{"id":5298,"date":"2017-07-27T15:34:54","date_gmt":"2017-07-27T15:34:54","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?post_type=entity&#038;p=5298"},"modified":"2022-03-17T11:44:37","modified_gmt":"2022-03-17T10:44:37","slug":"scott-abel","status":"publish","type":"entity","link":"https:\/\/wordlift.io\/blog\/en\/entity\/scott-abel\/","title":{"rendered":"Scott Abel"},"content":{"rendered":"<p><img decoding=\"async\" class=\"wp-image-5314 size-medium aligncenter\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/07\/scott-abel-300x300.png\" alt=\"Scott Abel - The Content Wrangler\" width=\"300\" height=\"300\" srcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/07\/scott-abel-300x300.png 300w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/07\/scott-abel-150x150.png 150w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/07\/scott-abel-96x96.png 96w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/07\/scott-abel.png 512w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><a href=\"https:\/\/thecontentwrangler.com\/glossary\/scott-abel\/\"><strong>Scott Abel<\/strong><\/a> is an American <strong>author<\/strong>,&nbsp;<strong>content strategist and a&nbsp;cognitive computing evangelist<\/strong>, specialized in helping organizations reach their audience with relevant content.<\/p>\n<p>He is CEO and co-founder of&nbsp;<a href=\"http:\/\/thecontentwrangler.com\/\"><strong>The Content Wrangler<\/strong><\/a>, a global digital media company focused on content marketing for large organizations.<\/p>\n<p>They publish rich educational content and offer consultancy to enterprises. One of his best-known initiatives is a popular&nbsp;<strong>channel on BrightTALK<\/strong>&nbsp;where he hosts several webinars a month, sharing the screen with other influencing marketers.<\/p>\n<p><span>Scott is also the co-author of two books:&nbsp;<\/span><a href=\"http:\/\/thecontentwrangler.com\/project\/intelligent-content-primer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Intelligent Content: A Primer<\/a><span>&nbsp;and&nbsp;<\/span><a href=\"http:\/\/thecontentwrangler.com\/project\/language-content-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Language of Content Strategy<\/a><span>&nbsp;(XML Press).<\/span><\/p>\n<h2><b>Machine-Friendly Content: Scott Abel + Andrea Volpini<\/b><\/h2>\n<p>On September 14th 2017, Scott Abel hosted a free&nbsp;<strong>webinar on machine-friendly content<\/strong>&nbsp;with Andrea Volpini as a guest. It&#8217;s&nbsp;free and you can still&nbsp;watch it anytime. Just grab&nbsp;a pen and a scratch pad. ?<\/p>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-luminous-vivid-orange-background-color has-background\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/webinar-on-machine-friendly-content\/\" style=\"border-radius:20px\" target=\"_blank\" rel=\"noopener\">Watch it now!<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scott Abel is an American author,&nbsp;content strategist and a&nbsp;cognitive computing evangelist, specialized in helping organizations reach their audience with relevant content. He is CEO and co-founder of&nbsp;The Content Wrangler, a global digital media company focused on content marketing for large organizations. They publish rich educational content and offer consultancy to enterprises. One of his best-known &hellip; <a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/scott-abel\/\">Continued<\/a><\/p>\n","protected":false},"author":6,"featured_media":5313,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[],"wl_entity_type":[16],"coauthors":[],"class_list":["post-5298","entity","type-entity","status-publish","has-post-thumbnail","hentry","wl_entity_type-person"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scott Abel - Author, content strategist and computing evangelist<\/title>\n<meta name=\"description\" content=\"Scott Abel is an American author, content strategist and ICT evangelist, specialized in helping organizations reach their audience with relevant content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/scott-abel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scott Abel - 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