{"id":6530,"date":"2017-11-02T08:17:46","date_gmt":"2017-11-02T08:17:46","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/entity\/richard-wallis\/"},"modified":"2017-11-28T15:38:53","modified_gmt":"2017-11-28T15:38:53","slug":"richard-wallis","status":"publish","type":"entity","link":"https:\/\/wordlift.io\/blog\/en\/entity\/richard-wallis\/","title":{"rendered":"Richard Wallis"},"content":{"rendered":"<p>Richard Wallis is an\u00a0independent consultant and technology evangelist who has worked directly with <a class=\"wl-entity-page-link\" title=\"Google&#039;s\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/google\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/google;http:\/\/rdf.freebase.com\/ns\/m.045c7b;http:\/\/yago-knowledge.org\/resource\/Google;http:\/\/dbpedia.org\/resource\/Google;http:\/\/pt.dbpedia.org\/resource\/Google;http:\/\/hr.dbpedia.org\/resource\/Google_(tvrtka);http:\/\/hu.dbpedia.org\/resource\/Google_Inc.;http:\/\/id.dbpedia.org\/resource\/Google;http:\/\/is.dbpedia.org\/resource\/Google;http:\/\/it.dbpedia.org\/resource\/Google_Inc.;http:\/\/ro.dbpedia.org\/resource\/Google;http:\/\/ru.dbpedia.org\/resource\/Google_(\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f);http:\/\/be.dbpedia.org\/resource\/Google;http:\/\/bg.dbpedia.org\/resource\/\u0413\u0443\u0433\u044a\u043b;http:\/\/sk.dbpedia.org\/resource\/Google;http:\/\/sl.dbpedia.org\/resource\/Google;http:\/\/ca.dbpedia.org\/resource\/Google;http:\/\/sq.dbpedia.org\/resource\/Google;http:\/\/sr.dbpedia.org\/resource\/\u0413\u0443\u0433\u043b;http:\/\/sv.dbpedia.org\/resource\/Google;http:\/\/cs.dbpedia.org\/resource\/Google;http:\/\/da.dbpedia.org\/resource\/Google;http:\/\/tr.dbpedia.org\/resource\/Google;http:\/\/de.dbpedia.org\/resource\/Google_Inc.;http:\/\/lt.dbpedia.org\/resource\/Google;http:\/\/lv.dbpedia.org\/resource\/Google;http:\/\/uk.dbpedia.org\/resource\/Google;http:\/\/en.dbpedia.org\/resource\/Google;http:\/\/es.dbpedia.org\/resource\/Google;http:\/\/et.dbpedia.org\/resource\/Google;http:\/\/nl.dbpedia.org\/resource\/Google_Inc.;http:\/\/no.dbpedia.org\/resource\/Google;http:\/\/fi.dbpedia.org\/resource\/Google;http:\/\/fr.dbpedia.org\/resource\/Google;http:\/\/pl.dbpedia.org\/resource\/Google\" >Google<\/a> to develop and extend the schema.org vocabulary.<\/p>\n<p>Richard has participated in <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/smxl-milan-2017\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/smxl_milan_2017\" >SMXL Milan 2017<\/a> on the Structured Data &amp; Semantics Panel where he introduced the key concepts of structured data and the reasons why marketers shall embrace it to\u00a0annotate their content.<\/p>\n<p>See his presentation below.\u00a0?<\/p>\n<p>https:\/\/www.slideshare.net\/rjw\/structured-data-where-did-that-come-from-why-are-google-asking-for-it-82031751?ref=https:\/\/wordlift.io\/blog\/en\/entity\/smxl-milan-2017\/<\/p>\n<p><span>Richard is the founder of\u00a0<\/span><strong>Data Liberate<\/strong><span>\u00a0after having been with the UK\u2019s leading Linked Data and Semantic Web technology company,\u00a0<\/span>Talis<span>, for over twenty years.<\/span><\/p>\n\n<div class='wl-chord' \n\tid='wl-chord-69e88a12eedbd'\n\tdata-post-id='6530'\n    data-depth='2'\n    data-main-color='000'\n\tstyle='width:100%;\n        height:500px;\n        background-color:white;\n        margin-top:10px;\n        margin-bottom:10px'>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Richard Wallis is an\u00a0independent consultant and technology evangelist who has worked directly with Google to develop and extend the schema.org vocabulary. Richard has participated in SMXL Milan 2017 on the Structured Data &amp; Semantics Panel where he introduced the key concepts of structured data and the reasons why marketers shall embrace it to\u00a0annotate their content. &hellip; <a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/richard-wallis\/\">Continued<\/a><\/p>\n","protected":false},"author":6,"featured_media":6535,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[],"wl_entity_type":[16],"coauthors":[],"class_list":["post-6530","entity","type-entity","status-publish","has-post-thumbnail","hentry","wl_entity_type-person"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Richard Wallis - WordLift Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/richard-wallis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Richard Wallis - WordLift Blog\" \/>\n<meta property=\"og:description\" content=\"Richard Wallis is an\u00a0independent consultant and technology evangelist who has worked directly with Google to develop and extend the schema.org vocabulary. Richard has participated in SMXL Milan 2017 on the Structured Data &amp; Semantics Panel where he introduced the key concepts of structured data and the reasons why marketers shall embrace it to\u00a0annotate their content. &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wordlift.io\/blog\/en\/entity\/richard-wallis\/\" \/>\n<meta property=\"og:site_name\" content=\"WordLift Blog\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-28T15:38:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/11\/rjw_caricature_small_400x400.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Andrea Volpini\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/richard-wallis\/\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/entity\/richard-wallis\/\",\"name\":\"Richard Wallis - WordLift Blog\",\"isPartOf\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/richard-wallis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/richard-wallis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/11\/rjw_caricature_small_400x400.jpg\",\"datePublished\":\"2017-11-02T08:17:46+00:00\",\"dateModified\":\"2017-11-28T15:38:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/richard-wallis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wordlift.io\/blog\/en\/entity\/richard-wallis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/richard-wallis\/#primaryimage\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/11\/rjw_caricature_small_400x400.jpg\",\"contentUrl\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/11\/rjw_caricature_small_400x400.jpg\",\"width\":400,\"height\":400,\"caption\":\"Richard Wallis Caricature\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/richard-wallis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/wordlift.io\/blog\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Richard Wallis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#website\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/\",\"name\":\"WordLift Blog\",\"description\":\"AI-Powered SEO\",\"publisher\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wordlift.io\/blog\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#organization\",\"name\":\"WordLift\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png\",\"contentUrl\":\"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png\",\"width\":152,\"height\":40,\"caption\":\"WordLift\"},\"image\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Richard Wallis - WordLift Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wordlift.io\/blog\/en\/entity\/richard-wallis\/","og_locale":"en_US","og_type":"article","og_title":"Richard Wallis - WordLift Blog","og_description":"Richard Wallis is an\u00a0independent consultant and technology evangelist who has worked directly with Google to develop and extend the schema.org vocabulary. 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