it with your audience. Tell them exactly how to do something, step by step. Even if it&#8217;s a simple process, someone maybe is looking for how to do it for the first time.<\/p>\n\n\n\n<p><strong>Tip<\/strong>: remember your first time and be as detailed as possible. Consider that there are a lot of marketers out there who use how-tos to attract readers: differentiate your <a href=\"https:\/\/wordlift.io\/blog\/en\/pagination-seo-wordpress-plugin\/\">content<\/a> crafting the most accurate&nbsp;article out there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Infographics<\/h3>\n\n\n\n<p>Simplify the knowledge around a specific topic building a visual overview on it. Good infographics are very appreciated on social media channels: share it on yours.<\/p>\n\n\n\n<p>Tip: reach out other bloggers and influencers in your niche, asking them to share your work. If they do, you&#8217;ll certainly reach a wider audience.<\/p>\n\n\n\n\n\n\n<p><span style=\"color: #333333;font-size: 26px\">How does AI impact content marketing?<\/span><\/p>\n\n\n\n<p>As you may already know, content marketing is not effortless at all.&nbsp;<span>It requires time, creativity, research, money, and the ability to measure your results.&nbsp;<\/span>It&#8217;s a good idea to automate its process as much as you can.<\/p>\n\n\n\n<p>Here is where artificial intelligence comes into hand.<\/p>\n\n\n\n<p>Content discovery, writing, editing, <a class=\"wl-entity-page-link\" title=\"all qua\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/search-engine-optimization\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/search_engine_optimization;http:\/\/rdf.freebase.com\/ns\/m.019qb_;http:\/\/dbpedia.org\/resource\/Search_engine_optimization;http:\/\/de.dbpedia.org\/resource\/Suchmaschinenoptimierung;http:\/\/pt.dbpedia.org\/resource\/Otimiza\u00e7\u00e3o_para_motores_de_busca;http:\/\/lt.dbpedia.org\/resource\/Optimizavimas_paie\u0161kos_sistemoms;http:\/\/lv.dbpedia.org\/resource\/Mekl\u0113t\u0101jprogrammas_optimiz\u0101cija;http:\/\/hr.dbpedia.org\/resource\/Optimizacija_web_stranice;http:\/\/hu.dbpedia.org\/resource\/Keres\u0151optimaliz\u00e1l\u00e1s;http:\/\/uk.dbpedia.org\/resource\/\u041e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f_\u0434\u043b\u044f_\u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0445_\u0441\u0438\u0441\u0442\u0435\u043c;http:\/\/id.dbpedia.org\/resource\/Optimisasi_mesin_pencari;http:\/\/en.dbpedia.org\/resource\/Search_engine_optimization;http:\/\/it.dbpedia.org\/resource\/Ottimizzazione_(motori_di_ricerca);http:\/\/es.dbpedia.org\/resource\/Posicionamiento_en_buscadores;http:\/\/et.dbpedia.org\/resource\/Otsingumootoritele_optimeerimine;http:\/\/ro.dbpedia.org\/resource\/Optimizare_pentru_motoare_de_c\u0103utare;http:\/\/nl.dbpedia.org\/resource\/Zoekmachineoptimalisatie;http:\/\/no.dbpedia.org\/resource\/S\u00f8kemotoroptimalisering;http:\/\/be.dbpedia.org\/resource\/\u041f\u043e\u0448\u0443\u043a\u0430\u0432\u0430\u044f_\u0430\u043f\u0442\u044b\u043c\u0456\u0437\u0430\u0446\u044b\u044f;http:\/\/ru.dbpedia.org\/resource\/\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f_\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f;http:\/\/fi.dbpedia.org\/resource\/Hakukoneoptimointi;http:\/\/bg.dbpedia.org\/resource\/\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f_\u0437\u0430_\u0442\u044a\u0440\u0441\u0430\u0447\u043a\u0438;http:\/\/fr.dbpedia.org\/resource\/Optimisation_pour_les_moteurs_de_recherche;http:\/\/sk.dbpedia.org\/resource\/Optimaliz\u00e1cia_pre_vyh\u013ead\u00e1va\u010de;http:\/\/sl.dbpedia.org\/resource\/Optimizacija_spletnih_strani;http:\/\/ca.dbpedia.org\/resource\/Optimitzaci\u00f3_per_a_motors_de_cerca;http:\/\/sq.dbpedia.org\/resource\/SEO;http:\/\/sr.dbpedia.org\/resource\/SEO_optimalizacija_veb-sajta;http:\/\/sv.dbpedia.org\/resource\/S\u00f6kmotoroptimering;http:\/\/cs.dbpedia.org\/resource\/Search_Engine_Optimization;http:\/\/pl.dbpedia.org\/resource\/Optymalizacja_dla_wyszukiwarek_internetowych;http:\/\/da.dbpedia.org\/resource\/S\u00f8gemaskineoptimering;http:\/\/tr.dbpedia.org\/resource\/Arama_motoru_optimizasyonu;http:\/\/data.wordlift.io\/wl0216\/entity\/search_engine_optimization\" >SEO<\/a>, content distribution, and data analysis are some of the activities that you can delegate to some artificial brain. In this way, you&#8217;ll be able to focus on the most strategical aspects of content marketing.<\/p>\n\n\n\n<p>WordLift is the <strong>AI for&nbsp;SEO<\/strong> that helps content marketers focus on writing either than on how search engines work. To put it simply, WordLift translates your articles into metadata that machines &#8211; such as crawlers, chatbots, and digital assistants &#8211; can understand. Moreover, our plugin enriches the user experience of your articles and pages with content recommendations, automatic internal linking, data visualizations, and images.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>What is content marketing? Content marketing is a strategic approach to marketing that uses the creation and distribution of content as a means to create an audience, generate leads, and ultimately turn these leads into customers. Different kinds of content can serve this purpose: Regardless of the chosen format, the aim of content marketing is &hellip; <a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/content-marketing\/\">Continued<\/a><\/p>\n","protected":false},"author":6,"featured_media":7920,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[],"wl_entity_type":[12],"coauthors":[],"class_list":["post-7903","entity","type-entity","status-publish","has-post-thumbnail","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is content marketing and why is it such a big thing?<\/title>\n<meta name=\"description\" content=\"Content marketing is a strategic approach to marketing that uses the creation and distribution of content as a means to create an audience, generate leads, and ultimately turn these leads into customers. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is content marketing and why is it such a big thing?\" \/>\n<meta property=\"og:description\" content=\"Content marketing is a strategic approach to marketing that uses the creation and distribution of content as a means to create an audience, generate leads, and ultimately turn these leads into customers. 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