{"id":5758,"date":"2017-11-02T08:39:37","date_gmt":"2017-11-02T08:39:37","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?post_type=entity&p=5758"},"modified":"2018-06-22T10:35:01","modified_gmt":"2018-06-22T10:35:01","slug":"smxl-milan-2017","status":"publish","type":"entity","link":"https:\/\/wordlift.io\/blog\/en\/entity\/smxl-milan-2017\/","title":{"rendered":"SMXL Milan 2017"},"content":{"rendered":"

What is SMXL Milan 2017?<\/h2>\n

SMXL Milan 2017<\/strong> is a 3-day conference on Social Media and Search Marketing that took\u00a0<\/span>place in Milan (MiCo – Milano Congressi<\/a>) on 13 – 15 November. It hosted\u00a0world-class speakers<\/strong>, collateral events<\/strong>, such as the e-Metrics summit<\/strong>, the\u00a0bootcamp<\/strong>, and the Search Awards<\/strong>, and immersive workshops<\/strong>, turning Milan into a\u00a0digital marketing international hub.\u00a0<\/em><\/p><\/blockquote>\n

Andrea Volpini<\/strong> joined the panel about structured data and semantics to discuss how they affect\u00a0SEO<\/strong>.<\/p>\n

What was structured data & semantics panel really about?<\/h2>\n

The panel on structured data and semantics at SMXL Milan 2017 introduced<\/span>\u00a0the key concepts and benefits of structured data and how the schema.org vocabulary helps search engines index and categorize content and making it accessible to voice search, personal digital assistants, and chatbots.<\/p><\/blockquote>\n

There are several aspects that have been\u00a0covered by the\u00a0panelists.<\/p>\n

Richard Wallis<\/a><\/strong> is a well known\u00a0independent consultant and Structured Web Data evangelist who has worked directly with Google to develop and extend the schema.org vocabulary. Richard, in his talk,\u00a0introduced the key concepts of structured data and the reasons why marketers shall embrace it to\u00a0annotate their content. <\/span>See his presentation below.\u00a0?<\/p>\n

Structured data: Where did that come from & why are Google asking for it<\/a> <\/strong> from Richard Wallis<\/a><\/strong><\/div>\n

Martha van Berkel<\/a><\/strong><\/span> is a digital strategist and an innovator developing a leading technology to help business owners leverage on structured data. Her talk was focused\u00a0<\/span>on how to overcome the technical challenges of adding the markup to your pages and how to maintain the data over time. Also, Martha\u00a0illustrated further benefits of this approach by analyzing the business impact and value. See her presentation<\/strong><\/a>.<\/p>\n

Andrea Volpini<\/a>‘s<\/strong> talk has been\u00a0primarily\u00a0focused on the importance of natural language processing and how the semantic web stack can help publishers gain back control over their data to improve readership engagement and to help them leverage on the emerging ecosystem of personal digital assistants, voice search and chatbots.<\/span> See his presentation below.\u00a0?<\/p>\n

AI-powered SEO – Structured Data & Semantics – WordLift for SMXL Milan 2017<\/a> <\/strong> from Andrea Volpini<\/a><\/strong><\/div>\n\n
\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

What is SMXL Milan 2017? SMXL Milan 2017 is a 3-day conference on Social Media and Search Marketing that took\u00a0place in Milan (MiCo – Milano Congressi) on 13 – 15 November. It hosted\u00a0world-class speakers, collateral events, such as the e-Metrics summit, the\u00a0bootcamp, and the Search Awards, and immersive workshops, turning Milan into a\u00a0digital marketing international … Continued<\/a><\/p>\n","protected":false},"author":6,"featured_media":6759,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[],"wl_entity_type":[14],"coauthors":[],"class_list":["post-5758","entity","type-entity","status-publish","has-post-thumbnail","hentry","wl_entity_type-event"],"acf":[],"yoast_head":"\nSMXL Milan 2017 - WordLift Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/smxl-milan-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMXL Milan 2017 - WordLift Blog\" \/>\n<meta property=\"og:description\" content=\"What is SMXL Milan 2017? 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