{"id":7716,"date":"2018-03-26T09:04:30","date_gmt":"2018-03-26T09:04:30","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?post_type=entity&#038;p=7716"},"modified":"2018-03-26T09:28:41","modified_gmt":"2018-03-26T09:28:41","slug":"yandex-launches-islands","status":"publish","type":"entity","link":"https:\/\/wordlift.io\/blog\/en\/entity\/yandex-launches-islands\/","title":{"rendered":"Yandex launches Islands &#8211; 2013"},"content":{"rendered":"<p><span><strong>Yandex Islands<\/strong> is a new platform from the <a class=\"wl-entity-page-link\" title=\"Yandex\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/yandex-search\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/yandex_search;http:\/\/www.wikidata.org\/entity\/Q5281;http:\/\/dbpedia.org\/resource\/Yandex;https:\/\/g.co\/kg\/m\/08rbfg;http:\/\/yago-knowledge.org\/resource\/Yandex_Search;http:\/\/rdf.freebase.com\/ns\/m.0gmfl7z;http:\/\/dbpedia.org\/resource\/Yandex_Search\" >Yandex Search<\/a> Engine that was officially launched in July 2013 to improve the SERP by adding interactive answers to search queries. These really are new type of snippets in the SERP that are mostly driven by structured data and the schema markup added to web pages.\u00a0<\/span><\/p>\n<p>As Yandex introduced this new feature there have been two major\u00a0changes in the way the user interface works:<\/p>\n<p>a) The SERPs has<span>\u00a0<\/span><strong>context-based interface<\/strong>, i.e. the interactive widgets that the search engine displays depend on what kind of action the user decides to perform (e.g. book a table at a restaurant, check in for a flight, order a cab, compare prices for a particular product or listen to a song).<\/p>\n<p>b) The SERP <strong>consists of blocks instead of links<\/strong>, and businesses &#8211; using the schema.org markup &#8211; have a great amount of control of what information is presented in their snippet and how it is presented.<\/p>\n<blockquote><p><span>Read\u00a0<\/span><a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/search-engine-results-page\/\"><strong>the full history of the SERP<\/strong><\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yandex Islands is a new platform from the Yandex Search Engine that was officially launched in July 2013 to improve the SERP by adding interactive answers to search queries. These really are new type of snippets in the SERP that are mostly driven by structured data and the schema markup added to web pages.\u00a0 As &hellip; <a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/yandex-launches-islands\/\">Continued<\/a><\/p>\n","protected":false},"author":6,"featured_media":7724,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[],"wl_entity_type":[14],"coauthors":[],"class_list":["post-7716","entity","type-entity","status-publish","has-post-thumbnail","hentry","wl_entity_type-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yandex launches Islands - 2013 - WordLift Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/yandex-launches-islands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yandex launches Islands - 2013 - WordLift Blog\" \/>\n<meta property=\"og:description\" content=\"Yandex Islands is a new platform from the Yandex Search Engine that was officially launched in July 2013 to improve the SERP by adding interactive answers to search queries. These really are new type of snippets in the SERP that are mostly driven by structured data and the schema markup added to web pages.\u00a0 As &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wordlift.io\/blog\/en\/entity\/yandex-launches-islands\/\" \/>\n<meta property=\"og:site_name\" content=\"WordLift Blog\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-26T09:28:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2018\/03\/cocktail-recipe-wizard-yandex1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"257\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Andrea Volpini\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/yandex-launches-islands\/\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/entity\/yandex-launches-islands\/\",\"name\":\"Yandex launches Islands - 2013 - WordLift Blog\",\"isPartOf\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/yandex-launches-islands\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/yandex-launches-islands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2018\/03\/cocktail-recipe-wizard-yandex1.png\",\"datePublished\":\"2018-03-26T09:04:30+00:00\",\"dateModified\":\"2018-03-26T09:28:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/yandex-launches-islands\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wordlift.io\/blog\/en\/entity\/yandex-launches-islands\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/yandex-launches-islands\/#primaryimage\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2018\/03\/cocktail-recipe-wizard-yandex1.png\",\"contentUrl\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2018\/03\/cocktail-recipe-wizard-yandex1.png\",\"width\":590,\"height\":257},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/yandex-launches-islands\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/wordlift.io\/blog\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Yandex launches Islands &#8211; 2013\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#website\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/\",\"name\":\"WordLift Blog\",\"description\":\"AI-Powered SEO\",\"publisher\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wordlift.io\/blog\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#organization\",\"name\":\"WordLift\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png\",\"contentUrl\":\"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png\",\"width\":152,\"height\":40,\"caption\":\"WordLift\"},\"image\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yandex launches Islands - 2013 - WordLift Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wordlift.io\/blog\/en\/entity\/yandex-launches-islands\/","og_locale":"en_US","og_type":"article","og_title":"Yandex launches Islands - 2013 - WordLift Blog","og_description":"Yandex Islands is a new platform from the Yandex Search Engine that was officially launched in July 2013 to improve the SERP by adding interactive answers to search queries. 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