{"id":5576,"date":"2017-09-11T13:40:19","date_gmt":"2017-09-11T13:40:19","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?post_type=entity&#038;p=5576"},"modified":"2018-05-11T10:58:34","modified_gmt":"2018-05-11T10:58:34","slug":"rankbrain","status":"publish","type":"entity","link":"https:\/\/wordlift.io\/blog\/en\/entity\/rankbrain\/","title":{"rendered":"RankBrain"},"content":{"rendered":"<p>RankBrain is a\u00a0<strong>machine\u00a0learning system<\/strong>, used by <a class=\"wl-entity-page-link\" title=\"ribute\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/google\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/google;http:\/\/rdf.freebase.com\/ns\/m.045c7b;http:\/\/yago-knowledge.org\/resource\/Google;http:\/\/dbpedia.org\/resource\/Google;http:\/\/pt.dbpedia.org\/resource\/Google;http:\/\/hr.dbpedia.org\/resource\/Google_(tvrtka);http:\/\/hu.dbpedia.org\/resource\/Google_Inc.;http:\/\/id.dbpedia.org\/resource\/Google;http:\/\/is.dbpedia.org\/resource\/Google;http:\/\/it.dbpedia.org\/resource\/Google_Inc.;http:\/\/ro.dbpedia.org\/resource\/Google;http:\/\/ru.dbpedia.org\/resource\/Google_(\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f);http:\/\/be.dbpedia.org\/resource\/Google;http:\/\/bg.dbpedia.org\/resource\/\u0413\u0443\u0433\u044a\u043b;http:\/\/sk.dbpedia.org\/resource\/Google;http:\/\/sl.dbpedia.org\/resource\/Google;http:\/\/ca.dbpedia.org\/resource\/Google;http:\/\/sq.dbpedia.org\/resource\/Google;http:\/\/sr.dbpedia.org\/resource\/\u0413\u0443\u0433\u043b;http:\/\/sv.dbpedia.org\/resource\/Google;http:\/\/cs.dbpedia.org\/resource\/Google;http:\/\/da.dbpedia.org\/resource\/Google;http:\/\/tr.dbpedia.org\/resource\/Google;http:\/\/de.dbpedia.org\/resource\/Google_Inc.;http:\/\/lt.dbpedia.org\/resource\/Google;http:\/\/lv.dbpedia.org\/resource\/Google;http:\/\/uk.dbpedia.org\/resource\/Google;http:\/\/en.dbpedia.org\/resource\/Google;http:\/\/es.dbpedia.org\/resource\/Google;http:\/\/et.dbpedia.org\/resource\/Google;http:\/\/nl.dbpedia.org\/resource\/Google_Inc.;http:\/\/no.dbpedia.org\/resource\/Google;http:\/\/fi.dbpedia.org\/resource\/Google;http:\/\/fr.dbpedia.org\/resource\/Google;http:\/\/pl.dbpedia.org\/resource\/Google\" >Google<\/a> to guess the users&#8217; intent behind searches and provide more relevant search results.<\/p>\n<p>In a 2015 interview, Google commented that this <a class=\"wl-entity-page-link\" title=\"ai\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/artificial-intelligence\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/artificial_intelligence;http:\/\/rdf.freebase.com\/ns\/m.0mkz;http:\/\/dbpedia.org\/resource\/Artificial_intelligence;http:\/\/data.wordlift.io\/wl0216\/entity\/artificial_intelligence_2;http:\/\/data.wordlift.io\/wl0216\/entity\/artificial_intelligence;http:\/\/data.wordlift.io\/wl0216\/entity\/artificial_intelligence_2;http:\/\/pt.dbpedia.org\/resource\/Intelig\u00eancia_artificial;http:\/\/hr.dbpedia.org\/resource\/Umjetna_inteligencija;http:\/\/hu.dbpedia.org\/resource\/Mesters\u00e9ges_intelligencia;http:\/\/id.dbpedia.org\/resource\/Kecerdasan_buatan;http:\/\/is.dbpedia.org\/resource\/Gervigreind;http:\/\/it.dbpedia.org\/resource\/Intelligenza_artificiale;http:\/\/ro.dbpedia.org\/resource\/Inteligen\u021b\u0103_artificial\u0103;http:\/\/be.dbpedia.org\/resource\/\u0428\u0442\u0443\u0447\u043d\u044b_\u0456\u043d\u0442\u044d\u043b\u0435\u043a\u0442;http:\/\/ru.dbpedia.org\/resource\/\u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439_\u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442;http:\/\/bg.dbpedia.org\/resource\/\u0418\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d_\u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442;http:\/\/sk.dbpedia.org\/resource\/Umel\u00e1_inteligencia;http:\/\/sl.dbpedia.org\/resource\/Umetna_inteligenca;http:\/\/ca.dbpedia.org\/resource\/Intel\u00b7lig\u00e8ncia_artificial;http:\/\/sq.dbpedia.org\/resource\/Inteligjenca_artificiale;http:\/\/sr.dbpedia.org\/resource\/\u0412\u0458\u0435\u0448\u0442\u0430\u0447\u043a\u0430_\u0438\u043d\u0442\u0435\u043b\u0438\u0433\u0435\u043d\u0446\u0438\u0458\u0430;http:\/\/sv.dbpedia.org\/resource\/Artificiell_intelligens;http:\/\/cs.dbpedia.org\/resource\/Um\u011bl\u00e1_inteligence;http:\/\/da.dbpedia.org\/resource\/Kunstig_intelligens;http:\/\/tr.dbpedia.org\/resource\/Yapay_zek\u00e2;http:\/\/de.dbpedia.org\/resource\/K\u00fcnstliche_Intelligenz;http:\/\/lt.dbpedia.org\/resource\/Dirbtinis_intelektas;http:\/\/lv.dbpedia.org\/resource\/M\u0101ksl\u012bgais_intelekts;http:\/\/uk.dbpedia.org\/resource\/\u0428\u0442\u0443\u0447\u043d\u0438\u0439_\u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442;http:\/\/en.dbpedia.org\/resource\/Artificial_intelligence;http:\/\/es.dbpedia.org\/resource\/Inteligencia_artificial;http:\/\/et.dbpedia.org\/resource\/Tehisintellekt;http:\/\/nl.dbpedia.org\/resource\/Kunstmatige_intelligentie;http:\/\/no.dbpedia.org\/resource\/Kunstig_intelligens;http:\/\/fi.dbpedia.org\/resource\/Teko\u00e4ly;http:\/\/fr.dbpedia.org\/resource\/Intelligence_artificielle;http:\/\/pl.dbpedia.org\/resource\/Sztuczna_inteligencja\" >artificial intelligence<\/a> was <strong>the third most important signal in the ranking algorithm<\/strong> along with links and content. If RankBrain spots a word or phrase that it isn\u2019t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly. In this way, Google handles effectively never-before-seen search queries or keywords, that &#8211; in 2015 &#8211; were 15% of all searches.<\/p>\n<p>Studies showed how <strong>RankBrain better interpreted the relationships between words<\/strong>. This can include the use of stop words in a search query (such as articles, prepositions, conjunctions, etc), that were historically ignored previously by Google but are sometimes are highly important to fully understand the meaning or intent behind a person\u2019s search query. It\u2019s also able to parse patterns between searches that are seemingly unconnected, to understand how those searches are similar to each other.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>RankBrain is a\u00a0machine\u00a0learning system, used by Google to guess the users&#8217; intent behind searches and provide more relevant search results. In a 2015 interview, Google commented that this artificial intelligence was the third most important signal in the ranking algorithm along with links and content. If RankBrain spots a word or phrase that it isn\u2019t &hellip; <a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/rankbrain\/\">Continued<\/a><\/p>\n","protected":false},"author":6,"featured_media":5578,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[],"wl_entity_type":[12],"coauthors":[],"class_list":["post-5576","entity","type-entity","status-publish","has-post-thumbnail","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is RankBrain and How does it Impact Rankings?<\/title>\n<meta name=\"description\" content=\"RankBrain is a\u00a0machine\u00a0learning system, used by Google to guess the users&#039; intent behind searches and provide more relevant search results. 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