It is when Google provides in the SERP a Knowledge Card with the response to a specific question like “what is the time in Rome?” <\/em>and a “Show all results” button with no additional organic results. It is currently limited to\u00a0a small set of answers, such as calculators, unit conversions, and time\/date related queries.<\/span><\/p>\n For calculator, unit converter & local time, we\u2019re experimenting with a condensed view to further speed up load time. People who search for these tools rarely use full search results, but the results will remain available for those who want them via the “Show all results” button.<\/p>\n \u2014 Danny Sullivan (@dannysullivan) March 14, 2018<\/a><\/p><\/blockquote>\n It would be really\u00a0doomsday for all the organic SEO if it wasn’t limited to very few cases. In a way, it’s a clear sign that as we progress and Knowledge Graphs<\/a> get smarter there will be less and less need for searching <\/em>as we know it.<\/p>\n At the same time, users will always need high-quality opinionated content and data to be fed into AI models and knowledge graphs, so don’t panic ? (read instead a great article<\/a> by Dr. Pete on the topic).<\/p>\n Read\u00a0<\/span>the full history of the SERP<\/strong><\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"\n