{"id":7735,"date":"2018-03-27T08:00:31","date_gmt":"2018-03-27T08:00:31","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?post_type=entity&p=7735"},"modified":"2021-03-09T17:02:10","modified_gmt":"2021-03-09T16:02:10","slug":"google-launches-knowledge-graph-2012","status":"publish","type":"entity","link":"https:\/\/wordlift.io\/blog\/en\/entity\/google-launches-knowledge-graph-2012\/","title":{"rendered":"Google launches the Knowledge Graph – 2012"},"content":{"rendered":"

It is one of the most important changes in the SERP of Google since the very beginning. In May 2012 users start to see large panels with additional factual information about the topic you were searching over the right side of Google\u2019s search result pages. These information-rich widgets are powered by the \u201cKnowledge Graph<\/a>\u201d of Google. Knowledge Graph<\/a> Panels are used to present a summary of relevant information about search queries as well as a list of related topics. In addition, Google starts using these panels\u00a0to clarify what exactly the user is looking. In other words, Google starts to disambiguate the queries using its vast knowledge base.<\/span><\/p>\n

The introduction of the Google Knowledge Graph represents a historical time in the evolution of search engines.<\/p>\n

As engines like Google, become semantic<\/em> and therefore are capable of understanding the intent of the searcher and dive into a vast amount\u00a0of knowledge users get accustomed to\u00a0receiving answers to questions, rather than a list of websites where the answer might be found.<\/p>\n

Read\u00a0<\/span>the full history of the SERP<\/strong><\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

It is one of the most important changes in the SERP of Google since the very beginning. In May 2012 users start to see large panels with additional factual information about the topic you were searching over the right side of Google\u2019s search result pages. These information-rich widgets are powered by the \u201cKnowledge Graph\u201d of … Continued<\/a><\/p>\n","protected":false},"author":6,"featured_media":7740,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[612],"wl_entity_type":[14],"coauthors":[],"class_list":["post-7735","entity","type-entity","status-publish","has-post-thumbnail","hentry","category-semantic-seo","wl_entity_type-event"],"acf":[],"yoast_head":"\nGoogle launches the Knowledge Graph - 2012 - WordLift Blog<\/title>\n<meta name=\"description\" content=\"Knowledge Graph is a refinement to search engine which works on providing users with more relevant and in-depth responses to search queries\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/google-launches-knowledge-graph-2012\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google launches the Knowledge Graph - 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